{"id":39871,"date":"2026-01-20T15:20:37","date_gmt":"2026-01-20T07:20:37","guid":{"rendered":"https:\/\/nanjingmarketinggroup.com\/?p=39871"},"modified":"2026-04-01T11:45:23","modified_gmt":"2026-04-01T03:45:23","slug":"%e7%9f%a5%e4%b9%8e%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f","status":"publish","type":"post","link":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/%e7%9f%a5%e4%b9%8e%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f","title":{"rendered":"2026 \u77e5\u4e4e\u7528\u6237\u753b\u50cf"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E7%9F%A5%E4%B9%8E%E6%98%AF%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E5%B9%B3%E5%8F%B0%EF%BC%9F\"><\/span>\u4e00\u3001\u77e5\u4e4e\u662f\u4ec0\u4e48\u6837\u7684\u5e73\u53f0\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u4e2d\u56fd\u7684\u5185\u5bb9\u5e73\u53f0\u4e2d\uff0c\u50cf\u77e5\u4e4e\u8fd9\u6837\u4ee5\u6587\u5b57\u5185\u5bb9\u4e3a\u6838\u5fc3\u7684\u77e5\u8bc6\u578b\u793e\u533a\u5e76\u4e0d\u591a\u89c1\uff0c\u5b83\u5728\u5f62\u6001\u4e0a\u4e0e\u6d77\u5916\u7684 Quora \u8f83\u4e3a\u76f8\u4f3c\uff0c\u90fd\u662f\u9f13\u52b1\u7528\u6237\u901a\u8fc7\u63d0\u95ee\u548c\u56de\u7b54\u8fdb\u884c\u601d\u8003\u3001\u5b66\u4e60\u548c\u7ecf\u9a8c\u5206\u4eab\u7684\u5e73\u53f0\u3002\u6765\u81ea\u5404\u884c\u5404\u4e1a\u7684\u7528\u6237\u5728\u8fd9\u91cc\u4ea4\u6d41\u81ea\u5df1\u7684\u4e13\u4e1a\u89c1\u89e3\u3001\u751f\u6d3b\u7ecf\u5386\u548c\u4e2a\u4eba\u601d\u8003\uff0c\u4ece\u822a\u5929\u6280\u672f\u3001\u54f2\u5b66\u7b49\u76f8\u5bf9\u4e13\u4e1a\u7684\u8bdd\u9898\uff0c\u5230\u88c5\u4fee\u907f\u5751\u6307\u5357\u3001\u804c\u573a\u9009\u62e9\u5efa\u8bae\u7b49\u8d34\u8fd1\u65e5\u5e38\u7684\u7ecf\u9a8c\u5185\u5bb9\uff0c\u90fd\u53ef\u4ee5\u5728\u77e5\u4e4e\u4e0a\u627e\u5230\u5927\u91cf\u7684\u9ad8\u8d28\u91cf\u8ba8\u8bba\u3002\u540c\u65f6\uff0c\u5728\u793e\u4f1a\u70ed\u70b9\u548c\u516c\u5171\u4e8b\u4ef6\u53d1\u751f\u65f6\uff0c\u77e5\u4e4e\u4e5f\u5e38\u5e38\u6210\u4e3a\u7528\u6237\u8fdb\u884c\u89c2\u70b9\u4ea4\u6d41\u548c\u7406\u6027\u8ba8\u8bba\u7684\u573a\u6240\uff0c\u627f\u8f7d\u7740\u4e00\u5b9a\u7684\u516c\u5171\u8206\u8bba\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u4f46\u5728\u77ed\u89c6\u9891\u548c\u788e\u7247\u5316\u4fe1\u606f\u65e5\u76ca\u5360\u636e\u4e3b\u6d41\u7684\u5f53\u4e0b\uff0c\u77e5\u4e4e\u7684\u5185\u5bb9\u98ce\u683c\u663e\u5f97\u4e0d\u592a\u201c\u5403\u9999\u201d\uff0c\u6839\u636e\u6781\u5149\u6708\u72d0\u53d1\u5e03\u7684\u6570\u636e\uff0c\u4ece 2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u5230 2025 \u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0c\u77e5\u4e4e\u7684\u8425\u6536\u8868\u73b0\u53ca\u7ebf\u4e0a\u6d3b\u8dc3\u6307\u6570\u6574\u4f53\u5448\u73b0\u51fa\u4e0b\u964d\u8d8b\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"619\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-1024x619.png\" alt=\"\" class=\"wp-image-39884\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-1024x619.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-300x181.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-400x242.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-650x393.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-900x545.png 900w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-345x209.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21-500x302.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-21.png 1316w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u77e5\u4e4e\u5df2\u7ecf\u5931\u53bb\u4e86\u5176\u5e73\u53f0\u4ef7\u503c\uff0c\u968f\u7740\u5185\u5bb9\u4f7f\u7528\u65b9\u5f0f\u7684\u53d8\u5316\uff0c\u77e5\u4e4e\u7684\u5185\u5bb9\u6b63\u5728\u66f4\u591a\u7684\u88ab\u6536\u5f55\u4e8e\u641c\u7d22\u5f15\u64ce\u4e2d\uff0c\u63a5\u4e0b\u6765\uff0c\u672c\u6587\u5c06\u805a\u7126\u77e5\u4e4e\u7684\u6838\u5fc3\u7528\u6237\u7279\u5f81\u4e0e\u4f7f\u7528\u573a\u666f\uff0c\u5bf9\u77e5\u4e4e\u7684\u7528\u6237\u753b\u50cf\u8fdb\u884c\u7b80\u8981\u5206\u6790\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B3%E9%94%AE%E8%A6%81%E7%82%B9\"><\/span>\u5173\u952e\u8981\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u77e5\u4e4e\u5728 2024 \u5e74\u7684\u5e73\u5747\u6708\u6d3b\u8dc3\u7528\u6237\u6570\uff08MAU\uff09\u7ea6\u4e3a 8,300 \u4e07\uff0c\u540c\u6bd4\u4e0b\u964d 21.2%\u3002<\/li>\n\n\n\n<li>\u77e5\u4e4e\u662f\u4e2d\u56fd\u5c11\u6570\u4ecd\u4ee5\u6587\u5b57\u5185\u5bb9\u4e3a\u6838\u5fc3\u7684\u77e5\u8bc6\u578b\u793e\u533a\uff0c\u5f3a\u8c03\u7406\u6027\u8ba8\u8bba\u3001\u7ecf\u9a8c\u5206\u4eab\u548c\u5bf9\u590d\u6742\u95ee\u9898\u7684\u7cfb\u7edf\u6027\u89e3\u91ca\u3002<br><\/li>\n\n\n\n<li>\u77e5\u4e4e\u7684\u7528\u6237\u4ecd\u7136\u4ee5 30 \u5c81\u4ee5\u4e0b\u4eba\u7fa4\u4e3a\u4e3b\uff0c\u4f46\u8fd9\u4e00\u7fa4\u4f53\u7684\u5360\u6bd4\u6b63\u5728\u6301\u7eed\u7f29\u51cf\uff0c\u7528\u6237\u7ed3\u6784\u9010\u6b65\u8d8b\u4e8e\u6210\u719f\u3002<br><\/li>\n\n\n\n<li>\u5728\u77ed\u89c6\u9891\u548c\u788e\u7247\u5316\u5185\u5bb9\u6210\u4e3a\u4e3b\u6d41\u7684\u80cc\u666f\u4e0b\uff0c\u77e5\u4e4e\u6574\u4f53\u8fdb\u5165\u4e0b\u884c\u9636\u6bb5\uff0c\u6708\u6d3b\u4e0e\u5546\u4e1a\u8868\u73b0\u5747\u5448\u4e0b\u964d\u8d8b\u52bf\u3002<br><\/li>\n\n\n\n<li>\u5c3d\u7ba1\u5e73\u53f0\u589e\u957f\u653e\u7f13\uff0c\u77e5\u4e4e\u5728\u641c\u7d22\u5f15\u64ce\u6536\u5f55\u3001\u7535\u8111\u4f7f\u7528\u573a\u666f\u548c\u957f\u671f\u4fe1\u606f\u4ef7\u503c\u65b9\u9762\u4ecd\u5177\u5907\u660e\u663e\u4f18\u52bf\uff0c\u4f9d\u7136\u662f\u5177\u6709\u6218\u7565\u4ef7\u503c\u7684\u5185\u5bb9\u5e73\u53f0\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E7%9F%A5%E4%B9%8E%E7%9A%84%E6%A0%B8%E5%BF%83%E7%94%A8%E6%88%B7%E6%98%AF%E8%B0%81%EF%BC%9F\"><\/span>\u4e8c\u3001\u77e5\u4e4e\u7684\u6838\u5fc3\u7528\u6237\u662f\u8c01\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201c\u8c22\u9080\uff0c\u521a\u4e0b\u98de\u673a\u3002\u201d<\/p>\n\n\n\n<p>\u201c\u5229\u76ca\u76f8\u5173\uff0c\u5708\u5b50\u592a\u5c0f\uff0c\u533f\uff08\u533f\u540d\uff09\u4e86\u3002\u201d<\/p>\n\n\n\n<p>\u2026\u2026<br>\u5982\u679c\u4f60\u7ecf\u5e38\u5237\u77e5\u4e4e\uff0c\u5c31\u4f1a\u53d1\u73b0\u6709\u4e9b\u56de\u7b54\u7528\u6237\u603b\u559c\u6b22\u4ee5\u8fd9\u6837\u7684\u5f62\u5f0f\u6765\u5f00\u5934\uff0c\u4f3c\u4e4e\u662f\u4e3a\u4e86\u5f70\u663e\u81ea\u5df1\u7684\u7cbe\u82f1\u8eab\u4efd\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u5927\u5bb6\u90fd\u8c03\u4f83\u77e5\u4e4e\u4e0a\u7684\u7528\u6237\u4eba\u5747 985\uff0c\u5e74\u85aa\u4e00\u767e\u4e07\u3002\u4e8b\u5b9e\u771f\u7684\u5982\u6b64\u5417\uff1f\u4e0b\u9762\u6211\u4eec\u901a\u8fc7\u6570\u636e\u6765\u770b\u4e0b\u77e5\u4e4e\u7684\u7528\u6237\u753b\u50cf\uff1a<\/p>\n\n\n\n<p><a href=\"https:\/\/baijiahao.baidu.com\/s?id=1828097275682199987&amp;wfr=spider&amp;for=pc\">2024 \u5e74\u77e5\u4e4e\u7684\u8d22\u52a1\u62a5\u544a<\/a>\u62ab\u9732\uff0c\u77e5\u4e4e 2024 \u5e74\u5e73\u5747\u6708\u6d3b\u8dc3\u7528\u6237\u4e3a 8300 \u4e07\uff0c\u540c\u6bd4\u4e0b\u964d 21.2%\uff1b\u4e0b\u56fe\u5c55\u793a\u7684\u662f\u77e5\u4e4e 2019-2024 \u5e74\u7684\u6708\u6d3b\u7528\u6237\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"751\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-1024x751.png\" alt=\"\" class=\"wp-image-39886\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-1024x751.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-300x220.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-1500x1101.png 1500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-400x294.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-650x477.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-743x545.png 743w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-341x250.png 341w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22-500x367.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-22.png 1548w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%A7%E5%88%AB%E5%88%86%E5%B8%83\"><\/span>\u6027\u522b\u5206\u5e03<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6839\u636e\u77e5\u4e4e <a href=\"https:\/\/baijiahao.baidu.com\/s?id=1841609976589649183&amp;wfr=spider&amp;for=pc\">2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8d22\u62a5<\/a>\u663e\u793a\uff0c\u5973\u6027\u7528\u6237\u5360\u6d3b\u8dc3\u7528\u6237\u603b\u6570\u7684 59.3%\uff0c\u7537\u6027\u5360\u6bd4 40.7%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B9%B4%E9%BE%84%E5%88%86%E5%B8%83\"><\/span>\u5e74\u9f84\u5206\u5e03<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ece\u5e74\u9f84\u7ed3\u6784\u6765\u770b\uff0c\u77e5\u4e4e\u4ecd\u7136\u4ee5\u5e74\u8f7b\u7528\u6237\u4e3a\u4e3b\uff0c\u4f46\u8fd9\u4e00\u7fa4\u4f53\u7684\u5360\u6bd4\u6b63\u5728\u7f29\u51cf\u3002<\/p>\n\n\n\n<p>\u6839\u636e <a href=\"https:\/\/zhuanlan.zhihu.com\/p\/566305986\">2021 \u5e74\u77e5\u4e4e\u548c\u56fd\u76db\u8bc1\u5238\u7814\u7a76\u6240\u63d0\u4f9b\u7684\u7684\u6570\u636e<\/a>\uff0c30 \u5c81\u4ee5\u4e0b\u7684\u7528\u6237\u5360\u636e\u4e86 90%\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u5b66\u751f\u7fa4\u4f53\u4e0e\u521d\u5165\u804c\u573a\u9636\u6bb5\uff0c\u5176\u4e2d 20-25 \u5c81\u7528\u6237\u5360\u636e\u4e86 53%\u3002\u800c\u6839\u636e\u77e5\u4e4e\u8d22\u62a5 2025 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u6570\u636e\u663e\u793a\uff0c\u5e74\u9f84\u5728 30 \u5c81\u4ee5\u4e0b\u7684\u6d3b\u8dc3\u7528\u6237\u5df2\u7ecf\u4e0b\u964d\u5230\u4e86 74.1% \u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-1024x584.png\" alt=\"\" class=\"wp-image-39876\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-1024x584.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-300x171.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-400x228.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-650x371.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-900x513.png 900w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-345x197.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19-500x285.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-19.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AD%A6%E5%8E%86%E5%88%86%E5%B8%83\"><\/span>\u5b66\u5386\u5206\u5e03<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5173\u4e8e\u77e5\u4e4e\u7528\u6237\u7684\u5b66\u5386\u60c5\u51b5\uff0c<a href=\"https:\/\/mp.weixin.qq.com\/s\/FTBncwOchdBD9Xfhm9j0iQ\">\u827e\u745e\u54a8\u8be2\u5728 2024 \u5e74\u62bd\u53d6\u4e86 1500 \u4f4d\u77e5\u4e4e\u7528\u6237\u505a\u6837\u672c\u8fdb\u884c\u4e86\u5206\u6790<\/a>\uff0c\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u77e5\u4e4e\u6574\u4f53\u7684\u7528\u6237\u5b66\u5386\u8f83\u9ad8\uff1a\u672c\u79d1\u53ca\u4ee5\u4e0a\u7684\u7528\u6237\u5360 71.5%\uff0c\u5176\u4e2d\u7855\u58eb\u53ca\u4ee5\u4e0a\u7684\u7528\u6237\u5360\u6bd4 7.6%\u3002\u9ad8\u4e2d\u53ca\u4ee5\u4e0b\u5b66\u5386\u7684\u7528\u6237\u4ec5\u5360 7.8%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"936\" height=\"346\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18.png\" alt=\"\" class=\"wp-image-39872\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18.png 936w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18-300x111.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18-400x148.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18-650x240.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18-900x333.png 900w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18-345x128.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-18-500x185.png 500w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%B0%E5%9F%9F%E5%88%86%E5%B8%83\"><\/span>\u5730\u57df\u5206\u5e03<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-1024x660.png\" alt=\"\" class=\"wp-image-39880\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-1024x660.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-300x193.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-400x258.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-650x419.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-845x545.png 845w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-345x222.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20-500x322.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2026\/01\/image-20.png 1452w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u6839\u636e<a href=\"https:\/\/appcdn.jingsocial.com\/upload\/material\/1658752692\/2022%E4%B8%8A%E5%8D%8A%E5%B9%B4%E7%A7%BB%E5%8A%A8%E5%B9%BF%E5%91%8A%E6%B5%81%E9%87%8F%E7%99%BD%E7%9A%AE%E4%B9%A6-%E4%B8%8B%E9%9B%86.pdf\">Appgrowing<\/a>\u63d0\u4f9b\u7684 22 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