About Nanjing Marketing Group

Originally from the northeastern province of Liaoning, Nara graduated from Nanjing Agricultural University with a major in biotechnology and has been connected with Nanjing ever since. Nara embodies the characteristic traits of a northeasterner: lively, optimistic, straightforward, and humorous.

Before working at Nanjing Marketing Group, she ran social marketing campaigns for several of Nanjing’s larger real estate companies. She’s been working in social marketing since 2013.

Besides working as the top manager, she also engages in some client projects herself. She and her team have spent a year helping Samtec build its Chinese team by providing consulting services and online promotion in China. She helped quadruple the conversion rate from Chinese users.

She enjoys cooking, gaming and anime culture. On her time off, she likes to get cozy, make a fancy cake and play Overwatch with friends!

Shirley is a local Nanjinger. She graduated from England’s De Montfort University with a major in Business Management and Finance. During her time in London, she made friends with people from all over the world.

After her studies, she worked in a local bank as a client manager. That’s where she learned to provide great customer service.

At Nanjing Marketing Group, she has focused on leveraging social communities with the aim of having them do the marketing for the client. She’s especially experienced with social marketing for universities. The educational clients she has served include UNSW Global, Conestoga, Cambrian, Grier School, and Emory Law. All of these clients started from scratch, and she helped promote them across all platforms, enhancing their visibility in the Chinese market.

For UNSW Global, she helped generate over 400 inquiries per month. It’s easy for her to integrate with student communities and guide the conversation online. Outside of work, she loves to travel and do minor DIY home renovations. She goes traveling within Asia about once or twice a year.

Phoebe was born in Nanjing and graduated from the China Youth Politics Academy in 2014.

Since then, she has been working in the paid advertising industry, growing step by step from a novice to a professional in Search Engine Marketing. At Nanjing Marketing Group, she is mainly responsible for optimizing paid campaigns for our projects, building websites, and helping clients to achieve their marketing goals.

Phoebe has assisted with over 100 online marketing projects of different sizes. Most of these projects needed to start from scratch in building their marketing foundation in China. She helped Virtuzone, a company providing legal services for companies getting established in UAE, generate hundreds of leads. She never stops improving her skills in search marketing and advertising.

Phoebe enjoys a quiet life. She can spend the whole day at home on weekends reading books and playing games. When Phoebe is not at home, she’s traveling with friends/family or out on 10-kilometer walks.

From Liu’an, Anhui province, Lillian graduated from Anhui University with a major in English.

After graduation, she worked as a project manager, promoting three English B2C websites. Lillian’s patience and cross-cultural communication abilities have helped her with cross-border business throughout her career.

She has worked as an account manager at Nanjing Marketing Group since 2013, coordinating team members and advising clients. To date, she’s managed over 60 projects for small and large businesses across multiple industries.

Lillian helped niche project Bar Codes Talk increase its revenue from zero to a yearly ROI high of 487%. After two years of marketing, her team successfully increased the number of enrolled Chinese students for Cambrian college by 600%.

Outside of the office, Lillian enjoys spending time with her child, family, and friends. She also enjoys cooking, climbing, biking, jogging, and traveling.

July is a native of Nanjing, and graduated from the York University in Toronto, where she studied psychology. During her time studying in Toronto, she worked in backend operations and social media marketing for a local restaurant brand.

In 2023,  she joined Nanjing Marketing Group as an account manager, helping clients build their trust and increase sales in Chinese market. Having spent years abroad, she has a better understanding of how to communicate with foreigners.

July is proficient in Chinese, English, and Korean, and she can also handle basic everyday Japanese and French. She is currently delving into learning more languages. Her interests are wide-ranging, and she is passionate about extreme sports such as skiing, skydiving, and horseback riding.

Sissi, born in Nanjing, pursued a major in human resource management during her university years and learned basic French in her spare time.After graduation, she started her career in HR, where she developed excellent communication, management, and execution skills by combining theory with practice.

Before joining Nanjing Marketing Group, she gained professional experience working at an HR services company. Now, in addition to being our company’s HR, she also runs our “77看世界” project:  an online influencer account about studying abroad. Sissi built the brand from scratch and has attracted over 37,000 followers and 12 million views at the end of July, 2023. She has also produced advertisements for clients 15 times, achieving a 100% client satisfaction rate.

In her free time, she likes painting, movies, and traveling. She has traveled to many countries and loves to explore and learn about other cultures.

Nanjing native Alex Gang graduated from the University of Sussex in the UK. His three years of overseas study helped him develop independence, critical and analytical thinking, and problem-solving skills.

Before joining Nanjing Marketing Group, he worked in the study-abroad industry for five years. Specializing in student applications to foreign universities, Alex helped over 600 students receive offers from Western schools. Many of those students didn’t initially expect to receive offers, but they did. As a former international student himself, Alex demonstrated patience and understanding as he handled students’ applications and queries.

At NMG, Alex provides sales support services for our clients. For schools, he helps students with the application process, increasing the conversion rate from application to admission. For B2B and immigration clients, he helps in the upper sales funnel. For example, he helped the overseas company CIS DRS with customer engagement, garnering 5 valid inquiries in the first month, of which 2 have already been signed and followed up on.

In his spare time, he enjoys sports activities and esports games. Alex is also keen on exploring the beautiful things in life.