Tait is from Edmonton, Canada, and first came into contact with the Chinese language in high school. At that time, China was seen more as the world’s factory, rather than as a source of consumers. We could say he saw the business potential, but that’s only half-true. Really, he mostly just liked the opportunity to interact with people in a very different language and culture.
In 2002, Tait started his first online business while in school, buying video game accessories from China and reselling in North America. He later came to Nanjing as a study abroad student as part of his Bachelor of Commerce degree from University of Alberta. There he met his Nanjingese girlfriend, who is now his wife.
Since founding Nanjing Marketing Group in 2008, Tait has overseen more than 100 client projects. He has a broad range of marketing skills including strategy, digital analytics & team formation as well as search marketing, SEO & content marketing. He oversees partnerships and our team of account managers.
Tait has been quoted by CNN, BBC, ClickZ, PPCHero, Search Engine Journal, Tech in Asia, Quartz, CBC and other publications.
Tait splits his time between China and Canada. He lives with his wife and two daughters.