{"id":21695,"date":"2023-03-02T12:02:35","date_gmt":"2023-03-02T04:02:35","guid":{"rendered":"https:\/\/nanjingmarketinggroup.com\/?p=21695"},"modified":"2023-03-06T16:40:10","modified_gmt":"2023-03-06T08:40:10","slug":"holistic-approach-for-chinese-b2b-content-marketing","status":"publish","type":"post","link":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/holistic-approach-for-chinese-b2b-content-marketing","title":{"rendered":"\u4e00\u6587\u89e3\u6790\u4e2d\u6587B2B\u5185\u5bb9\u8425\u9500\u7684\u6574\u4f53\u7b56\u7565"},"content":{"rendered":"<p>\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u6211\u6bcf\u5468\u90fd\u4f1a\u4e0e\u8425\u9500\u4eba\u5458\u3001\u7ba1\u7406\u4eba\u5458\u548c\u4f01\u4e1a\u4e3b\u4ea4\u8c08\u3002<\/p>\n<p>\u4ed6\u4eec\u4e2d\u7684\u5f88\u591a\u4eba\u4f3c\u4e4e\u5bf9\u6211\u4eec\u7684\u5185\u5bb9\u8425\u9500\u65b9\u5f0f\u611f\u5230\u60ca\u8bb6\uff0c\u8fd9\u4e00\u70b9\u6211\u80fd\u7406\u89e3\u3002\u6211\u4eec\u7684\u8425\u9500\u7b56\u7565\u53ef\u80fd\u6709\u4e9b\u76f8\u4f3c\uff0c\u4f46\u6211\u4eec\u4e0d\u4f1a\u50cf\u5176\u4ed6\u516c\u53f8\u4e00\u6837\uff0c\u628a\u8425\u9500\u670d\u52a1\u62c6\u5206\u552e\u5356\u3002<\/p>\n<p>\u5728NMG\uff0c\u6211\u4eec\u4f7f\u7528\u66f4\u5168\u9762\u7684\u8425\u9500\u7b56\u7565\uff1a\u6211\u4eec\u6ca1\u6709\u5355\u72ec\u7684B2B\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u8425\u9500\u3001SEO\u6216\u516c\u5173\u670d\u52a1\u6765\u63a8\u5e7f\u7ed9\u6211\u4eec\u7684\u5ba2\u6237\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u5c06\u6240\u6709\u8fd9\u4e9b\u670d\u52a1\u5408\u5e76\u4e3a\u5185\u5bb9\u8425\u9500\u3002\u5185\u5bb9\u8425\u9500\u53ef\u4ee5\u6559\u80b2\u60a8\u7684\u6f5c\u5728\u7528\u6237\u3002\u53ef\u4ee5\u6316\u6398\u6f5c\u5728\u5ba2\u6237\uff0c\u53d1\u5c55\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u652f\u6301\u9500\u552e\u56e2\u961f\u7684\u5de5\u4f5c\u3002<\/p>\n<p>\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u9010\u6761\u89e3\u6790\u4e2d\u6587B2B\u5185\u5bb9\u8425\u9500\u7684\u6574\u4f53\u7b56\u7565\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B0%B7%E6%AD%8CSEO\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u8c37\u6b4cSEO<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u8ba9\u6211\u4eec\u4ece\u60a8\u53ef\u80fd\u66f4\u719f\u6089\u7684SEO\u5f00\u59cb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u4e00\u76f4\u662f\u6211\u7684\u8425\u9500\u4f18\u52bf\u3002\u4ece2001\u5e74\u5f00\u59cb\uff0c\u9762\u5bf9\u82f1\u8bed\u9605\u8bfb\u53d7\u4f17\u65f6\uff0cSEO\u5c31\u6210\u4e86\u6211\u5de5\u4f5c\u7684\u91cd\u70b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u5b66\u671f\u95f4\uff0c<\/span><span style=\"font-weight: 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400;\">\u4f7f\u7528\u4ee5Google\u4e3a\u4e2d\u5fc3\u7684SEO\u4f18\u5316\u7b56\u7565\uff0c\u6211\u53ef\u4ee5\u5728\u4e00\u5468\u5185\u6839\u636e\u4e00\u4e2a\u4e3b\u9898\u8bbe\u8ba1\u548c\u5f00\u542f\u4e00\u4e2a\u7f51\u7ad9\uff0c\u5e76\u4e14\u6bcf\u4e2a\u6708\u53ef\u4ee5\u4eceGoogle\u514d\u8d39\u83b7\u5f97\u4e00\u5343\u540d\u8bbf\u95ee\u8005\u3002\u8fd9\u4e2a\u7b56\u7565\u5f88\u6709\u6548\uff0c\u6211\u5df2\u7ecf\u4e3a\u65b0\u7f51\u7ad9\u505a\u8fc7\u5f88\u591a\u6b21\u5c1d\u8bd5\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ea\u8981Google\u8ba4\u4e3a\u8fd9\u4e9b\u7f51\u7ad9<\/span><span style=\"font-weight: 400;\">\u7684\u5185\u5bb9\u6709\u4ef7\u503c<\/span><span style=\"font-weight: 400;\">\uff0c\u5373\u4f7f\u662f\u5c0f\u7f51\u7ad9\u4e5f\u4f1a\u5f88\u5feb\u88ab\u7d22\u5f15\u5e76\u83b7\u5f97\u6392\u540d\u3002\u56e0\u6b64\uff0c\u9ad8\u8d28\u91cf\u3001\u72ec\u7279\u7684\u5185\u5bb9\u662f\u83b7\u5f97Google\u9752\u7750\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google.jpg\"><img decoding=\"async\" class=\"size-full wp-image-21235 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google.jpg\" alt=\"user journey on Google\" width=\"624\" height=\"351\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google.jpg 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google-300x169.jpg 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google-400x225.jpg 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google-600x338.jpg 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google-354x199.jpg 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Google-500x281.jpg 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%99%BE%E5%BA%A6%E4%B8%AD%E6%96%87SEO\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u767e\u5ea6\u4e2d\u6587SEO<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u4e2d\u56fd\uff0c\u4f7f\u7528\u8fd9\u6837\u7684\u7b56\u7565\u53ef\u80fd\u6bd4\u8f83\u56f0\u96be\uff0c\u6240\u4ee5\u6211\u6539\u53d8\u4e86\u65b9\u6cd5\u3002\u5982\u679c\u6211\u60f3\u8ba9\u4e00\u4e2a\u65b0\u7684\u4e2d\u6587\u7f51\u7ad9\u5728\u767e\u5ea6\u4e0a\u641c\u7d22\u201c\u6d1b\u6749\u77f6\u623f\u5730\u4ea7\u201d\u65f6\uff0c\u6392\u540d\u7b2c\u4e00\uff0c\u6211\u5fc5\u987b\u5236\u5b9a\u957f\u8fdc\u7684\u8ba1\u5212\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u77e5\u9053\uff0c\u4ec5\u4ec5\u4f9d\u9760\u9759\u6001\u5185\u5bb9\uff0c\u5e76\u4e0d\u80fd\u83b7\u5f97\u8f83\u597d\u7684\u6392\u540d\u3002\u76f8\u53cd\uff0c\u6211\u5efa\u7acb\u7f51\u7ad9\u540e\uff0c\u81f3\u5c11\u6bcf\u4e24\u5929\u66f4\u65b0\u4e00\u6b21\u623f\u5730\u4ea7\u4fe1\u606f\u7684\u76f8\u5173\u5185\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u767e\u5ea6\u559c\u6b22\u66f4\u65b0\u9891\u7387\u9ad8\u3001\u5185\u5bb9\u4e30\u5bcc\u7684\u7f51\u7ad9\u3002<\/strong>\u6211\u5728\u8fd9\u4e2a\u7f51\u7ad9\u53d1\u5e03\u7684\u5185\u5bb9\u5f88\u7b80\u5355\u2014\u2014\u4e0d\u9700\u8981\u82b1\u592a\u591a\u65f6\u95f4\u53bb\u601d\u8003\u548c\u51c6\u5907\u3002\u4f46\u662f\uff0c\u5bf9\u4e8e\u60f3\u4e86\u89e3\u6d1b\u6749\u77f6\u623f\u5730\u4ea7\u57fa\u672c\u4fe1\u606f\uff08\u4e2d\u6587\uff09\u7684\u4e2d\u56fd\u4eba\u6765\u8bf4\uff0c\u8fd8\u662f\u5f88\u6709\u7528\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u4ec5\u4ec5\u662f\u6211\u5728\u7f51\u7ad9\u4e0a\u9891\u7e41\u53d1\u5e03\u65b0\u9c9c\u5185\u5bb9\u4ee5\u5728\u767e\u5ea6\u81ea\u7136\u641c\u7d22\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\uff0c\u5f88\u591a\u4ece\u4e8b\u767e\u5ea6SEO\u7684\u7528\u6237\u90fd\u91c7\u7528\u4e86\u76f8\u540c\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u6765\u5206\u4eab\u4e00\u4e9b\u5173\u4e8e\u4e2d\u6587\u7f51\u7ad9SEO\u7684\u5b9e\u7528\u6280\u5de7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5236\u5b9a\u4e2d\u56fdB2B\u8425\u9500\u7b56\u7565\u65f6\uff0c\u8bf7\u8bb0\u4f4f\u4ee5\u4e0b\u51e0\u70b9\u3002\u8fd9\u4e9b\u5e76\u975e\u4e00\u6210\u4e0d\u53d8\uff0c\u4f46\u81f3\u5c11\u9002\u7528\u4e8e\u6211\u4eec80%\u7684\u5ba2\u6237\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u767e\u5ea6\u5bf9B2B\u8425\u9500\u5f88\u91cd\u8981\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u767e\u5ea6\u4f1a\u4f18\u5148\u5728\u641c\u7d22\u7ed3\u679c\u9875\u5c55\u793a\u81ea\u5df1\u5e73\u53f0\u7684\u5185\u5bb9\u548c\u505a\u4e86\u4ed8\u8d39\u5e7f\u544a\u7684\u5ba2\u6237(\u4e00\u4e2a\u7f51\u7ad9\u5728\u767e\u5ea6\u4e0a\u83b7\u5f97\u8f83\u597d\u7684\u6392\u540d\u9700\u8981\u66f4\u957f\u65f6\u95f4\uff09\u3002<\/span><\/li>\n<li>\u6709\u65b0\u9c9c\u7684\u5185\u5bb9\uff0c\u6700\u597d\u6709\u4e00\u4e2a\u5305\u542b\u65b0\u6587\u7ae0\u3001\u83dc\u5355\u6216\u535a\u5ba2\u7684\u9875\u9762\u3002<\/li>\n<li>\u7f51\u7ad9\u5fc5\u987b\u662f\u4e2d\u6587\u7684\u3002<\/li>\n<li>\u7f51\u7ad9\u9700\u8981\u5728\u4e2d\u56fd\u5883\u5185\u5feb\u901f\u52a0\u8f7d\u3002<\/li>\n<li>\u4f18\u5316\u6807\u9898\u548cmeta\uff08\u5c31\u50cf\u60a8\u5728Google\u505a\u7684\u4e00\u6837\uff09\u3002<\/li>\n<li>\u7f51\u5740\u4f7f\u7528\u62fc\u97f3\u3002<\/li>\n<li><span style=\"font-weight: 400;\">\u767e\u5ea6SEO\u6709\u6280\u672f\u8981\u6c42\u3002\u6709\u4e9b\u4e0eGoogle\u76f8\u540c\uff0c\u6709\u4e9b\u5374\u4e0d\u540c\u3002\u9605\u8bfb<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nanjingmarketinggroup.com\/blog\/chinese-onsite-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Chinese Technical On-Site SEO Checklist (2020)<\/a> \uff0c<\/span><span style=\"font-weight: 400;\">\u67e5\u770b\u8be6\u7ec6\u5185\u5bb9<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u67e5\u770b\u6211\u4eec\u7684<a href=\"https:\/\/nanjingmarketinggroup.com\/blog\/china-digital-marketing-101\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e2d\u6587\u8425\u9500101\u6307\u5357<\/a>\uff0c\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u4e2d\u6587SEO\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<\/ol>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu.jpg\"><img decoding=\"async\" class=\"size-full wp-image-21237 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu.jpg\" alt=\"user journey on Baidu\" width=\"624\" height=\"351\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu.jpg 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu-300x169.jpg 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu-400x225.jpg 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu-600x338.jpg 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu-354x199.jpg 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Baidu-500x281.jpg 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u767e\u5ea6\u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u6837\u5f0f\uff0c\u53ef\u4ee5\u67e5\u770b\u4ee5\u4e0b\u89c6\u9891\u3002<\/span><\/p>\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/www.youtube.com\/watch?v=xW_EeEd3Azc\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"Google vs Baidu Search Results\" title=\"Play video &quot;Google vs Baidu Search Results&quot;\">https:\/\/www.youtube.com\/watch?v=xW_EeEd3Azc<\/a><noscript>Video can&#8217;t be loaded because JavaScript is disabled: <a href=\"https:\/\/www.youtube.com\/watch?v=xW_EeEd3Azc\" title=\"Google vs Baidu Search Results\">Google vs Baidu Search Results (https:\/\/www.youtube.com\/watch?v=xW_EeEd3Azc)<\/a><\/noscript><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%99%BE%E5%BA%A6SEO%E6%8C%91%E6%88%98\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u767e\u5ea6SEO\u6311\u6218<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\u60a8\u5e94\u8be5\u5bf9\u767e\u5ea6SEO\u6709\u4e00\u5b9a\u7684\u4e86\u89e3\u4e86\u5427\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5efa\u8bae\u60a8\u4e3a\u81ea\u5df1\u7684\u7f51\u7ad9\u505aSEO\uff0c\u4f46\u4e0d\u8981\u628a\u592a\u591a\u7684\u9884\u7b97\u653e\u5728\u4e0a\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u6211\u7684\u7ecf\u9a8c\uff0c\u6211\u4eec\u7684B2B\u5ba2\u6237\u5728\u5c1d\u8bd5\u5c06\u767e\u5ea6SEO\u4f5c\u4e3a\u5176\u8425\u9500\u7b56\u7565\u65f6\uff0c\u901a\u5e38\u4f1a\u9047\u5230\u4e24\u4e2a\u95ee\u9898\u3002\u7b2c\u4e00\uff0c\u4ed6\u4eec\u6709\u5c0f\u578b\u65b0\u5efa\u7684\u7f51\u7ad9\uff0c\u4f46\u7f51\u7ad9\u6392\u540d\u4e0d\u597d\uff0c\u56e0\u4e3a\u767e\u5ea6\u5e76\u4e0d\u4f1a\u50cfGoogle\u90a3\u6837\u201c\u5584\u5f85\u201d\u8fd9\u4e9b\u7f51\u7ad9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u6211\u4eec\u65e0\u6cd5\u63d0\u5347\u5b83\u4eec\u7684\u6392\u540d\uff08\u672c\u6587\u540e\u9762\u5c06\u8be6\u7ec6\u4ecb\u7ecd\u8fd9\u79cd\u65b9\u6cd5\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e8c\uff0c\u6211\u4eec\u5ba2\u6237\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\u6709\u65f6\u4f1a\u6bd4\u8f83\u5197\u957f\uff0c\u8fd9\u662f\u53ef\u4ee5\u7406\u89e3\u7684\uff0c\u56e0\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u7684B2B\u670d\u52a1\u548c\u786c\u4ef6\u4f1a\u6bd4\u8f83\u8d35\u3002\u5f53\u7136\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u9891\u7e41\u66f4\u65b0\u5185\u5bb9\u4e3a\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\uff0c\u4f46\u8fd9\u4e9b\u5185\u5bb9\u4e0d\u9700\u8981\u82b1\u592a\u591a\u5fc3\u601d\u6216\u7cbe\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u8bf4\u670d\u5ba2\u6237\uff0c\u60a8\u9700\u8981\u521b\u4f5c\u66f4\u6709\u5438\u5f15\u529b\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u542c\u8d77\u6765\u5f88\u8033\u719f\uff1f\u5982\u679c\u5176\u4e2d\u4efb\u4f55\u4e00\u70b9\u4e0e\u60a8\u6216\u60a8\u7684\u4e1a\u52a1\u6709\u5173\uff0c\u8bf7\u7ee7\u7eed\u5f80\u4e0b\u9605\u8bfb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u901a\u5e38\u5efa\u8bae\u653e\u5f03\u5728\u7b2c\u4e00\u5e74\u5185\u8ba9\u60a8\u7684\u7f51\u7ad9\u6392\u540d\u975e\u5e38\u9ad8\u7684\u60f3\u6cd5\u3002\u76f8\u53cd\uff0c\u6709\u4e00\u79cd\u66f4\u5408\u9002\u66f4\u5bb9\u6613\u7684\u65b9\u6cd5\u53ef\u4ee5\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002\u60a8\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u5f71\u54cd\u767e\u5ea6\u641c\u7d22\u7ed3\u679c\u7684\u524d\u51e0\u4e2a\u9875\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6362\u53e5\u8bdd\u8bf4\uff0c\u9664\u4e86\u7f51\u7ad9\uff0c\u60a8\u53ef\u4ee5\u5c06\u5185\u5bb9\u4f20\u64ad\u5230\u591a\u4e2a\u5e73\u53f0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u6709\u4e00\u70b9\u9700\u8981\u6ce8\u610f\u7684\u662f\uff1a\u60a8\u9700\u8981\u5584\u4e8e\u521b\u4f5c\u5185\u5bb9\u3002\u8fd9\u79cd\u65b9\u6cd5\u5bf9\u6211\u4eec\u6765\u8bf4\u662f\u6709\u6548\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u975e\u5e38\u4e86\u89e3\u4ed6\u4eec\u7684\u5e02\u573a\u5b9a\u4f4d\uff0c\u800c\u4e14\u6211\u4eec\u80fd\u591f\u521b\u4f5c\u51fa\u53ef\u8bfb\u4e14\u5b9e\u7528\u7684\u5185\u5bb9\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%9F%A5%E4%B9%8E\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u77e5\u4e4e<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u65e9\u671f\u9636\u6bb5\uff0c\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u4e4b\u4e00\u5c31\u662f\u4f7f\u7528\u77e5\u4e4e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u77e5\u4e4e\u662f\u4e2d\u56fd\u7684\u95ee\u7b54\u5e73\u53f0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b83\u62e5\u6709\u81f3\u5c112.2\u4ebf\u6d3b\u8dc3\u7528\u6237\uff0c\u5176\u4e2d\u5305\u62ec\u767d\u9886\u4ee5\u53ca\u5176\u4ed6\u9886\u57df\u6c42\u77e5\u6b32\u5f88\u5f3a\u7684\u5b66\u8005\u3002\u77e5\u4e4e\u6570\u636e\u663e\u793a\uff0c\u8fd1\u534a\u6570\u7684\u7528\u6237\u6765\u81ea\u4e00\u7ebf\u57ce\u5e02\uff0c75%\u7684\u7528\u6237\u6708\u6536\u5165\u8d85\u8fc71\u4e07\u4eba\u6c11\u5e01\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u89c2\u770b\u89c6\u9891<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=a-ym2pK-JMk\"><span style=\"font-weight: 400;\">A Tour of Zhihu &#8211; China&#8217;s Quora<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u77e5\u4e4e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u77e5\u4e4e\u5e76\u4e0d\u662f\u5b64\u519b\u594b\u6218\u3002\u5b83\u5728\u767e\u5ea6\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u6392\u540d\u4e5f\u5f88\u9ad8\u3002\u901a\u8fc7\u5728\u77e5\u4e4e\u6dfb\u52a0\u9ad8\u8d28\u91cf\u7684\u56de\u7b54\u53ca\u6587\u7ae0\uff0c\u83b7\u5f97\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u7684\u901f\u5ea6\u6bd4\u60a8\u81ea\u5df1\u7684\u7f51\u7ad9\u5feb\u5f97\u591a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u77e5\u4e4e\u662f\u767e\u5ea6\u81ea\u7136\u6392\u540d\u7684\u91d1\u624b\u6307\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u77e5\u4e4e\u662f\u4e00\u4e2a\u7ade\u6280\u573a\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u6dfb\u52a0\u56de\u7b54\u3002\u8fd9\u4e9b\u56de\u7b54\u7531\u7528\u6237\u6839\u636e\u8d28\u91cf\u53ca\u5176\u5bf9\u95ee\u9898\u7684\u7406\u89e3\uff0c\u7ecf\u8fc7\u77e5\u4e4e\u72ec\u7279\u7684\u8ba1\u7b97\u516c\u5f0f\u5f97\u51fa\u6392\u540d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u4e48\uff0c\u600e\u6837\u624d\u80fd\u5199\u51fa\u9ad8\u8d28\u91cf\u7684\u56de\u7b54\u5462\uff1f\u56de\u7b54\u5e94\u8be5\u5177\u6709\u51c6\u786e\u6027\u3001\u5168\u9762\u6027\u3001\u6613\u4e8e\u7406\u89e3\u53ca\u6743\u5a01\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b54\u6848\u5c31\u597d\u6bd4\u662f\u201cATEA\u201d\uff08\u5c31\u50cf\u4e00\u676f\u8336\uff09\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u51c6\u786e\u6027\uff08Accurate\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u5168\u9762\u6027\uff08Thorough\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u6613\u4e8e\u7406\u89e3\uff08Easy-to-read\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u6743\u5a01\u6027\uff08Authoritative\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u56de\u7b54\u7684\u5b57\u6570\uff0c\u5e76\u6ca1\u6709\u4e25\u683c\u7684\u8981\u6c42\uff0c\u4f46\u56de\u7b54\u7684\u7bc7\u5e45\u5c3d\u53ef\u80fd\u957f\u4e00\u4e9b\uff0c\u4ece\u800c\u56de\u7b54\u5f97\u66f4\u5168\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u53d1\u5e03\u56de\u7b54\u4e4b\u524d\uff0c\u6700\u597d\u67e5\u770b\u4e00\u4e0b\u5176\u4ed6\u7528\u6237\u53d1\u5e03\u8fc7\u7684\u5185\u5bb9\u3002\u5982\u679c\u60f3\u8ba9\u81ea\u5df1\u7684\u56de\u7b54\u6bd4\u5176\u4ed6\u7528\u6237\u7684\u66f4\u4e13\u4e1a\uff0c\u60a8\u9700\u8981\u5c06\u77e5\u4e4e\u4e0a\u5df2\u6709\u7684\u56de\u7b54\u4e0e\u81ea\u5df1\u7684\u89c2\u70b9\u76f8\u7ed3\u5408\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u662f\u4e0d\u662f\u6709\u70b9\u8bf4\u8d77\u6765\u5bb9\u6613\u505a\u8d77\u6765\u96be\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u77e5\u4e4e\u4e0a\uff0c\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u662f\u9700\u8981\u8003\u8651\u5230\u63d0\u95ee\u8005\u7684\u81ea\u8eab\u60c5\u51b5\u3002\u60a8\u9700\u8981\u6ce8\u610f\u7684\u662f\uff1a\u60a8\u7684\u76ee\u7684\u662f\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\uff0c\u6240\u4ee5\u8981\u7528\u6e05\u6670\u4e14\u5408\u4e4e\u903b\u8f91\u7684\u65b9\u5f0f\u8868\u8fbe\u60a8\u7684\u89c2\u70b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5efa\u8bae\u9488\u5bf9B2B\u76f8\u5173\u7684\u95ee\u9898\uff0c\u4f7f\u7528\u5168\u90e8\u6216\u90e8\u5206\u6b65\u9aa4\uff1a<\/span><\/p>\n<ol>\n<li>\u9010\u5b57\u53cd\u590d\u5730\u7406\u89e3\u539f\u95ee\u9898\uff0c\u7406\u987a\u60a8\u6240\u505a\u7684\u4efb\u4f55\u5047\u8bbe\u3002\u8fd9\u8868\u660e\u60a8\u5df2\u7ecf\u7406\u89e3\u4e86\u8be5\u95ee\u9898\u3002<\/li>\n<li>\u63cf\u8ff0\u60a8\u7684\u8d44\u5386\u3001\u76f8\u5173\u6559\u80b2\u80cc\u666f\u548c\u7ecf\u9a8c\u3002\u5982\u679c\u60a8\u5728\u672c\u56fd\u6216\u5176\u4ed6\u56fd\u5bb6\/\u5730\u533a\uff08RoW\uff09 \u62e5\u6709\u4e00\u5bb6\u77e5\u540d\u516c\u53f8\uff0c\u53ef\u4ee5\u544a\u8bc9\u7528\u6237\u3002<\/li>\n<li>\u5728\u6070\u5f53\u7684\u4f4d\u7f6e\u4f7f\u7528\u7ae0\u8282\u548c\u7f16\u53f7\uff0c\u8fd9\u6837\u80fd\u591f\u4f7f\u6574\u4f53\u56de\u7b54\u66f4\u6709\u903b\u8f91\u6027\u3002<\/li>\n<li><span style=\"font-weight: 400;\">\u6807\u6ce8\u4fe1\u606f\u6765\u6e90\u3002<\/span><\/li>\n<li>\u5982\u679c\u4f7f\u7528\u56fe\u7247\u80fd\u591f\u8ba9\u7528\u6237\u66f4\u597d\u7684\u7406\u89e3\u95ee\u9898\uff0c\u53ef\u4ee5\u5728\u6070\u5f53\u7684\u4f4d\u7f6e\u6dfb\u52a0\u56fe\u7247\u3002\u56fe\u8868\u53ef\u4ee5\u66f4\u6e05\u6670\u5730\u770b\u51fa\u8d8b\u52bf\u53d8\u5316\u3002<\/li>\n<li>\u6700\u540e\u603b\u7ed3\u4e00\u4e0b\u56de\u7b54\u3002<\/li>\n<li>\u5728\u56de\u7b54\u4e2d\u6dfb\u52a0\u6709\u7528\u7684\u94fe\u63a5\u3002<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u53ef\u4ee5\u94fe\u63a5\u5230\u60a8\u7684\u7f51\u7ad9\u3001\u5fae\u4fe1\u6216\u5728\u77e5\u4e4e\u4e0a\u53d1\u5e03\u7684\u5176\u4ed6\u5e16\u5b50\u3002\u4f46\u4e0d\u8981\u5728\u6240\u6709\u56de\u7b54\u4e2d\u90fd\u6dfb\u52a0\u94fe\u63a5\uff0c\u56e0\u4e3a\u8fd9\u6837\u53ef\u80fd\u4f1a\u88ab\u7cfb\u7edf\u5220\u9664\u3002\u5982\u679c\u94fe\u63a5\u9875\u9762\u6709\u52a9\u4e8e\u7528\u6237\u7406\u89e3\u95ee\u9898\uff0c\u94fe\u63a5\u88ab\u5220\u9664\u7684\u53ef\u80fd\u6027\u5c31\u4f1a\u5927\u5927\u964d\u4f4e\u3002<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu.jpg\"><img decoding=\"async\" class=\"size-full wp-image-21239 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu.jpg\" alt=\"user journey on Zhihu\" width=\"624\" height=\"351\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu.jpg 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu-300x169.jpg 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu-400x225.jpg 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu-600x338.jpg 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu-354x199.jpg 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-Zhihu-500x281.jpg 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%A8%E5%BE%AE%E4%BF%A1%E5%BB%BA%E7%AB%8B%E8%90%A5%E9%94%80%E6%BC%8F%E6%96%97\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u7528\u5fae\u4fe1\u5efa\u7acb\u8425\u9500\u6f0f\u6597<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\u8be5\u4ecb\u7ecd\u5fae\u4fe1\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6709\u4e86\u5fae\u4fe1\uff0c\u60a8\u53ef\u4ee5<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u804a\u5929<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u5173\u6ce8\u54c1\u724c\u548c\u670b\u53cb\u52a8\u6001<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u53d1\u73b0\u6709\u8da3\u7684\u89c6\u9891<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9664\u6b64\u4e4b\u5916\uff0c\u5fae\u4fe1\u4e5f\u662f\u4e00\u4e2a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u652f\u4ed8\u5e94\u7528\u7a0b\u5e8f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u7c7b\u4f3cSlack\u7684\u5de5\u4f5c\u4ea4\u6d41\u5de5\u5177<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u751a\u81f3\u66f4\u591a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u603b\u7684\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u6b3e\u5e94\u6709\u5c3d\u6709\u7684\u5e94\u7528\u7a0b\u5e8f\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u6ca1\u6709\u5fae\u4fe1\u516c\u4f17\u53f7\uff0c\u4e00\u5b9a\u8981\u6ce8\u518c\u4e00\u4e2a\u3002\u4f46\u662f\u600e\u6837\u624d\u80fd\u66f4\u597d\u7684\u4f7f\u7528\u5fae\u4fe1\u516c\u4f17\u53f7\u5462\uff1f\u4e0d\u540c\u7684\u4f01\u4e1a\u7c7b\u578b\u4f7f\u7528\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u65b9\u5f0f\u4e5f\u5404\u4e0d\u76f8\u540c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4ee5\u4e0a\u63d0\u53ca\u7684\u5185\u5bb9\u5bf9\u5fae\u4fe1\u516c\u4f17\u53f7\u6ca1\u6709\u4efb\u4f55\u5f71\u54cd\u3002\u5fae\u4fe1\u516c\u4f17\u53f7\u7c7b\u4f3c\u4e00\u4e2a\u201c\u56f4\u5899\u82b1\u56ed\u201d\uff0c\u72ec\u7acb\u4e8e\u767e\u5ea6\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eceB2B\u8425\u9500\u4eba\u5458\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u4e3b\u8981\u4f18\u52bf\u5728\u4e8e\u5b83\u53ef\u4ee5\u5e2e\u52a9\u516c\u53f8\u57f9\u517b\u4e0e\u7c89\u4e1d\u7684\u5173\u7cfb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u6f5c\u5728\u5ba2\u6237\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u5173\u6ce8\u60a8\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u6bcf\u5468\u5411\u4ed6\u4eec\u63a8\u9001\u6587\u7ae0\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u6587\u7ae0\u4f1a\u901a\u8fc7\u63a8\u9001\u6d88\u606f\u7684\u65b9\u5f0f\u53d1\u9001\u7ed9\u4ed6\u4eec\uff0c\u5e76\u76f4\u63a5\u663e\u793a\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u6d88\u606f\u680f\u3002\u6b64\u65f6\u60a8\u7684\u7c89\u4e1d\u5f88\u6709\u53ef\u80fd\u4f1a\u6253\u5f00\u60a8\u5199\u7684\u6587\u7ae0\u3002\u4ee5\u4e0b\u662f\u90e8\u5206\u5e38\u7528\u672f\u8bed\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Official Account\uff08OA\uff09 \u662f\u5b98\u65b9\u5fae\u4fe1\u8d26\u53f7\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u5fae\u4fe1\u516c\u4f17\u53f7\u6709\u4e24\u79cd\u7c7b\u578b\uff08\u670d\u52a1\u53f7\u548c\u8ba2\u9605\u53f7\uff09\uff1a<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">&#8211;\u00a0 \u5982\u679c\u60a8\u9700\u8981\u6bcf\u5929\u53d1\u5e03\u6587\u7ae0\uff0c\u53ef\u4ee5\u5f00\u901a\u8ba2\u9605\u53f7\u3002<\/p>\n<p style=\"padding-left: 40px;\">&#8211;\u00a0 \u5982\u679c\u60a8\u6bcf\u5468\u53ea\u53d1\u5e03\u4e00\u6b21\u6587\u7ae0\uff0c\u53ef\u4ee5\u5f00\u901a\u670d\u52a1\u53f7\u3002\u6211\u4eec\u5728<a href=\"https:\/\/nanjingmarketinggroup.com\/cn\/solutions\/wechat-marketing\">WeChat account setup guide<\/a>\u91cc\u505a\u4e86\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u6587\u7ae0\u4f1a\u76f4\u63a5\u663e\u793a\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u6d88\u606f\u680f\uff0c\u4e14\u4e0d\u4f1a\u88ab\u9690\u85cf\uff0c\u4e5f\u65e0\u9700\u4ed8\u8d39\u5373\u53ef\u9605\u8bfb\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8eB2B\u54c1\u724c\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u7c89\u4e1d\u4f1a\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\u641c\u7d22\u5230\u60a8\u4f01\u4e1a\u5fae\u4fe1\u516c\u4f17\u53f7\u800c\u589e\u52a0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u5f88\u5c11\u671f\u671bB2B\u76f8\u5173\u7684\u6587\u7ae0\u4f1a\u88ab\u8fc5\u901f\u4f20\u64ad\u5f00\u6765\u3002\u5982\u679c\u5076\u5c14\u51fa\u73b0\u8fd9\u6837\u7684\u60c5\u51b5\uff0c\u662f\u5f88\u597d\u7684\uff0c\u4f46\u8fd9\u5e76\u4e0d\u662f\u91cd\u70b9\u3002B2B\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u610f\u4e49\u5728\u4e8e\u8ba9\u66f4\u591a\u7684\u7528\u6237\u5173\u6ce8\u60a8\u3002\u4f18\u8d28\u7684\u6587\u7ae0\u4e5f\u4f1a\u88ab\u66f4\u591a\u7684\u7c89\u4e1d\u770b\u5230\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u4e0a\uff0c\u5e94\u8be5\u53d1\u4e9b\u4ec0\u4e48\u5185\u5bb9\u5462\uff1f<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u91cd\u65b0\u53d1\u5e03\u60a8\u5728\u77e5\u4e4e\u548c\u7f51\u7ad9\u4e0a\u7684\u5185\u5bb9\uff0c\u5e76\u505a\u51fa\u4e00\u4e9b\u53d8\u52a8\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u4e3a\u6d4f\u89c8\u5668\u800c\u975e\u641c\u7d22\u8005\u4f18\u5316\u6807\u9898\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u8c03\u6574\u5e03\u5c40\uff0c\u4f7f\u5176\u66f4\u6613\u4e8e\u9605\u8bfb\u3002\u6211\u4eec\u901a\u5e38\u4f1a\u4f7f\u7528\u4e00\u4e9b\u7cbe\u7b80\u7684\u6587\u5b57\u548c\u8bbe\u8ba1\u5143\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u6765\uff0c\u53d1\u5e03\u4e0e\u60a8\u7684\u5ba2\u6237\u6216\u5176\u4ed6\u4eba\u5458\u76f8\u5173\u7684\u5185\u5bb9\u3002 \u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u5373\u5c06\u4e3e\u529e\u7684\u6d3b\u52a8\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u6848\u4f8b\u5206\u6790\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u63a8\u5e7f\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u518d\u6b21\u63d0\u793a\uff1a\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u53d1\u5e03\u6587\u7ae0\u65f6\uff0c\u7c89\u4e1d\u4f1a\u5728\u6d88\u606f\u680f\u6536\u5230\u63d0\u9192\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u4e00\u628a\u53cc\u5203\u5251\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4ed6\u4eec\u770b\u5230\u6709\u8da3\u7684\u5185\u5bb9\u540e\uff0c\u53ef\u80fd\u4f1a\u6253\u5f00\u6587\u7ae0\uff1b\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7ee7\u7eed\u53d1\u5e03\u591a\u4f59\u3001\u65e0\u804a\u6216\u65e0\u7528\u7684\u5185\u5bb9\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u53d6\u6d88\u5173\u6ce8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8bf7\u9605\u8bfb<\/span><a href=\"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/how-to-use-wechat-for-b2b-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5982\u4f55\u5229\u7528\u5fae\u4fe1\u8fdb\u884cB2B\u8425\u9500<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u5fae\u4fe1\u7684\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%A8%E5%B1%80%E7%AD%96%E7%95%A5\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u5168\u5c40\u7b56\u7565<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u6765\u8ba9\u6211\u4eec\u6765\u4e86\u89e3\u4e0b\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u5982\u4f55\u5728B2B\u54c1\u724c\u6700\u91cd\u8981\u7684\u56db\u4e2a\u5e73\u53f0\uff08\u767e\u5ea6\u3001\u5fae\u4fe1\u3001\u77e5\u4e4e\u548c\u60a8\u7684\u7f51\u7ad9\uff09\uff0c\u4e0e\u60a8\u7684\u516c\u53f8\u4e92\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c\u6709\u4e00\u4e2a\u53ef\u4ee5\u63d0\u9ad8\u60a8\u5728\u4e2d\u56fd\u7684B2B\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u60a8\u521b\u5efa\u5185\u5bb9\u65f6\uff0c\u8bf7\u786e\u4fdd\u81f3\u5c11\u5728\u4e09\u4e2a\u5e73\u53f0\u5206\u4eab\u5b83\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u60a8\u7684\u5fae\u4fe1\u516c\u4f17\u53f7\u2014\u2014\u53ef\u4ee5\u628a\u5b83\u60f3\u8c61\u6210\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u65f6\u4e8b\u901a\u8baf\uff0c\u5e76\u5177\u6709\u793e\u4ea4\u5206\u4eab\u529f\u80fd\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u77e5\u4e4e\uff08\u4f5c\u4e3a\u4e00\u7bc7\u6587\u7ae0\uff09\u2014\u2014\u628a\u5b83\u60f3\u8c61\u6210\u60a8\u7684\u535a\u5ba2\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u60a8\u7684\u7f51\u7ad9\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u8fd9\u662f\u4e00\u4e2a\u7b80\u5316\u7684\u6d41\u7a0b\u56fe\u3002\u7528\u6237\u4e5f\u4f1a\u4f7f\u7528\u5fae\u4fe1\u8fdb\u884c\u641c\u7d22\uff0c\u867d\u7136\u8fd9\u4e0d\u662f\u6211\u4eec\u5173\u6ce8\u7684\u91cd\u70b9\u3002<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet.jpg\"><img decoding=\"async\" class=\"size-full wp-image-21241 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet.jpg\" alt=\"user journey on the internet\" width=\"624\" height=\"351\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet.jpg 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet-300x169.jpg 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet-400x225.jpg 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet-600x338.jpg 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet-354x199.jpg 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/user-journey-on-the-internet-500x281.jpg 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u6211\u4eec\u5c06\u5185\u5bb9\u4f20\u64ad\u5230\u66f4\u591a\u7684\u5e73\u53f0\uff0c\u4f8b\u5982\uff1a\u884c\u4e1a\u7c7b\u7f51\u7ad9\u3001KOL\u3001\u8bba\u575b\u3001\u767e\u5ea6\u77e5\u9053\u3001<\/span><a href=\"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/an-intro-to-baidu-baike-for-global-brands\"><span style=\"font-weight: 400;\">\u767e\u5ea6\u767e\u79d1<\/span><\/a><span style=\"font-weight: 400;\">\u3001Bilibili\u7b49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6574\u4f53\u5f71\u54cd\u5f88\u7b80\u5355\uff1a\u65e0\u8bba\u6f5c\u5728\u5ba2\u6237\u5728\u54ea\u91cc\uff0c\u4ed6\u4eec\u90fd\u4f1a\u770b\u5230\u60a8\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8c61\u4e00\u4e0b\u4ee5\u4e0b\u7528\u6237\u6d41\u7a0b\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u4ed6\u4eec\u641c\u7d22\u7b2c\u4e00\u4e2a\u95ee\u9898\u65f6\u3002 \u641c\u7d22\u5230\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u4ed6\u4eec\u641c\u7d22\u76f8\u5173\u95ee\u9898\u65f6\u3002 \u641c\u7d22\u5230\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u4ed6\u4eec\u505a\u66f4\u591a\u7684\u7814\u7a76\u8c03\u67e5\u65f6\u3002 \u641c\u7d22\u5230\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u4ed6\u4eec\u5728\u6bd4\u8f83\u8981\u5408\u4f5c\u7684\u516c\u53f8\u65f6\u3002 \u641c\u7d22\u5230\u60a8\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u4ed6\u4eec\u51b3\u5b9a\u9996\u5148\u8054\u7cfb\u8c01\u3002 ________\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u770b\u5230\u7a7a\u767d\u5e76\u60f3\uff1a\u201c\u60a8\u7684\u54c1\u724c\u201d\uff0c\u8fd9\u5c31\u662f\u4eba\u7c7b\u601d\u7ef4\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002\u60a8\u53ef\u4ee5\u8bad\u7ec3\u5ba2\u6237\u5728\u60f3\u5230\u60a8\u64c5\u957f\u7684\u9886\u57df\u65f6\uff0c\u9996\u5148\u60f3\u5230\u7684\u662f\u60a8\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%9B%E5%BB%BA%E9%AB%98%E6%95%88%E7%9A%84%E5%B7%A5%E4%BD%9C%E6%B5%81%E7%A8%8B\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u521b\u5efa\u9ad8\u6548\u7684\u5de5\u4f5c\u6d41\u7a0b<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9488\u5bf9\u8fd9\u4e2a\u7b56\u7565\uff0c\u6211\u901a\u5e38\u4f1a\u542c\u5230\u4e00\u4e9b\u53cd\u5bf9\u610f\u89c1\uff08\u7c7b\u4f3c\u8fd9\u79cd\uff09\uff1a\u201c\u8fd9\u542c\u8d77\u6765\u4e0d\u9519\uff0c\u4f46\u4ece\u4e00\u4e2a\u6e20\u9053\u5f00\u59cb\uff0c\u7136\u540e\u4e0d\u65ad\u5730\u6269\u5c55\u4e0d\u662f\u66f4\u597d\u5417\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6ca1\u9519\uff0c\u53ef\u4ee5\u8fd9\u6837\u505a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2008\u5e74\uff0c\u6211\u4ece\u7ffb\u8bd1\u5f00\u59cb\uff0c\u4e4b\u540e\uff0c\u6211\u52a0\u4e86\u767e\u5ea6\u7b49\u5e73\u53f0\u3002\u73b0\u5728\u6211\u4eec\u7684\u4e1a\u52a1\u66f4\u52a0\u6210\u719f\uff0c\u56e2\u961f\u53ef\u4ee5\u8f7b\u677e\u9ad8\u6548\u5730\u5b8c\u6210\u6240\u6709\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u9700\u8981\u8bb0\u4f4f\u7684\u4e00\u70b9\u662f\uff1a\u521b\u5efa\u5185\u5bb9\u5e76\u5c06\u5176\u53d1\u5e03\u5230\u591a\u4e2a\u5e73\u53f0\u5e76\u4e0d\u662f\u60a8\u6700\u5148\u8981\u505a\u7684\u4e8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u505a\u7684\u662f\u7814\u7a76\u3002\u60a8\u53ef\u80fd\u9700\u8981\u82b1\u8d39\u6570\u5e74\u751a\u81f3\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u624d\u80fd\u771f\u6b63\u64c5\u957f\u505aB2B\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5185\u5bb9\u8425\u9500\u7684\u7b2c\u4e8c\u5927\u91cd\u70b9\u662f\u521b\u5efa\u6838\u5fc3\u5185\u5bb9\u3002\u6240\u8c13\u6838\u5fc3\u5185\u5bb9\uff0c\u6211\u6307\u7684\u662f\u5305\u542b\u5404\u4e2a\u65b9\u9762\u7684\u957f\u7bc7\u6587\u7ae0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u7f16\u8f91\u6838\u5fc3\u5185\u5bb9\u5e76\u5728\u591a\u4e2a\u5e73\u53f0\u4f7f\u7528\uff0c\u8fd9\u6837\u4e00\u6765\u6210\u672c\u8f83\u4f4e\u3002\u5c06\u5176\u201c\u7ffb\u521b\u4e0e\u6da6\u8272\u201d\u6210\u53e6\u4e00\u79cd\u8868\u8fbe\u65b9\u5f0f\uff0c\u5e76\u5728\u66f4\u591a\u5e73\u53f0\u4e0a\u53d1\u5e03\u4e5f\u5f88\u5bb9\u6613\uff0c<\/span><span style=\"font-weight: 400;\">\u6211\u4eec\u5c31\u662f\u8fd9\u6837\u4e3a\u5ba2\u6237\u505a\u7684<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u6709\u5173\u7ffb\u521b\u4e0e\u6da6\u8272\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u535a\u5ba2\uff1a<\/span><a href=\"https:\/\/nanjingmarketinggroup.com\/blog\/how-to-create-multilingual-content-efficiently\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5982\u4f55\u9ad8\u6548\u521b\u5efa\u6838\u5fc3\u5185\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently.png\"><img decoding=\"async\" class=\"size-full wp-image-21243 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently.png\" alt=\"how to create multilingual content efficiently\" width=\"624\" height=\"1127\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently.png 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently-166x300.png 166w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently-567x1024.png 567w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently-221x400.png 221w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently-302x545.png 302w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently-138x250.png 138w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/how-to-create-multilingual-content-efficiently-498x900.png 498w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%AD%E6%96%87%E5%86%85%E5%AE%B9%E8%90%A5%E9%94%80%E6%88%90%E6%9E%9C%E5%88%86%E6%9E%90\"><\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">\u4e2d\u6587\u5185\u5bb9\u8425\u9500\u6210\u679c\u5206\u6790<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5728\u4e09\u4e2a\u4e0d\u540c\u7684\u5e73\u53f0\u53d1\u5e03\u5185\u5bb9\uff0c\u5206\u6790\u7ed3\u679c\u4f1a\u6709\u4e9b\u56f0\u96be\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76ee\u524d\u6211\u6b63\u5728\u4f7f\u7528\u7684\u4e09\u4e2a\u5e73\u53f0\uff08\u767e\u5ea6\u3001\u5fae\u4fe1\u3001\u77e5\u4e4e\uff09\uff0c\u4f1a\u8ba9\u5206\u6790\u8fc7\u7a0b\u53d8\u5f97\u7b80\u5355\u3002\u5728\u7279\u6b8a\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f1a\u6709\u591a\u8fbe20\u4e2a\u53d1\u5e03\u5e73\u53f0\u3002<\/span><\/p>\n<p><strong>\u90a3\u4e48\uff0c\u5230\u5e95\u8be5\u5982\u4f55\u8ffd\u8e2a\u7ed3\u679c\u5462\uff1f<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u9700\u8981\u8ffd\u8e2a\u7ed3\u679c\u7684\u4e0d\u662f\u4e00\u4e2a\u4eba\u3002\u5728\u6211\u4eec\u7684\u5de5\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u901a\u5e38\u4f1a\u6709\u4e00\u4e2a\u5168\u7403\u56e2\u961f\uff08\u6211\u4eec\u7684\u5ba2\u6237\uff09\u3001\u4e00\u4e2a\u521b\u610f\u56e2\u961f\u548c\u5ba2\u6237\u7ecf\u7406\u3002\u4ed6\u4eec\u5f80\u5f80\u4f1a\u4ece\u4e0d\u540c\u89d2\u5ea6\u4e86\u89e3\u5185\u5bb9\u8425\u9500\u7684\u8fdb\u5c55\u60c5\u51b5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u7136\uff0c\u6211\u4eec\u7684\u56e2\u961f\u6210\u5458\u4f1a\u6df1\u5165\u5230\u5404\u4e2a\u5e73\u53f0\uff0c\u6536\u96c6\u66f4\u8be6\u7ec6\u7684\u4fe1\u606f\u3002\u60f3\u8981\u83b7\u53d6\u5fae\u4fe1\u6570\u636e\uff0c\u53ea\u9700\u767b\u5f55\u5fae\u4fe1\u516c\u4f17\u53f7\u540e\u53f0\u5c31\u53ef\u4ee5\uff0c\u4f46\u662f\u6211\u53d1\u73b0\u4e0d\u540c\u7684\u56e2\u961f\u6210\u5458\u4f1a\u5728\u4e0d\u540c\u7684\u5730\u65b9\u67e5\u770b\u6570\u636e\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u89e3\u51b3\u6570\u636e\u4e0d\u5728\u540c\u4e00\u4e2a\u5730\u65b9\u7684\u95ee\u9898\uff0c\u6211\u4eec\u4f7f\u7528Google Looker\u521b\u5efa\u4e86\u4ea4\u4e92\u5f0f\u53ef\u89c6\u5316\u62a5\u544a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Looker\u62a5\u544a\u53ef\u4ee5\u628a\u6240\u6709\u5e73\u53f0\u7684\u6570\u636e\u6574\u5408\u5230\u4e00\u8d77\uff0c\u65b9\u4fbf\u56e2\u961f\u4e86\u89e3\u6574\u4f53\u7684\u9879\u76ee\u60c5\u51b5\u3002\u4e0e\u5ba2\u6237\u5f00\u4f1a\u65f6\uff0c\u56e2\u961f\u6210\u5458\u4f1a\u4f7f\u7528Google Looker\u62a5\u544a\uff0c\u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u63d0\u51fa\u65b0\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6211\u4eec\u8ba4\u4e3a\u4e00\u4e9b\u6709\u7528\u7684\u9875\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u6211\u4eec\u5e0c\u671b\u6709\u4e00\u4e2a\u53ef\u4ee5\u5c55\u73b0\u4ee5\u5f80\u53d1\u5e03\u5185\u5bb9\u4ee5\u53ca\u5728\u5404\u4e2a\u5e73\u53f0\u7684\u9605\u8bfb\u6570\u7684\u5217\u8868\u3002<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published.png\"><img decoding=\"async\" class=\"size-full wp-image-21245 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published.png\" alt=\"a list of the content we published\" width=\"624\" height=\"385\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published.png 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published-300x185.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published-400x247.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published-600x370.png 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published-354x218.png 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/a-list-of-the-content-we-published-500x308.png 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u968f\u7740\u65f6\u95f4\u7684\u63a8\u8fdb\uff0c\u4e5f\u53ef\u4ee5\u76d1\u63a7\u5404\u4e2a\u5e73\u53f0\u4e0a\u7684\u8be2\u5355\u6570\u3002<\/span><\/p>\n<p><em><span style=\"font-weight: 400; font-size: 12pt;\">\u6ce8\u610f\uff1a\u6211\u4eec\u4f7f\u7528\u865a\u62df\u6570\u636e\u5411\u60a8\u5c55\u793aGoogle Looker\u62a5\u544a\u7684\u6837\u5f0f\uff08\u5e76\u975e\u6765\u81ea\u5ba2\u6237\u7684\u201c\u771f\u5b9e\u201d\u6570\u636e\uff09\u3002<\/span><\/em><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms.png\"><img decoding=\"async\" class=\"size-full wp-image-21247 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms.png\" alt=\"the number of inquiries across various platforms\" width=\"624\" height=\"288\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms.png 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms-300x138.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms-400x185.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms-600x277.png 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms-354x163.png 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/the-number-of-inquiries-across-various-platforms-500x231.png 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u522b\u5fd8\u4e86SEO\u7ed3\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff1a\u6211\u4eec\u8981\u4e3b\u5bfc\u641c\u7d22\u7ed3\u679c\u9875\u9762\uff0c\u800c\u4e0d\u662f\u53ea\u5173\u6ce8\u7f51\u7ad9\u3002\u6240\u4ee5\u6211\u4eec\u4f7f\u7528SEO\u5de5\u5177Dragon Metrics\u6765\u8ffd\u8e2a\u6211\u4eec\u5728\u77e5\u4e4e\u4ee5\u53ca\u5176\u4ed6\u5e73\u53f0\u53d1\u5e03\u7684\u5185\u5bb9\u7684\u641c\u7d22\u7ed3\u679c\u3002\u6211\u4eec\u5728\u89c6\u9891<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=yeGA1A58rNs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">THE Baidu SEO Tool for Global Teams<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u8fdb\u4e00\u6b65\u4ecb\u7ecd\u4e86Dragon Metrics\u7684\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post.png\"><img decoding=\"async\" class=\"size-full wp-image-21249 aligncenter\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post.png\" alt=\"SEO results for the content we post\" width=\"624\" height=\"325\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post.png 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post-300x156.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post-400x208.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post-600x313.png 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post-354x184.png 354w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2023\/01\/SEO-results-for-the-content-we-post-500x260.png 500w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u4ece\u5fae\u4fe1\u3001\u77e5\u4e4e\u3001\u767e\u5ea6\u3001\u8c37\u6b4c\u5206\u6790\u7b49\u6536\u96c6\u6570\u636e\uff0c\u5e76\u628a\u6570\u636e\u6574\u5408\u5230\u4e00\u4e2a\u8868\u683c\u4e2d\uff0c\u8fd9\u6837\u66f4\u65b9\u4fbf\u5927\u5bb6\u67e5\u770b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8fd9\u79cd\u65b9\u5f0f\u6574\u5408\u6570\u636e\uff0c\u5f88\u5bb9\u6613\u770b\u51fa\u54ea\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u548c\u5e73\u53f0\u6548\u679c\u6700\u597d\uff0c\u4ece\u800c\u63d0\u51fa\u65b0\u7684\u60f3\u6cd5\u6216\u8c03\u6574\u6587\u7ae0\u7684\u5199\u4f5c\u65b9\u5411\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u67e5\u770b\u5b8c\u6574\u7684<\/span><a href=\"https:\/\/datastudio.google.com\/reporting\/dbc9cecb-f8a0-4d39-9a9e-d16c8307e465\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Looker\u62a5\u544a<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u6211\u4eec\u4f7f\u7528\u8fd9\u4e2a\u6a21\u677f\u4e3a\u5ba2\u6237\u521b\u5efa\u62a5\u544a\uff0c\u7136\u540e\u6839\u636e\u4ed6\u4eec\u7684\u5b9e\u9645\u60c5\u51b5\u8fdb\u884c\u8c03\u6574\uff0c\u5ba2\u6237\u53ef\u4ee5\u968f\u65f6\u590d\u5236\u8fd9\u4e2a\u62a5\u544a\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%81%94%E7%B3%BB%E6%88%91%E4%BB%AC\"><\/span><span style=\"text-decoration: underline;\">\u8054\u7cfb\u6211\u4eec<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c31\u5148\u8bb2\u5230\u8fd9\u91cc\u5427\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5e0c\u671b\u6211\u5df2\u7ecf\u5145\u5206\u89e3\u91ca\u4e86\u5c06\u8fd9\u4e9b\u770b\u4f3c\u72ec\u7acb\u7684\u5143\u7d20\u7ec4\u5408\u5728\u4e00\u8d77\u7684\u65b9\u6cd5\u2014\u2014\u6211\u4eec\u79f0\u4e4b\u4e3a\u5185\u5bb9\u8425\u9500\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u6db5\u76d6\u4e86\u4e0d\u540c\u7684\u4e3b\u9898\uff0c\u6bcf\u4e2a\u4e3b\u9898\u672c\u8eab\u4e5f\u662f\u4e00\u4e2a\u5f88\u5927\u7684\u9886\u57df\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u6b22\u8fce\u67e5\u9605\u6211\u4eec\u7684<\/span><a href=\"https:\/\/nanjingmarketinggroup.com\/blog\/china-digital-marketing-101\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">China Digital Marketing 101<\/span><\/a><span style=\"font-weight: 400;\">\u9875\u9762\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6709\u4efb\u4f55\u53cd\u9988\u6216\u7591\u95ee\uff0c\u6b22\u8fce\u968f\u65f6\u7ed9\u6211\u4eec\u53d1\u9001\u79c1\u4fe1\u6216\u8bc4\u8bba\u7559\u8a00\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u6211\u6bcf\u5468\u90fd\u4f1a\u4e0e\u8425\u9500\u4eba\u5458\u3001\u7ba1\u7406\u4eba\u5458\u548c\u4f01\u4e1a\u4e3b\u4ea4\u8c08\u3002 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