How to Monetize a Podcast in China with Ximalaya
We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese…
READ MORE How “The WeChat Defier” Bullet Messenger Gets All The Attention And How It Might Affect Marketing
Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past…
READ MORE Successful Content Marketing in China: Notes from Luxury Travel-Guru Zanadu
Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two…
READ MORE ‘Jump Jump’ WeChat Mini-Game Ads – Are They Worth The Money?
We have posted before about many features that are incorporated into WeChat app. One of the latest is a…
READ MORE How To Use KOL in a China Marketing Campaign
Using KOLs for a brand promotion has become a very common form of marketing, especially in China.…
READ MORE China Marketing Q&A: How Can I Get My English Podcast Distributed on One of China’s Podcast Platforms?
Question: “I have a podcast / audio show I would like to get distributed in China, hopefully on…
READ MORE Introduction to Live-Streaming in China (2018)
When it comes to marketing in China, you can do it the classic way – Baidu Advertising,…
READ MORE How To Use Short-Video App, Douyin, For Your China Marketing
Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the…
READ MORE What is WeChat? An Intro From On-The-Ground in China
When I first arrived in China all I expected WeChat to be was a Chinese version of…
READ MORE B2B Social Marketing in China – Beginner’s Introduction
Somebody asked me for some general advice on how to use social media for B2B marketing in China.…
READ MORE 2017 WeChat Official Account Verification Policies for Foreign Universities
“Can we promote our university with WeChat in China?” This is a very common question from clients. Yes, everyone can promote…
READ MORE WeChat’s New Pay-to-Read Feature: What Is It and How Can Brands Use It?
Recently, a well-known technology blogger Keso posted a WeChat moment, saying “the WeChat official accounts pay-to-read feature…
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