{"id":9058,"date":"2021-12-22T00:00:35","date_gmt":"2021-12-21T16:00:35","guid":{"rendered":"http:\/\/zhihuadvertising.com\/?p=9058"},"modified":"2023-06-06T16:40:09","modified_gmt":"2023-06-06T08:40:09","slug":"is-2022-a-good-time-to-promote-an-online-training-business-in-china","status":"publish","type":"post","link":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/is-2022-a-good-time-to-promote-an-online-training-business-in-china","title":{"rendered":"\u6d77\u5916\u4f01\u4e1a2022\u5e74\u5728\u4e2d\u56fd\u63a8\u5e7f\u5728\u7ebf\u57f9\u8bad\u670d\u52a1\u7684\u65f6\u673a\u5408\u9002\u5417\uff1f"},"content":{"rendered":"<p>\u5feb\u52302022\u5e74\u4e86\uff0c\u4e2d\u56fd\u7684\u6559\u80b2\u884c\u4e1a\u7ecf\u5386\u4e86\u5f88\u591a\u963b\u788d\u3002 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class=\"ez-toc-section\" id=\"%E7%8E%B0%E5%9C%A8%E6%98%AF%E5%9C%A8%E4%B8%AD%E5%9B%BD%E6%8E%A8%E5%B9%BF%E5%9C%A8%E7%BA%BF%E5%9F%B9%E8%AE%AD%E4%B8%9A%E5%8A%A1%E7%9A%84%E5%A5%BD%E6%97%B6%E6%9C%BA%E5%90%97%EF%BC%9F\"><\/span><strong>\u73b0\u5728\u662f\u5728\u4e2d\u56fd\u63a8\u5e7f\u5728\u7ebf\u57f9\u8bad\u4e1a\u52a1\u7684\u597d\u65f6\u673a\u5417\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>\u5982\u679c\u60a8\u7684\u57f9\u8bad\u5e76\u4e0d\u9488\u5bf9K-12\u7684\u5b66\u751f\uff0c\u5f53\u524d\u7684\u89c4\u5b9a\u4e0d\u4f1a\u5bf9\u60a8\u6709\u4efb\u4f55\u7684\u5f71\u54cd\u3002<\/strong><\/p>\n<p>\u60a8\u53ef\u4ee5\u6309\u4e4b\u524d\u7684\u65b9\u5f0f\u8fdb\u884c\u673a\u6784\u8fd0\u8425\uff0c\u800c\u4e14\u603b\u4f53\u5c06\u5448\u79ef\u6781\u4e0a\u5347\u7684\u8d8b\u52bf\u3002 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class=\"ez-toc-section\" id=\"%E9%82%A3%E4%B9%88%EF%BC%8C%E5%A6%82%E4%BD%95%E6%A0%B9%E6%8D%AE%E4%BB%A5%E4%B8%8A%E6%83%85%E5%86%B5%E6%88%90%E5%8A%9F%E8%BF%9B%E5%85%A5%E4%B8%AD%E5%9B%BD%E5%9C%A8%E7%BA%BF%E5%9F%B9%E8%AE%AD%E5%B8%82%E5%9C%BA%E5%91%A2%EF%BC%9F\"><\/span><strong>\u90a3\u4e48\uff0c\u5982\u4f55\u6839\u636e\u4ee5\u4e0a\u60c5\u51b5\u6210\u529f\u8fdb\u5165\u4e2d\u56fd\u5728\u7ebf\u57f9\u8bad\u5e02\u573a\u5462\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u4e09\u70b9\u5165\u624b\uff1a<\/p>\n<ol>\n<li><strong>\u60a8\u9700\u8981\u4e0e\u6f5c\u5728\u7684\u5b66\u751f\u5efa\u7acb\u4fe1\u4efb\u3002<\/strong>\u4e07\u4e8b\u5f00\u5934\u96be\uff0c\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u4e8e\u4e00\u5bb6\u4ece\u6765\u6ca1\u6709\u542c\u8bf4\u8fc7\u7684\u673a\u6784\u53ef\u80fd\u4f1a\u4fdd\u6301\u89c2\u671b\uff0c\u5e76\u5bf9\u5176\u6240\u63d0\u4f9b\u7684\u6559\u80b2\u8d28\u91cf\u6301\u6000\u7591\u6001\u5ea6\u3002<\/li>\n<li><strong>\u5bf9\u4e8e\u8425\u9500\u6e20\u9053\u800c\u8a00\uff0c\u60a8\u5e94\u8be5\u4f7f\u7528\u5e7f\u544a\uff08\u4f8b\u5982\u767e\u5ea6\u7ade\u4ef7\u5e7f\u544a\uff09\u3001\u4f01\u4e1a\u5b98\u7f51\u548c\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u8425\u9500\uff08\u4f8b\u5982\u5fae\u4fe1\uff09\u3002<\/strong><\/li>\n<li><strong>\u505a\u597d\u9884\u7b97\u6295\u5165\u3002<\/strong>\u4fdd\u5b88\u4f30\u8ba1\u5728\u4e2d\u56fd\u6b63\u5e38\u8fd0\u8425\u5c06\u82b1\u8d3910-50K\u7f8e\u5143\u3002\u4e0d\u8fc7\uff0c\u6709\u4e00\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u964d\u4f4e\u524d\u671f\u6210\u672c\uff08\u66f4\u591a\u5185\u5bb9\u89c1\u4e0b\u6587\uff09\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>\u5efa\u7acb\u4e2d\u6587\u5b98\u7f51\u00a0\u00a0<\/strong><\/p>\n<p>\u60f3\u8981\u8ba9\u4e2d\u56fd\u4eba\u62a5\u540d\u53c2\u52a0\u60a8\u7684\u8bfe\u7a0b\/\u9879\u76ee\/\u4e00\u5bf9\u4e00\u8bfe\u7a0b\u6216\u662f\u4efb\u4f55\u4f60\u63d0\u4f9b\u7684\u5b66\u4e60\u670d\u52a1\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u4f7f\u7528\u4e2d\u6587\u5185\u5bb9\u3002\u60a8\u5176\u5b9e\u5e76\u4e0d\u9700\u8981\u5c06\u539f\u6709\u7f51\u7ad9\u6574\u4f53\u7ffb\u8bd1\u6210\u4e2d\u6587\uff0c\u53ef\u4ee5\u9009\u62e9\u7f51\u7ad9\u7684\u4e3b\u8981\u9875\u9762\u8fdb\u884c\u4e2d\u6587\u672c\u5730\u5316\uff0c\u4f46\u662f\u5b98\u7f51\u91cc\u7684\u5185\u5bb9\u8d8a\u4e30\u5bcc\uff0c\u5c31\u8d8a\u80fd\u589e\u52a0\u6f5c\u5728\u5b66\u751f\u548c\u5bb6\u957f\u7684\u4fe1\u4efb\u611f\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u4e00\u8981\u6c42\u6839\u636e\u60a8\u7684\u76ee\u6807\u7528\u6237\u800c\u6709\u6240\u4e0d\u540c\u3002\u5728\u8054\u7cfbNMG\u7684\u57f9\u8bad\u4f01\u4e1a\u4e2d\uff0c\u4ed6\u4eec\u63d0\u4f9b\u7684\u6700\u5e38\u89c1\u7684\u670d\u52a1\u662f\u82f1\u8bed\u57f9\u8bad\u3002\u76ee\u6807\u751f\u6e90\u6709\u8db3\u591f\u7684\u82f1\u8bed\u7ecf\u9a8c\u6765\u9605\u8bfb\u82f1\u8bed\u754c\u9762\u3002\u7136\u800c\uff0c\u5f53\u4ed6\u4eec\u7b2c\u4e00\u6b21\u63a5\u89e6\u5230\u60a8\u7684\u54c1\u724c\u65f6\uff0c\u5982\u679c\u60f3\u8981\u771f\u6b63\u6fc0\u52b1\u4ed6\u4eec\u8fdb\u5165\u4e0b\u4e00\u4e2a\u9636\u6bb5\u3002\u6211\u4eec\u5efa\u8bae\u81f3\u5c11\u4f7f\u7528\u4e2d\u6587\u4ecb\u7ecd\u60a8\u63d0\u4f9b\u7684\u8bfe\u7a0b\uff0c\u5e76\u5411\u4ed6\u4eec\u5c55\u793a\u8bfe\u7a0b\u7684\u4e3b\u8981\u4f18\u52bf\u3002<\/p>\n<p><img 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decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/4_7-350x322-1.png\" alt=\"\u6d77\u5916\u4f01\u4e1a2022 \u5e74\u5728\u4e2d\u56fd\u63a8\u5e7f\u5728\u7ebf\u57f9\u8bad\u670d\u52a1\u7684\u65f6\u673a\u5408\u9002\u5417\" width=\"350\" height=\"322\" \/><\/p>\n<p>\u636e\u6211\u4eec\u7684\u7ecf\u9a8c\u6765\u770b\uff0c<strong>\u8868\u73b0\u7b2c\u4e8c\u597d\u7684\u5e7f\u544a\u5e73\u53f0\u662f\u5fae\u535a<\/strong>\u3002\u5fae\u535a\u7684\u5e7f\u544a\u7cfb\u7edf\u80fd\u591f\u589e\u52a0\u535a\u6587\u7684\u66dd\u5149\u91cf\u3001\u5438\u5f15\u6d3b\u52a8\u53c2\u4e0e\u8005\u6216\u83b7\u5f97\u7c89\u4e1d\u5173\u6ce8\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/5_7-260x312-1.png\" alt=\"\u6d77\u5916\u4f01\u4e1a2022 \u5e74\u5728\u4e2d\u56fd\u63a8\u5e7f\u5728\u7ebf\u57f9\u8bad\u670d\u52a1\u7684\u65f6\u673a\u5408\u9002\u5417\" width=\"260\" height=\"312\" 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decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/6_6-150x324-1.png\" alt=\"\u6d77\u5916\u4f01\u4e1a2022 \u5e74\u5728\u4e2d\u56fd\u63a8\u5e7f\u5728\u7ebf\u57f9\u8bad\u670d\u52a1\u7684\u65f6\u673a\u5408\u9002\u5417\" width=\"150\" height=\"324\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6253\u9020\u81ea\u5df1\u7684KOL<\/strong><\/p>\n<p>\u6700\u540e\u4e00\u4e2a\u60f3\u6cd5\u53ef\u80fd\u66f4\u96be\u5b9e\u73b0\uff0c\u4f46\u5982\u679c\u6211\u662f\u4e00\u5bb6\u57f9\u8bad\u516c\u53f8\u7684\u8001\u677f\u5e76\u60f3\u5728\u4e2d\u56fd\u63a8\u5e7f\u5b83\uff0c\u6211\u4f1a\u8fd9\u6837\u505a\uff1a\u628a\u516c\u53f8\u91cc\u7684\u67d0\u4e2a\u4eba\u53d8\u6210\u6709\u5f71\u54cd\u529b\u7684\u4eba\u2014\u2014\u6700\u597d\u662f\u6211\u3002\u6211\u4f1a\u5728\u5fae\u4fe1\u3001\u6296\u97f3\u3001\u5fae\u535a\u6216\u5176\u4ed6\u5e73\u53f0\u4e0a\u5f00\u59cb\u521b\u4f5c\u5185\u5bb9\uff0c\u7136\u540e\u8fdb\u884c\u5e73\u53f0\u7684\u5185\u5bb9\u5206\u53d1\uff0c\u540c\u65f6\u6839\u636e\u53cd\u9988\u6539\u53d8\u4e3b\u9898\u548c\u98ce\u683c\uff0c\u5e76\u6269\u5927\u6211\u7684\u7c89\u4e1d\u7fa4\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u516c\u53f8\u6709\u4e00\u4f4d\u80fd\u80dc\u4efb\u6b64\u9879\u4efb\u52a1\u7684\u8001\u5e08\uff0c\u4ed6\u53ef\u80fd\u4f1a\u6210\u4e3a\u60a8\u8425\u9500\u63a8\u5e7f\u4e2d\u7684\u5b9d\u8d35\u8d44\u4ea7\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/7_6-150x324-1.png\" alt=\"\u6d77\u5916\u4f01\u4e1a2022 \u5e74\u5728\u4e2d\u56fd\u63a8\u5e7f\u5728\u7ebf\u57f9\u8bad\u670d\u52a1\u7684\u65f6\u673a\u5408\u9002\u5417\" width=\"150\" height=\"324\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8B%87%E4%BA%8E%E5%B0%9D%E8%AF%95\"><\/span><strong>\u52c7\u4e8e\u5c1d\u8bd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u73b0\u5728\u60a8\u77e5\u9053\u5982\u4f55\u8fdb\u5165\u4e2d\u56fd\u5728\u7ebf\u57f9\u8bad\u5e02\u573a\u4e86\u3002\u4e0d\u8981\u5bb3\u6015\uff0c\u5148\u8bd5\u4e00\u8bd5\u3002\u4e2d\u56fd\u5e02\u573a\u4f3c\u4e4e\u662f\u4e00\u4e2a\u4ee4\u4eba\u751f\u754f\u7684\u5730\u65b9\uff0c\u4f46\u5373\u4f7f\u5bf9\u4e8e\u6709\u7ecf\u9a8c\u7684\u4eba\u6765\u8bf4\uff0c\u6210\u529f\u4e5f\u5e76\u4e0d\u603b\u662f\u6709\u4fdd\u8bc1\u7684\u3002 \u7136\u800c\uff0c\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u771f\u6b63\u6210\u529f\u7684\u516c\u53f8\u4e00\u5b9a\u662f\u90a3\u4e9b\u52c7\u4e8e\u5c1d\u8bd5\u7684\u516c\u53f8\u3002\u4ee5\u4e0a\u4fe1\u606f\u5e94\u8be5\u80fd\u5e2e\u52a9\u60a8\u5feb\u901f\u6253\u5f00\u5c40\u9762\uff0c\u4ece\u800c\u83b7\u5f97\u63d0\u9ad8\u6210\u529f\u51e0\u7387\u3002<\/p>\n<p>\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u7684<em><strong><a href=\"https:\/\/www.nanjingmarketinggroup.com\/blog\/china-digital-marketing-101\" target=\"_blank\" rel=\"noopener noreferrer\">\u6570\u5b57\u8425\u9500 101 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