Shirley focuses on helping overseas companies improve their promotion performance in China through Chinese social media platforms and digital marketing strategies.

She has been with NMG for more than 10 years and has over 10 years of experience in China digital marketing. Shirley originally started in a content-focused role, and this experience helped her develop a deeper understanding of Chinese user behavior, audience needs, and localized content strategy.

Over the years, she has helped more than 100 companies and educational institutions promote their brands and services in the Chinese market. She specializes in bridging communication between international clients and Chinese audiences, helping brands create more effective and localized marketing campaigns.