{"version":"1.0","provider_name":"Nanjing Marketing Group","provider_url":"https:\/\/nanjingmarketinggroup.com\/cn","author_name":"Irvin Zhang","author_url":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/author\/irvin","title":"2021\u5e74\u767e\u5ea6PPC\u7ba1\u7406\u6307\u5357 | Nanjing Marketing Group","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fCyCGqNV1c\"><a href=\"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/baidu-ppc-ads-management-guide\">2021\u5e74\u767e\u5ea6PPC\u7ba1\u7406\u6307\u5357<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/baidu-ppc-ads-management-guide\/embed#?secret=fCyCGqNV1c\" width=\"600\" height=\"338\" title=\"&#8220;2021\u5e74\u767e\u5ea6PPC\u7ba1\u7406\u6307\u5357&#8221; &#8212; Nanjing Marketing Group\" data-secret=\"fCyCGqNV1c\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/nanjingmarketinggroup.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2021\/05\/2021\u5e74\u767e\u5ea6PPC\u7ba1\u7406\u6307\u5357.png","thumbnail_width":345,"thumbnail_height":250,"description":"\u8fd9\u7bc7\u535a\u6587\u5c06\u4f1a\u5206\u4eab\u4e00\u4e9b\u5b9e\u7528\u6280\u5de7\uff0c\u65e8\u5728\u5e2e\u52a9\u4f60\u4ece\u767e\u5ea6\u4ed8\u8d39\u5e7f\u544a\u6d3b\u52a8\u4e2d\u83b7\u5f97\u66f4\u597d\u7684\u6536\u76ca\u3002 \u7531\u4e8e\u8c37\u6b4c\u5728\u4e2d\u56fd\u7684\u5e02\u573a\u5360\u6709\u7387\u4e0d\u52302%\uff0c\u56e0\u6b64\u4e2d\u56fd\u641c\u7d22\u5f15\u64ce\u7684\u5e02\u573a\u683c\u5c40\u4e0e\u4e16\u754c\u4e0a\u5176\u4ed6\u56fd\u5bb6\u6709\u660e\u663e\u4e0d\u540c\u3002\u540c\u65f6\uff0c\u867d\u7136\u4e2d\u56fd\u5e02\u573a\u4e0a\u8fd8\u6709\u8bf8\u5982360\uff0c\u641c\u72d7\u548c\u795e\u9a6c\u7b49\u5176\u4ed6\u5c0f\u6709\u540d\u6c14\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u4f46\u767e\u5ea6\u65e0\u7591\u662f\u5927\u591a\u6570\u5e0c\u671b\u5728\u4e2d\u56fd\u5f00\u5c55\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u7684\u516c\u53f8\u7684\u4e0d\u4e8c\u9009\u62e9\u3002 \u6240\u4ee5\u4e3a\u4ec0\u4e48\u8981\u9009\u767e\u5ea6\u5462\uff1f &nbsp; \u9ad8\u5e02\u573a\u5360\u6709\u7387 \u6839\u636e\u6700\u8fd1\u7684\u884c\u4e1a\u7814\u7a76\u663e\u793a\uff0c2021\u5e741\u6708\uff0cPC\u7aef\u641c\u7d22\u5f15\u64ce\u5e02\u573a\u5360\u6709\u7387\u6392\u540d\u524d\u4e09\u7684\u4e3a\u767e\u5ea6\u3001360\u641c\u7d22\u548c\u641c\u72d7\u3002\u5176\u4e2d\u767e\u5ea6\u4efd\u989d\u5360\u6bd4\u4e3a81.28%\uff0c\u6392\u5728\u7b2c\u4e8c\u7684\u662f360\u641c\u7d22\uff0c\u5e02\u573a\u5360\u6bd4\u4e3a10.53%\u3002 &nbsp; \u66f4\u591a\u7684\u6295\u653e\u9009\u62e9 \u76f8\u6bd4\u5176\u4ed6\u7684\u641c\u7d22\u5e7f\u544a\u5e73\u53f0\uff0c\u767e\u5ea6\u8fd8\u63d0\u4f9b\u8bf8\u5982\u4fe1\u606f\u6d41\u5e7f\u544a\u548c\u54c1\u724c\u4e13\u533a\u5e7f\u544a\u7b49\uff0c\u5e7f\u544a\u4e3b\u80fd\u591f\u6839\u636e\u81ea\u8eab\u7684\u9884\u7b97\u6765\u9009\u62e9\u6700\u4f18\u7684\u6295\u653e\u5f62\u5f0f\u3002 \u00a0 \u66f4\u7cbe\u7ec6\u7684\u5e7f\u544a\u6d3b\u52a8\u7ba1\u7406 \u968f\u7740\u6700\u8fd1\u51e0\u5e74\u641c\u7d22\u6280\u672f\u7684\u4e0d\u65ad\u6f14\u5316\uff0c\u767e\u5ea6\u63a8\u5e7f\u5e73\u53f0\u73b0\u5728\u8fd8\u63d0\u4f9b\u4e86\u66f4\u590d\u6742\u7684\u7ec6\u5206\u53d7\u4f17\u529f\u80fd\u3002\u4f8b\u5982\u57fa\u6728\u9c7c\uff08\u6240\u89c1\u5373\u6240\u5f97\u7684\u5efa\u7ad9\u5de5\u5177\uff09\u548c\u89c2\u661f\u76d8\uff08\u4eba\u7fa4\u5e7f\u544a\u5b9a\u5411\u6295\u653e\uff09\u3002\u8fd9\u4e9b\u65b0\u589e\u52a0\u7684\u529f\u80fd\u5bf9\u4e8e\u63d0\u53d6\u5173\u952e\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u529b\u4ee5\u53ca\u89c4\u5212\u6570\u636e\u9a71\u52a8\u7684\u6d3b\u52a8\u7279\u522b\u6709\u7528\u3002 &nbsp; \u56fd\u5185\u8fd0\u884c\u65f6\u95f4\u6700\u957f\u7684\u641c\u7d22\u5f15\u64ce \u767e\u5ea6\u4e8e2000\u5e74\u63a8\u51fa\uff0c\u4e0e\u4e2d\u56fd\u5e02\u573a\u4e0a\u7684\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u76f8\u6bd4\uff0c\u767e\u5ea6\u62e5\u6709\u66f4\u52a0\u6210\u719f\u7684\u7ed3\u6784\u4f53\u7cfb\uff0c\u52a0\u4e0a\u5e7f\u6cdb\u5206\u5e03\u4e8e\u5404\u5730\u7684\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\u548c\u66f4\u5145\u8db3\u7684\u4f01\u4e1a\u8d44\u6e90\u76f8\u642d\u914d\uff0c\u767e\u5ea6\u5728\u641c\u7d22\u8425\u9500\u4e0a\u80fd\u591f\u63d0\u4f9b\u66f4\u4f18\u8d28\u7684\u4f53\u9a8c\u3002 &nbsp; \u767e\u5ea6SERP\u7684\u7ed3\u6784 &nbsp; 2016\u5e74\uff0c\u968f\u7740\u9b4f\u5219\u897f\u4e8b\u4ef6\u7684\u53d1\u751f\u540e\uff0c\u767e\u5ea6\u88ab\u8feb\u5168\u9762\u6539\u9769\u5176\u641c\u7d22\u7ed3\u679c\u6392\u540d\u7cfb\u7edf\uff0c\u4eceSERP\u9875\u9762\u4e0a\u6700\u591a11\u4e2a\u5e7f\u544a\u4e0b\u964d\u5230\u4e864\u4e2a\u3002 &nbsp; \u4f46\u8fd1\u5e74\u6765\uff0c\u767e\u5ea6\u4e00\u76f4\u5728\u9010\u6b65\u5c1d\u8bd5\u5728\u9875\u9762\u4e0a\u5f00\u653e\u51fa\u66f4\u591a\u7684\u5e7f\u544a\u7a7a\u95f4\uff0c\u4f8b\u5982\u5728\u5176\u6574\u4e2aSERP\u4e2d\u6df7\u5408\u5c55\u73b0\u4ed8\u8d39\u4e0e\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u3002\u5230\u4eca\u5929\uff0c\u767e\u5ea6\u5728SERP\u7684\u9876\u90e8\u6700\u591a\u663e\u793a\u4e94\u4e2a\u4ed8\u8d39\u5e7f\u544a\uff0c\u7d27\u968f\u5176\u540e\u662f\u4e00\u4e9b\u81ea\u7136\u7ed3\u679c\u30022020\u5e74\uff0c\u767e\u5ea6\u8fd8\u5728SERP\u7684\u53f3\u4e0a\u89d2\u5f00\u653e\u4e86\u4e00\u4e2a\u65b0\u7684\u5e7f\u544a\u7a7a\u95f4\u3002 \u4f17\u6240\u5468\u77e5\uff0c\u767e\u5ea6\u66f4\u52a0\u504f\u7231\u81ea\u5bb6\u5ae1\u7cfb\u7684\u4ea7\u54c1\u548c\u5e73\u53f0\uff0c\u4f8b\u5982\u767e\u5bb6\u53f7\u6587\u7ae0\u548c\u8d34\u5427\u3002\u5728\u81ea\u7136\u641c\u7d22\u6392\u540d\u4e2d\uff0c\u8fd9\u4e9b\u6e20\u9053\u7684\u7ed3\u679c\u5f80\u5f80\u9760\u524d\u3002 &nbsp; \u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u901a\u8fc7\u56fe\u4f8b\uff0c\u8ba8\u8bba\u5982\u4f55\u5f00\u5c55\u767e\u5ea6\u5e7f\u544a\u6d3b\u52a8\u3002 &nbsp; \u5173\u952e\u8bcd\u7814\u7a76 \u6ce8\u518c\u767e\u5ea6PPC\u8d26\u6237 \u8bbf\u95ee\u767e\u5ea6\u5e7f\u544a\u7ba1\u7406\u5668 \u8bbe\u7f6e\u767e\u5ea6\u5e7f\u544a\u7cfb\u5217 \u5173\u952e\u8bcd\u7814\u7a76 &nbsp; \u5728\u5b9e\u9645\u6295\u5165\u767e\u5ea6\u5e7f\u544a\u4e4b\u524d\uff0c\u4e86\u89e3\u5e02\u573a\u8d8b\u52bf\uff0c\u5e76\u501f\u6b64\u5bf9\u6d3b\u52a8\u6548\u679c\u8fdb\u884c\u9884\u4f30\u5f88\u6709\u5fc5\u8981\u3002 &nbsp; \u5982\u679c\u4f60\u7684\u54c1\u724c\u521a\u521a\u8fdb\u5165\u4e2d\u56fd\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u767e\u5ea6\u6307\u6570\u6216\u767e\u5ea6\u5173\u952e\u8bcd\u89c4\u5212\u5e08\u8fdb\u884c\u8d8b\u52bf\u5206\u6790\u548c\u5173\u952e\u8bcd\u7814\u7a76\uff1b\u800c\u5f53\u54c1\u724c\u5728\u4e2d\u56fd\u5df2\u7ecf\u6709\u4e00\u4e9b\u5e02\u573a\u77e5\u540d\u5ea6\u4e0e\u6570\u636e\u50a8\u5907\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u767e\u5ea6\u7edf\u8ba1\u89c2\u5bdf\u8fdb\u4e00\u6b65\u7684\u5e02\u573a\u8d8b\u52bf\uff0c\u540c\u65f6\u6316\u6398\u66f4\u5bcc\u6709\u7ade\u4e89\u529b\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u6837\u53ef\u4ee5\u786e\u4fdd\u4f60\u80fd\u591f\u521b\u5efa\u51fa\u6709\u5438\u5f15\u529b\u7684\u6d3b\u52a8\uff0c\u5c06\u6f5c\u5728\u6d88\u8d39\u8005\u8f6c\u5316\u4e3a\u5fe0\u8bda\u5ba2\u6237\u3002 \u7533\u8bf7\u767e\u5ea6PPC\u8d26\u6237 &nbsp; \u7531\u4e8e\u767e\u5ea6\u76ee\u524d\u8981\u6c42\u5f00\u6237\u5fc5\u987b\u901a\u8fc7\u6307\u5b9a\u7684\u4ee3\u7406\u5408\u4f5c\u5546\uff0c\u6240\u4ee5\u8fd9\u91cc\u5c31\u4e0d\u63cf\u8ff0\u5177\u4f53\u8bbe\u7acb\u767e\u5ea6\u5e7f\u544a\u8d26\u6237\u7684\u8fc7\u7a0b\u4e86\u3002\u4f46\u8fd9\u8fb9\u53ef\u4ee5\u5206\u4eab\u4e00\u4e0b\u7533\u8bf7\u9700\u8981\u7684\u6587\u4e66\u5de5\u4f5c\uff0c\u5305\u62ec\uff1a &nbsp; \u4f01\u4e1a\u7684\u8425\u4e1a\u6267\u7167 \u4f01\u4e1a\u6700\u8fd1\u7684\u94f6\u884c\u5bf9\u8d26\u5355 \u6388\u6743\u4e66\uff08\u6d77\u5916\u5ba2\u6237\u4e0d\u9700\u8981\uff09 \u7f51\u7ad9\u622a\u56fe \u5176\u4ed6\u884c\u4e1a\u76f8\u5173\u7684\u5177\u4f53\u6587\u4ef6 &nbsp; \u8fd9\u4e9b\u8981\u6c42\u770b\u8d77\u6765\u5341\u5206\u7e41\u7410\uff0c\u4e0d\u8fc7NMG\u4f5c\u4e3a\u4e13\u4e1a\u7684\u4e2d\u6587\u8425\u9500\u56e2\u961f\u80fd\u591f\u5e2e\u52a9\u60a8\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u3002 &nbsp; \u8fdb\u5165\u767e\u5ea6\u5e7f\u544a\u7ba1\u7406\u5668 &nbsp; \u5728\u6210\u529f\u5f00\u8bbe\u4e86\u767e\u5ea6PPC\u8d26\u6237\u540e\uff0c\u4f60\u53ef\u4ee5\u901a\u8fc7\u767e\u5ea6\u51e4\u5de2\u6216\u767e\u5ea6\u63a8\u5e7f\u8bbf\u95ee\u4f60\u7684\u8d26\u6237\u3002\u4ee5\u4e0a\u4e24\u79cd\u65b9\u5f0f\u90fd\u80fd\u8ba9\u4f60\u8fdb\u5165\u767e\u5ea6\u5e7f\u544a\u7ba1\u7406\u5668\uff0c\u5e76\u5141\u8bb8\u4f60\u8bbe\u7f6e\u8fd0\u884cPPC\u6d3b\u52a8\uff0c\u8bbf\u95ee\u767e\u5ea6\u8d44\u6e90\u3001\u767e\u5ea6\u7edf\u8ba1\u548c\u57fa\u6728\u9c7c\u767b\u9646\u9875\u9762\u5236\u4f5c\u5668\u7b49\u3002 &nbsp; \u8bbe\u7f6e\u767e\u5ea6\u5e7f\u544a\u7cfb\u5217 &nbsp; \u767b\u5f55\u540e\uff0c\u4f60\u4f1a\u770b\u5230\u8fd9\u4e2a\u64cd\u4f5c\u9762\u677f\u3002\u70b9\u51fb \u201c\u8fdb\u5165\u201d \uff0c\u767b\u5165\u5230..."}