{"id":41218,"date":"2026-04-01T13:19:25","date_gmt":"2026-04-01T05:19:25","guid":{"rendered":"https:\/\/nanjingmarketinggroup.com\/?page_id=41218"},"modified":"2026-04-01T13:30:26","modified_gmt":"2026-04-01T05:30:26","slug":"bilibili","status":"publish","type":"page","link":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/chinese-social-marketing\/bilibili","title":{"rendered":"\u54d4\u54e9\u54d4\u54e9"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom color_primary with_img\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"1600\" data-img-height=\"628\" style=\"background-image: url(https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/04\/Clients.jpg);\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(32,31,57,0.80)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div 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stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid type_grid layout_21686 cols_3 pagination_regular\" id=\"us_grid_1\" style=\"--columns:3;--gap:1.5rem;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_1{--columns:2!important}}@media (max-width:600px){#us_grid_1{--columns:1!important}}@media (min-width:1024px){#us_grid_1 .w-post-elm.post_title{font-size:16px!important}}.layout_21686 .w-grid-item-h{}.layout_21686 .usg_post_title_1{font-weight:600!important;font-size:20px!important;position:relative!important;bottom:0.3rem!important}.layout_21686 .usg_hwrapper_1{color:#ffffff!important;font-size:0.9rem!important;margin-bottom:0.5rem!important}.layout_21686 .usg_post_taxonomy_1{background:#201f39!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-33496 post type-post status-publish format-standard hentry category-bilibili\" data-id=\"33496\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/2025\u5e74bilibili\u7528\u6237\u753b\u50cf\u5206\u6790\">Bilibili\u7528\u6237\u753b\u50cf\u5206\u6790<\/a><\/h2><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple color_link_inherit\"><a class=\"term-128 term-bilibili\" href=\"https:\/\/nanjingmarketinggroup.com\/cn\/.\/blog\/chinese-social-marketing\/bilibili\">\u54d4\u54e9\u54d4\u54e9<\/a><\/div><\/div><a class=\"w-btn us-btn-style_1 usg_btn_1\" href=\"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/2025\u5e74bilibili\u7528\u6237\u753b\u50cf\u5206\u6790\"><span class=\"w-btn-label\">\u9605\u8bfb\u5168\u6587<\/span><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\">\t<div class=\"g-preloader 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class=\"l-section wpb_row us_custom_a19a7953 height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">\u514d\u8d39\u83b7\u53d6\u8425\u9500\u65b9\u6848<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><strong>\u73b0\u5728\u5c31\u8054\u7cfb\u6211\u4eec\u83b7\u53d6\u514d\u8d39\u7684\u63a8\u5e7f\u65b9\u6848\uff01<\/strong><\/p>\n<p style=\"text-align: center;\">\u6211\u4eec\u81f4\u529b\u4e8e\u6df1\u5165\u5206\u6790\u60a8\u5728\u4e2d\u56fd\u5e02\u573a\u62d3\u5c55\u4e1a\u52a1\u65f6\u53ef\u80fd\u9047\u5230\u7684\u5404\u79cd\u6f5c\u5728\u6311\u6218\uff0c\u5e76\u57fa\u4e8e\u60a8\u516c\u53f8\u7684\u5177\u4f53\u60c5\u51b5\uff0c\u6211\u4eec\u5c06\u5728\u4e00\u5468\u5185\u4e3a\u60a8\u91cf\u8eab\u5b9a\u5236\u4e00\u5957\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/nanjingmarketinggroup.com\/cn\/contact-us\"><span class=\"w-btn-label\">\u8054\u7cfb\u6211\u4eec\u83b7\u53d6\u514d\u8d39\u54a8\u8be2<\/span><\/a><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"\u4f5c\u4e3a\u5728\u4e2d\u56fd\u6781\u5177\u5f71\u54cd\u529b\u7684\u89c6\u9891\u7f51\u7ad9\u4e4b\u4e00\uff0cB\u7ad9\u4e0e\u4e3b\u6d41\u7684\u957f\u89c6\u9891\u5e73\u53f0\u4e0d\u540c\uff0cBilibili\u7684\u6838\u5fc3\u662f\u7528\u6237\u521b\u4f5c\u5185\u5bb9\u2014\u2014\u4e2a\u4eba\u521b\u4f5c\u8005\u89c6\u9891\u5360\u6bd4\u8d8570%\uff0c\u4e13\u4e1a\u7248\u6743\u5185\u5bb9\u4ec5\u536017%\u3002 \u8fd9\u4e00\u70b9\u548cYouTube\u76f8\u4f3c\uff0c\u4f46\u4e0d\u540c\u7684\u662f\uff0cBilibili\u7684\u53d7\u4f17\u9ad8\u5ea6\u5e74\u8f7b\u5316\uff0830\u5c81\u4ee5\u4e0b\u5360\u6bd4\u8fd180%\uff09\u3002\u63a5\u4e0b\u6765\uff0c\u8fd9\u7bc7\u6587\u7ae0\u5c06\u4f1a\u5e26\u9886\u60a8\u4eceB\u7ad9\u7528\u6237\u753b\u50cf\u51fa\u53d1\uff0c\u5206\u6790\u5982\u4f55\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u7684\u5438\u5f15\u4e2d\u56fd\u6d88\u8d39\u8005\u3002 \u6838\u5fc3\u8981\u70b9 \u54d4\u54e9\u54d4\u54e9\u76ee\u524d\u7ea6\u62e5\u6709 3.4 \u4ebf\u6708\u6d3b\u8dc3\u7528\u6237\uff08MAU\uff09 \u548c 3,400 \u4e07\u65e5\u6d3b\u8dc3\u7528\u6237\uff08DAU\uff09\u3002 78.7% \u7684\u54d4\u54e9\u54d4\u54e9\u7528\u6237\u5e74\u9f84\u5728 30 \u5c81\u4ee5\u4e0b\uff0c\u4f7f\u5176\u6210\u4e3a\u89e6\u8fbe\u4e2d\u56fd Z \u4e16\u4ee3\u4eba\u7fa4\u7684\u7406\u60f3\u5e73\u53f0\u3002 \u79d1\u6280\u3001\u77e5\u8bc6\u7c7b\u548c\u6e38\u620f\u5185\u5bb9\u8868\u73b0\u5c24\u4e3a\u7a81\u51fa\uff0c\u7279\u522b\u9002\u5408 B2B\u3001\u6559\u80b2\u53ca\u751f\u6d3b\u65b9\u5f0f\u7c7b\u54c1\u724c\u3002 \u4eb2\u5b50\u3001\u6c7d\u8f66\u548c\u5065\u8eab\u7c7b\u89c6\u9891\u5185\u5bb9\u589e\u957f\u8fc5\u901f\uff0c\u53cd\u6620\u4e86\u7528\u6237\u5f53\u524d\u7684\u751f\u6d3b\u65b9\u5f0f\u4e0e\u6d88\u8d39\u9636\u6bb5\u53d8\u5316\u3002 \u6d77\u5916\u54c1\u724c\u540c\u6837\u53ef\u4ee5\u6ce8\u518c\u5e76\u8fd0\u8425\u54d4\u54e9\u54d4\u54e9\u8d26\u53f7\uff0cNMG \u5728 B2B \u4e0e\u6559\u80b2\u884c\u4e1a\u5ba2\u6237\u7684\u8d26\u53f7\u8fd0\u8425\u4e2d\u5df2\u53d6\u5f97\u663e\u8457\u6210\u6548\u3002 Bilibili\u7528\u6237\u662f\u8c01\uff1f \u6839\u636eBilibili\u5bf9\u5916\u5c55\u793a\u7684\u6570\u636e\u663e\u793a\uff0c\u4e2d\u56fd\u6709\u8fd170%\u768490\u540e\uff08\u542b00\u540e\uff09\u6d3b\u8dc3\u5728B\u7ad9\uff0c\u65e5\u6d3b\u8dc3\u300203\u4ebf\uff0c\u6708\u5747\u6d3b\u8dc3\u7528\u6237\u65703.4\u4ebf\u3002\u9664\u6b64\u4e4b\u5916\uff0cBilibili\u8fd8\u7528\u4e86\u56db\u4e2a\u5173\u952e\u8bcd\u6765\u5f62\u5bb9\u4ed6\u4eec\u7684\u7528\u6237\uff0c\u5206\u522b\u662f\uff1a 1. \u5e74\u8f7b \u6839\u636e\u84dd\u72ee\u95ee\u9053\u53d1\u5e03\u7684\u6587\u7ae0\u300abilibili\u54d4\u54e9\u54d4\u54e9\u6700\u65b0\u7528\u6237\u7fa4\u4f53\u753b\u50cf\u6570\u636e\u5206\u6790\u300c2025\u300d\u300b\u663e\u793a\uff0cBilibili\u7684\u6838\u5fc3\u7528\u6237\u4ecd\u9ad8\u5ea6\u96c6\u4e2d\u4e8e30\u5c81\u4ee5\u4e0b\u5e74\u8f7b\u7fa4\u4f53\uff0c\u5176\u4e2d90\u540e\u4e0e00\u540e\u7528\u6237\u5360\u6bd4\u9ad8\u8fbe78.67%\u3002\u5177\u4f53\u6765\u8bf4\uff1a 18-24\u5c81\u7684\u7528\u6237\u5360\u6bd460.28%\uff0c\u8fd9\u4e2a\u5e74\u9f84\u6bb5\u6bb5\u7528\u6237\u4ee5\u5927\u5b66\u751f\u548c\u804c\u573a\u65b0\u4eba\u4e3a\u4e3b\uff1b 25-30\u5c81\u7684\u7528\u6237\u5360\u6bd416.71%\uff0c\u8fd9\u4e2a\u5e74\u9f84\u6bb5\u7528\u6237\u7684\u6d88\u8d39\u51b3\u7b56\u80fd\u529b\u663e\u8457\u63d0\u5347\u3002 \u7528\u6237\u7684\u5e73\u5747\u5e74\u9f84\u4e3a22.8\u5c81\uff0c\u5927\u5b66\u751f\u5360\u6bd4\u9ad8\u3002 2. \u4e2d\u9ad8\u7ebf B\u7ad9\u7528\u6237\u670978%\u6765\u81ea\u4e00\u4e8c\u4e09\u7ebf\u53ca\u65b0\u4e00\u7ebf\u57ce\u5e02\uff0c\u8fd9\u610f\u5473\u7740\u7528\u6237\u5927\u591a\u6765\u81ea\u76f8\u5bf9\u53d1\u8fbe\u548c\u5bcc\u88d5\u7684\u57ce\u5e02\u3002 3. \u9ad8\u8d28 \u7ebf\u4e0a\u9ad8\u6d88\u8d39\u80fd\u529b\u7528\u6237TGI136+ TGI\u9ad8\u4e8e100\uff0c\u8868\u660eB\u7ad9\u5438\u5f15\u548c\u805a\u96c6\u9ad8\u6d88\u8d39\u6f5c\u529b\u7528\u6237\u4e0a\u7684\u663e\u8457\u4f18\u52bf\u3002 \uff08*TGI\uff08Target Group Index\uff0c\u76ee\u6807\u7fa4\u4f53\u6307\u6570\uff09\u662f\u8861\u91cf\u7279\u5b9a\u7fa4\u4f53\u5728\u67d0\u4e00\u7279\u5f81\u4e0a\u76f8\u5bf9\u603b\u4f53\u7fa4\u4f53\u8868\u73b0\u5f3a\u5ea6\u7684\u5173\u952e\u6307\u6807\uff0c\u5176\u6570\u503c\u76f4\u63a5\u53cd\u6620\u76ee\u6807\u7fa4\u4f53\u7684\u504f\u597d\u6216\u4f18\u52bf\u7a0b\u5ea6\u3002 TGI =\uff08\u76ee\u6807\u7fa4\u4f53\u4e2d\u5177\u6709\u67d0\u4e00\u7279\u5f81\u7684\u6bd4\u4f8b \/ \u603b\u4f53\u4e2d\u5177\u6709\u76f8\u540c\u7279\u5f81\u7684\u6bd4\u4f8b\uff09\u00d7 100 \u5f53TGI &gt; 100\u65f6\uff0c\u610f\u5473\u7740\u76ee\u6807\u7fa4\u4f53\u7279\u5f81\u663e\u8457\u5f3a\u4e8e\u603b\u4f53\uff08\u6570\u503c\u8d8a\u5927\u8d8a\u5f3a\u52bf\uff09\u3002\uff09 4. \u9ad8\u77e5 \u8d85\u8fc780%\u7684985\/211\u9ad8\u6821\u5b66\u751f\u662fB\u7ad9\u7684\u6ce8\u518c\u7528\u6237\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u5938\u5f20\u7684\u6570\u636e\u3002985\/211\u9ad8\u6821\u662f\u4e2d\u56fd\u6559\u80b2\u90e8\u8ba4\u8bc1\u7684\u9876\u5c16\u5927\u5b66\u8054\u76df\uff0c\u7c7b\u4f3c\u7f8e\u56fd\u7684\u5e38\u6625\u85e4\u8054\u76df\u6216\u82f1\u56fd\u7684\u7f57\u7d20\u5927\u5b66\u96c6\u56e2\u3002 5. \u6027\u522b\u6bd4\u4f8b \u5728\u5206\u6790\u67d0\u5e73\u53f0\u7684\u7528\u6237\u753b\u50cf\u65f6\uff0c\u6027\u522b\u4e5f\u662f\u4e00\u4e2a\u975e\u5e38\u57fa\u7840\u4e14\u91cd\u8981\u7684\u6570\u636e\uff0cB\u7ad9\u7528\u6237\u7684\u7537\u5973\u6bd4\u4f8b\u4e3a57:43\uff0c\u5973\u6027\u7528\u6237\u7565\u4f4e\u4e8e\u7537\u6027\u7528\u6237\u3002 \u6bd4\u8f83\u6709\u8da3\u7684\u662f\uff0cB\u7ad9\u5728\u4eca\u5e74\u5411\u5927\u5bb6\u5c55\u793a\u4e86\u4e00\u4efd\u540d\u4e3abilibili\u5341\u4e94\u5927\u7279\u8272\u4eba\u7fa4\u7684\u767d\u76ae\u4e66\u3002\u901a\u8fc7\u5174\u8da3\uff0cB\u7ad9\u5c06\u7528\u6237\u5212\u5206\u6210\u4e8615\u79cd\u7c7b\u522b\u7684\u4eba\u7fa4\uff0c\u5e76\u603b\u7ed3\u51fa\u4e86\u6bcf\u79cd\u7c7b\u522b\u4e0b\u7528\u6237\u7684\u6027\u522b\u3001\u5e74\u9f84\u3001\u533a\u57df\u5212\u5206\uff0c\u4ee5\u53ca\u5e38\u770b\u7684B\u7ad9\u5206\u533a\u3002\u6211\u7528\u8868\u683c\u7684\u5f62\u5f0f\u628a\u5185\u5bb9\u7ffb\u8bd1\u5728\u4e0b\u9762\u3002...","protected":false},"author":1,"featured_media":0,"parent":21620,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-41218","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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