About Nanjing Marketing Group

Originally from the northeastern province of Liaoning, Nara graduated from Nanjing Agricultural University with a major in biotechnology and has been in the city ever since. Nara embodies the characteristic traits of a northeasterner: lively, optimistic, straightforward, and humorous.

Before working at Nanjing Marketing Group, in 2013, she ran social marketing campaigns for several of Nanjing’s larger real estate companies.

In addition to her managerial duties, she is involved in client projects. Nara and the team spent a year helping Samtec build its Chinese team by providing consulting services and online promotion in China, quadrupling the conversion rate from Chinese users.

During her time off, she likes to get cozy, make a fancy cake, and play Overwatch with friends.

After graduating, local Nanjinger Shirley worked at a local bank as a client manager, where she honed her customer service skills.

Shirley’s been with Nanjing Marketing Group for over ten years now and initially began in a content-focused role, which helped her develop a deeper understanding of Chinese user behavior, audience needs, and localized content strategy.

Shirley now focuses on helping overseas companies improve their promotion performance in China through Chinese social media platforms and digital marketing strategies.

Over the years, she has helped more than 100 businesses and educational institutions promote their brands and services in the Chinese market. For UNSW Global, she helped generate over 400 inquiries per month.

Shirley specializes in connecting international clients with Chinese audiences, helping brands create more effective and localized marketing campaigns.

Phoebe was born in Nanjing and graduated from the China Youth Politics Academy in 2014.

Since then, she has been working in the paid advertising industry, growing step by step from a novice to a professional in search engine marketing (SEM). At Nanjing Marketing Group, Phoebe is mainly responsible for optimizing paid campaigns for our projects, building websites, and helping clients achieve their marketing goals.

She has assisted with over 100 online marketing projects of different sizes, with most of these starting from scratch in China. She helped Virtuzone, a provider of legal services for companies looking to set up in the UAE, generate hundreds of leads.

At work, Phoebe never stops looking for opportunities to improve her skills; however, in her downtime, she prefers a quiet life.

On weekends, she can spend the whole day at home reading books and playing games. When Phoebe is not at home, she’s traveling with friends and family or out on 10-kilometer walks.

From Liu’an, Anhui province, Lillian graduated from Anhui University with a major in English.

After graduation, she worked as a project manager, promoting three English B2C websites. Lillian’s patience and cross-cultural communication abilities have helped her with cross-border business throughout her career.

She has worked as an account manager at Nanjing Marketing Group since 2013, coordinating team members and advising clients. To date, she’s managed over 60 projects for small and large businesses across multiple industries.

Lillian helped niche project Bar Codes Talk increase its revenue from zero to a yearly ROI high of 487%. After two years of marketing, her team successfully increased the number of enrolled Chinese students for Cambrian college by 600%.

Outside of the office, Lillian enjoys spending time with her child, family, and friends. She also enjoys cooking, climbing, biking, jogging, and traveling.

Ruby is a Nanjing native. She holds a bachelor’s degree in English from Nanjing Agricultural University and a master’s degree in Media and Communication from Queen’s University Belfast in the UK. Her international academic background gives her both strong language skills and a global perspective, allowing her to better understand cross-cultural market needs.

She has solid experience in content creation and journalism, having independently interviewed over a dozen notable figures in the UK, including actors, poets, artists, and industry experts. Ruby is skilled in writing, filming, editing, and design, enabling her to handle end-to-end content production. She also has basic conversational Japanese, which supports cross-border communication.

Since joining Nanjing Marketing Group, Ruby has worked as an Account Manager, responsible for sales follow-ups, full-cycle project management, and team coordination to ensure smooth execution and strong results. She is familiar with both Chinese and international social media platforms, and has supported clients such as Synotrip, SmarAct, and Oxylabs in building and managing their digital presence in China.

Outside of work, Ruby enjoys swimming and badminton, and is passionate about reading and writing, bringing fresh ideas into her marketing work.

Sissi, born in Nanjing, pursued a major in human resource management during her university years and learned basic French in her spare time. After graduation, she started her career in HR, where she developed excellent communication, management, and execution skills by combining theory with practice.

Before joining Nanjing Marketing Group, she gained professional experience working at an HR services company. Now, in addition to being our company’s HR, she also runs our “77看世界” project: an online influencer account about studying abroad. Sissi built the brand from scratch and has attracted over 37,000 followers and 12 million views at the end of July, 2023. She has also produced advertisements for clients 15 times, achieving a 100% client satisfaction rate.

In her free time, she likes painting, movies, and traveling. She has traveled to many countries and loves to explore and learn about other cultures.

Nanjing native Alex Gang graduated from the University of Sussex in the UK. His three years of overseas study helped him develop independence, critical and analytical thinking, and problem-solving skills.

Before joining Nanjing Marketing Group, he worked in the study-abroad industry for five years. Specializing in student applications to foreign universities, Alex helped over 600 students—many of whom didn’t initially expect to receive offers—secure offers from Western schools. As a former international student himself, Alex demonstrated patience and understanding while handling students’ applications and queries.

At Nanjing Marketing Group, Alex provides sales support services for our clients. For schools, he helps students with the application process, increasing the conversion rate from application to admission. For B2B and immigration clients, he helps in the upper sales funnel. In the case of CIS DRS, Alex helped with customer engagement, garnering five valid inquiries in the first month (of which two have already been signed and followed up on).

In his spare time, he enjoys sports, esports games, and exploring the beautiful things in life.

Radio, film, and television directing graduate Jeffrey is originally from Shijiazhuang, Hebei province. After completing his undergraduate studies, he gained valuable experience in the gaming, film, and television industries, participating in the production of games adapted from well-known IPs.

Jeffrey joined Nanjing Marketing Group in 2023 as a video marketer. In this role, he is responsible for producing content for Tait Lawton’s personal brand, customizing video content for clients, and providing video direction (pre-production). As of July 25, 2025, Tait Lawton’s personal brand has accumulated 250k followers across all platforms, and the total video views on English-language platforms exceeded 32 million (first half of 2025).

Jeffrey speaks Chinese and English, and also knows a bit of Russian. In his spare time, he enjoys esports or playing exciting board games with his friends.

Ivy is a results-driven B2B content professional. Equipped with a Master’s in Media and Public Relations and 10 years of industry experience, she creates impactful Chinese content across social media, corporate portals, and industry platforms.

She has partnered with renowned brands like CISI, Genie, Meest, SP Global, Oxylabs, GeTS and Sytheon, delivering tailored content solutions to boost audience engagement and brand influence. Her track record speaks volumes. She grew Genie’s WeChat followers by 13% in five months, hitting over 23,000 total followers. For Sytheon, her social media content delivered exceptional performance: an engagement rate of 53.75%, far exceeding the brand’s official website average. She is fully capable of crafting high-value content strategies to drive sustainable growth for your brand in the Chinese market.