About Nanjing Marketing Group

At Nanjing Marketing Group, we shorten the distance between people from China and the rest of the world, making cross-border cooperation more profitable.

Our 20+ person team has the experience and culture to help global B2B businesses rapidly scale up their leads, and help schools generate more enrollments.

Our small cross-functional teams will handle all your Chinese marketing needs. Each team has no more than one client per full-time staff member. Plus, they have the support of a network of industry veterans with a decade or more of experience in writing, social marketing, search marketing, video production, and more.

We will relentlessly improve your marketing.

Our Core Values

Explore, Create, Discover.

We approach work with the mantra of “探索 (explore),创新 (create),发现 (discover),” and believe in constant innovation and data-based analysis. This is implemented in our bi-weekly sprints, where we generate many new ideas, implement them, then analyze as a team.

Our Team

Tait Lawton

Founder

Tait is from Edmonton, Canada, and first came into contact with the Chinese language in high school. At that time, China was seen more as the world’s factory, rather than as a source of consumers. We could say he saw the business potential, but that’s only half-true. Really, he mostly just liked the opportunity to interact with people in a very different language and culture.

In 2002, Tait started his first online business while in school, buying video game accessories from China and reselling in North America. He later came to Nanjing as a study abroad student as part of his Bachelor of Commerce degree from University of Alberta. There he met his Nanjingese girlfriend, who is now his wife.

Since founding Nanjing Marketing Group in 2008, Tait has overseen more than 100 client projects. He has a broad range of marketing skills including strategy, digital analytics & team formation as well as search marketing, SEO & content marketing. He oversees partnerships and our team of account managers.

Tait has been quoted by CNNBBCClickZ, PPCHero, Search Engine Journal, Tech in Asia, QuartzCBC and other publications.

Tait splits his time between China and Canada. He lives with his wife and two daughters.

Nara Bi

General Manager

Originally from the northeastern province of Liaoning, Nara graduated from Nanjing Agricultural University with a major in biotechnology and has been connected with Nanjing ever since. Nara is a characteristic northeasterner – lively, optimistic, straightforward and humorous.

Before working at Nanjing Marketing Group, she ran social marketing campaigns for several of Nanjing’s larger real estate companies. She’s been working in social marketing since 2013.

She enjoys cooking, gaming and anime culture. On her time off, she likes to get cozy, make a fancy cake and play Overwatch with friends! She even met her husband playing World of Warcraft.

Nara is a native to the online, gaming, mobile culture of Chinese youth. She leads our social marketing department, bringing fun and friendship to client social campaigns across industries.

Shirley Chen

Content Marketing Department Manager

Shirley is a local Nanjing gal. She graduated from England’s De Montfort University with a major in Business Management and Finance. Her time in London was her first chance to make friends with people from all over the world.

After her studies, she worked in a local bank as a client manager. That’s where she learned to get close to customers. The old gramps and grannies from around the neighborhood often came by to chat – and do business.

At Nanjing Marketing Group, she has focused on leveraging social communities with the aim of having them do the marketing for the client. She’s especially experienced with social marketing for universities. It’s easy for her to integrate with student communities and guide the conversation online. Outside of work, she loves to travel and do minor DIY home renovations. She goes traveling within Asia about once or twice a year.

Phoebe Yu

Search Engine Marketing Department Manager

Phoebe was born in Nanjing and graduated from the China Youth Politics Academy.

Since then, she has been working in the paid advertising industry, growing from a novice to a professional SEMer step-by-step. At Nanjing Marketing Group, she is mainly responsible for optimizing paid campaigns of our projects, building websites, helping clients to achieve their marketing goals.

Lillian Shi

Senior Account Manager

From Liu’an, Anhui province, Lillian graduated from Anhui University with a major in English.

Her patience and cross-cultural communication abilities have helped her with cross-border business throughout her career. She first worked as a project manager, promoting three English B2C websites.

She has worked as an account manager at Nanjing Marketing Group since 2013, advising clients on strategy and coordinating our team members. To date, she’s managed over 30 projects, including small and large businesses across many industries.

Juliet Zhu

Account Manager

Juliet is from Nanjing, and graduated from University of British Columbia, majoring in Sociology. Before joining Nanjing Marketing Group, Juliet worked in an education agency as a student service advisor. She learned how to build a good relationship with clients from that work experience. Students and their parents love to ask her for help.

At Nanjing Marketing Group, Juliet works as an account manager, where she coordinates the work of the team of talented marketers and manages the communication between the team and our clients.

Outside of work, Juliet enjoys watching and discussing cult classics with other movie lovers.

Cassie Wong

Account Manager

Cassie comes from Yangzhou and graduated from Nanjing University of Finance & Economics.

She worked in a cross-border business, where she learned the importance of client relationship management and communication.

At Nanjing Marketing Group, Cassie works as an account manager, where she helps schools and businesses drive results in China.

Adam Zhang

Senior Video Marketer

Adam Zhang was born in Shanxi and graduated from the university with a degree in design. With years of professional training, he has mastered visual design skills and also has personal insights into art aesthetics. His graduation projects were even exhibited by the university!

He used to work as the head of video marketing for a real estate company in Nanjing and has rich experience in video production. At Nanjing Marketing Group, he is responsible for the creative implementation of ideas for the clients and the incubation of our in-house video marketing team.

Outside of the office, photography is his passion. He enjoys recording beautiful stories with his camera, brings different scenes and feelings with his images.

Contact us for a free consultation

In our first meeting, you’ll learn how to drive more leads.

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