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Somebody recently asked me: Would Baidu’s advertising platform would be a good way to reach Chinese-reading Internet…
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I used to receive a lot of inquiries from Baidu pay per click clients about getting the…
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Baidu’s “Brand Promotion” product allows famous brands to display a lot more information about their brand for…
READ MORE 3 Things That Baidu Analytics Does Better Than Google
Baidu Tongji (Analytics) launched some cool new tools this year that provide some functionality not available in Google Analytics:…
READ MORE How Can Baidu Maps Help My Business?
Google Maps and Google Places are massively popular across the world. Google has allowed local businesses to…
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If you have a website that receives search traffic from Chinese-language search queries as well as from…
READ MORE Baidu’s SEO Advisor Tool: Friend or Foe?
Last month, Baidu launched a tool called Baidu SEO Advisor (百度SEO建议专家). They’ve promoted it as a useful…
READ MORE PPC in China – Getting Your Ducks in a Row
At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first…
READ MORE Chinese Internet’s “Age of Copying” Coming to an End? Baidu’s “Sun Storm” Cracks Down on Shanzhai Brand Websites
July 14, 2011, was the day that many Chinese website owners called “Grey Thursday”. For some, hard-earned…
READ MORE New Baidu Pay-Per-Click Feature: Sub-Links
Baidu recently released a helpful new feature called “Xijing”, which we will call “sub-links”. Sub-links show up…
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