Chinese Marketing – 5 Keys to Success Learned From 200+ Campaigns
We’ve been involved in over 200 Chinese-language marketing projects for foreign companies. There’s definitely a pattern behind…
READ MORE Building Your China Marketing Team: Part 3 – Team Roles, Structure
In the past two weeks I posted about the importance of viewing marketing as an investment, and setting the right…
READ MORE Building Your China Marketing Team: Part 2 – Goal Setting
Last week I posted about how successful marketing managers view marketing as an investment rather than an…
READ MORE Building Your China Marketing Team: Part 1 – The Mindset of Success
Alright, I’m getting back into blogging. Along with the usual frontline marketing tips, I’ll be tackling some…
READ MORE Great Time at the ClickZ Live 2015 Conference in Shanghai
It’s been a week or so since our team attended the ClickZ Live 2015 conference in Shanghai. …
READ MORE China Digital Marketing for Western Businesses – The Definitive Introduction
You’ve probably heard this before: But is it really that simple? Can a foreign business expect to…
READ MORE Five Takeaways from China’s Largest Digital Marketing Conference
ad:tech China 2015 brought together digital marketing experts from around the world for two days of talks, workshops,…
READ MORE How Focus Groups Can Help You Pick the Perfect Chinese Brand Name
Anytime we work with a client that’s introducing something new to the Chinese market – be it…
READ MORE China Marketing Options for Businesses That Don’t Have a Chinese Business Unit, in One Simple Table
Don’t have a business in China? Wondering what your limitations are? Wondering if it’s worth it to…
READ MORE An Analysis of the Top 300 Western Brands in China by Bomoda
Five years ago the luxury fashion market in China had around an 8% global market share. Today…
READ MORE CNNIC 34th Statistical Report on Internet Development in China
The China Internet Network Information Center (CNNIC) recently published their bi-annual report. It is the Chinese government’s 34th…
READ MORE How to Target Chinese Consumers Outside China
In the past few years, more Chinese have started to move around the world for business and…
READ MORE Contact Us for a Free Consultation
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