Get To Know Your Chinese Customers: What Does A Perfect Picture Look Like In China
Some time ago we decided the pictures on our website deserved a makeover – they hadn’t been…
READ MOREUsing Magento 2 for China E-commerce – Interview With Jing Zhou
If you’re planning to enter the Chinese e-commerce market, should you consider using a standalone website based…
READ MOREThe Secret Behind The Blue Cups – Is Luckin Coffee Becoming Starbucks’s Biggest Competitor In China?
For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and…
READ MORE“Unmanned Retail in the Mobile Payment Era – Report”: How To Work Chinese Consumers Out Based On Their Social Media Activity
A few years ago the idea of an unmanned store would sound like a sci-fi story. But…
READ MOREThe Best Chinese New Year Marketing Campaigns in 2018
Chinese New Year is a very busy time for both domestic and international brands. For some industries,…
READ MOREAffiliate Marketing in China
If you ever wondered if it’s possible to promote your products in China using channels established by…
READ MOREThe Complete List of Ways to Recruit Chinese International Students (2021)
In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When…
READ MOREChina Marketing – Agency or In-House?
So you’re entering the China market soon. Should you hire an in-house team to do the marketing…
READ MOREChinese & Western Marketing Channels Don’t Match Up (or Why You Need a Chinese Marketing Manager)
I’ve had the chance to see a lot of different organizations expand their marketing reach to China,…
READ MORE4 Canadian Brands That Should Expand to China
As a consumer in both Canada & China, sometimes I come across Canadian brands that seem like…
READ MOREChinese Marketing – 5 Keys to Success Learned From 200+ Campaigns
We’ve been involved in over 200 Chinese-language marketing projects for foreign companies. There’s definitely a pattern behind…
READ MOREBuilding Your China Marketing Team: Part 3 – Team Roles, Structure
In the past two weeks I posted about the importance of viewing marketing as an investment, and setting the right…
READ MOREContact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.