How to Write Great WeChat Articles (2020)
For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds…
READ MOREWhat Is Toutiao? (Chinese Social News Platform) (2020)
It’s been about two years since I had Toutiao on my phone, but I gave it another…
READ MOREAdvertising on Zhihu – All You Need To Know (2020)
I’ll cut straight to the point: Zhihu is China’s most popular Q&A platform, and it’s time you…
READ MOREWeChat Video Upgrades You Need To Know (October 2020)
WeChat’s video accounts are getting some important upgrades and looking more like Douyin. Upgrades to video accounts should…
READ MOREThe Ultimate Guide to Zhihu Setup and Verification (2020)
If you’re here, then there’s a good chance that you have already heard of Zhihu. If you…
READ MOREWhat Makes a Douyin Video Go Viral?
There are many things that can factor into a video becoming a hit on Douyin, such as…
READ MORECreating Content That Resonates – Five Lessons From Chinese Vloggers
What’s the first thing that comes to your mind when you think of Chinese culture? Maybe the…
READ MOREWeChat Content Marketing
If you want to build trust with your potential clients in China, WeChat should be one of…
READ MOREWeibo Changes Its External Links Policy (July 2020)
Big changes coming to URLs on Weibo. Weibo introduces new regulations for adding external links to the posts…
READ MOREHow To Use WeChat for B2B Marketing + Chinese Business Card Etiquette
Although email is useful for communications in China, you can’t expect it to have the full range…
READ MORETurning Your WeChat Official Account Into A Mini-Website (2020)
https://www.youtube.com/watch?v=lg8QH0LTMHI&feature=emb_imp_woytVideo can’t be loaded because JavaScript is disabled: Turning Your WeChat Official Account Into A Mini-Website (https://www.youtube.com/watch?v=lg8QH0LTMHI&feature=emb_imp_woyt)…
READ MOREUsing Zhihu For Market Research in China
Let’s talk about market research in China. A critical part of it is social listening. It gives…
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