{"id":9072,"date":"2021-08-18T00:00:02","date_gmt":"2021-08-17T16:00:02","guid":{"rendered":"http:\/\/zhihuadvertising.com\/?p=9072"},"modified":"2023-06-06T16:32:19","modified_gmt":"2023-06-06T08:32:19","slug":"localization-of-brand-name-slogan","status":"publish","type":"post","link":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/localization-of-brand-name-slogan","title":{"rendered":"\u6f2b\u8c08\u54c1\u724c\u540d\u548cSLOGAN\u7684\u672c\u5730\u5316"},"content":{"rendered":"<p>\u4fd7\u8bdd\u8bf4\u201c\u4eba\u9760\u8863\u88c5\u9a6c\u9760\u978d\u201d\uff0c\u54c1\u724c\u540d\u4e4b\u4e8e\u4f01\u4e1a\uff0c\u4ea6\u5982\u662f\u3002\u54c1\u724c\u540d\u4e0d\u4ec5\u4f53\u73b0\u4e86\u4f01\u4e1a\u7684\u6587\u5316\u3001\u4ea7\u54c1\u7684\u5b9a\u4f4d\uff0c\u8fd8\u662f\u51b3\u5b9a\u4ea7\u54c1\u80fd\u5426\u5feb\u901f\u88ab\u6d88\u8d39\u8005\u6240\u63a5\u53d7\u7684\u91cd\u8981\u56e0\u7d20\u3002\u5f53\u88ab\u5b57\u6570\u9650\u5236\u7684\u54c1\u724c\u540d\uff0c\u65e0\u6cd5\u5c06\u6240\u6709\u4f01\u4e1a\u60f3\u8981\u4f20\u9012\u7684\u4fe1\u606f\u6db5\u76d6\u5728\u5185\u65f6\uff0cSLOGAN\u548cLOGO\u7684\u5b58\u5728\u610f\u4e49\u5c31\u663e\u73b0\u51fa\u6765\u4e86\u3002<\/p>\n<p><em>\u7f8e\u56fd\u5b66\u8005\u51ef\u6587\u00b7\u83b1\u6069\u00b7\u51ef\u52d2\uff08Kevin Lane Keller\uff09\u572890\u5e74\u4ee3\u63d0\u51fa\u54c1\u724c\u7684\u8981\u7d20\uff0c\u5176\u4e2d\u5305\u62ec\u54c1\u724c\u540d\u3001\u53e3\u53f7\uff08SLOGAN\uff09\u3001\u6807\u5fd7\uff08LOGO\uff09\u3001\u5305\u88c5\u548c\u7279\u5f81\u7b49\uff0c\u662f\u901a\u8fc7\u6709\u610f\u8bc6\u5730\u9009\u62e9\uff0c\u4ee5\u8fbe\u5230\u5bcc\u6709\u610f\u4e49\uff0c\u6613\u4e8e\u8bb0\u5fc6\uff0c\u53ef\u5ef6\u4f38\uff0c\u6709\u9002\u5e94\u529b\u548c\u53ef\u4fdd\u62a4\u6027\u7684\u76ee\u7684\u3002<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u54c1\u724c\u540d\u00a0Brand Name<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u54c1\u724c\u547d\u540d\u662f\u521b\u5efa\u54c1\u724c\u7684\u7b2c\u4e00\u6b65\u3002\u4e00\u4e2a\u597d\u7684\u54c1\u724c\u540d\u8981\u65b0\u9896\u4e14\u6613\u4e8e\u8bb0\u5fc6\uff0c\u8fd9\u6837\u624d\u80fd\u6613\u4e8e\u4f20\u64ad\uff0c\u53e6\u5916\uff0c\u4e00\u4e2a\u597d\u7684\u54c1\u724c\u540d\u672c\u8eab\u4f1a\u8574\u542b\u7740\u5f3a\u5927\u7684\u8d2d\u4e70\u9a71\u52a8\u529b\u3002<\/p>\n<p>\u5728\u8fd9\u91cc\uff0c\u4e0d\u5f97\u4e0d\u63d0\u7684\u662f\u201c\u53ef\u53e3\u53ef\u4e50\u201d\u8fd9\u4e2a\u4f18\u79c0\u6848\u4f8b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/coca-600x416-1.jpg\" alt=\"coca\" width=\"600\" height=\"416\" \/><\/p>\n<p>1927\u5e74Coca-Cola\u521a\u8fdb\u4e2d\u56fd\u65f6\uff0c\u5b83\u7684\u4e2d\u6587\u8bd1\u540d\u662f\u201c\u874c\u874c\u5543\u8721\u201d\uff0c\u8fd9\u4e2a\u53e4\u602a\u7684\u540d\u5b57\u548c\u5728\u5f53\u65f6\u6765\u8bf4\u996e\u6599\u72ec\u7279\u7684\u53e3\u5473\uff0c\u4ea7\u54c1\u9500\u91cf\u81ea\u7136\u5f88\u5dee\u3002\u4e4b\u540e\uff0c\u8fd9\u5bb6\u516c\u53f8\u767b\u62a5\u60ac\u8d4f\uff0c\u5f81\u6c42\u4e00\u4e2a\u5408\u9002\u7684\u4e2d\u6587\u8bd1\u540d\uff0c\u6700\u7ec8\u5982\u613f\u4ee5\u507f\u5730\u83b7\u5f97\u4e86\u8fc4\u4eca\u4e3a\u6b62\u5e7f\u544a\u754c\u516c\u8ba4\u7ffb\u8bd1\u5f97\u6700\u597d\u7684\u54c1\u724c\u540d\u2014\u2014\u53ef\u53e3\u53ef\u4e50\u3002<\/p>\n<p>\u76f8\u8f83\u4e8e\u7b2c\u4e00\u4e2a\u8bd1\u540d\uff0c\u201c\u53ef\u53e3\u53ef\u4e50\u201d\u4e0d\u4ec5\u53d1\u97f3\u66f4\u8d34\u8fd1\u82f1\u6587\u540d\uff0c\u8fd8\u800c\u4e14\u4f53\u73b0\u4e86\u54c1\u724c\u6838\u5fc3\u6982\u5ff5\u201c\u7f8e\u5473\u4e0e\u5feb\u4e50\u201d\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u7b80\u5355\u660e\u4e86\uff0c\u6717\u6717\u4e0a\u53e3\uff0c\u6613\u4e8e\u4f20\u8bf5\u3002\u4e8e\u662f\uff0c\u8fd9\u6837\u4e00\u4e2a\u201c\u4fe1\u8fbe\u96c5\u201d\u7684\u54c1\u724c\u540d\u5e2e\u52a9\u53ef\u53e3\u53ef\u4e50\u6210\u529f\u6253\u5165\u4e86\u4e2d\u56fd\u5e02\u573a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0\u5e7f\u544a\u53e3\u53f7\u00a0\u00a0Advertising Slogan<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e0e\u67d0\u4e9b\u54c1\u724c\u5341\u4f59\u5e74\u4e0d\u53d8\u7684SLOGAN\u76f8\u8f83\u800c\u8a00\uff0c\u53ef\u53e3\u53ef\u4e50\u4ece1886\u5e74\u7684\u201cDrink Coca-Cola\u201d\u52302016\u5e74\u6cbf\u7528\u81f3\u4eca\u7684\u201cTaste the feeling\u201d\uff0c\u767e\u5e74\u95f448\u6761SLOGAN\u8f6e\u756a\u8fdb\u5165\u5927\u4f17\u89c6\u91ce\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/cola-600x387-1.png\" alt=\"cola\" width=\"600\" height=\"387\" \/><\/p>\n<p class=\"rtecenter\">\u4ee5\u4e0a\u56fe\u7247\u6765\u81ea\u7f51\u7edc<\/p>\n<p>\u65e0\u8bba\u662f\u7b80\u5355\u7684\u547c\u5401\u5c1d\u8bd5\u53e3\u53f7\u201cDrink Coca-Cola\u201d\uff0c\u717d\u52a8\u6027\u7684\u6570\u5b57\u523a\u6fc0\u53e3\u53f7\uff081917\u5e74\u201c\u6bcf\u65e5\u6709\u4e09\u767e\u4e07\u74f6\u53ef\u53e3\u53ef\u4e50\u552e\u51fa\u201d\uff09\uff0c\u6697\u793a\u8054\u60f3\u7c7b\u7684\u201c\u6e34\u65f6\u6700\u4f73\u4f34\u4fa3\uff08The Best Friend Thirst Ever Had\uff0c1938\u5e74\uff09\u201d\u3002\u8fd8\u662f1979\u5e74\u5c06\u54c1\u724c\u4e0e\u201c\u5feb\u4e50\u201d\u7ed1\u5b9a\u5728\u4e86\u4e00\u8d77\u201c\u53ef\u53e3\u53ef\u4e50\u6dfb\u6b22\u7b11\uff08Have a coke and a smile\uff09\u201d\u3002<\/p>\n<p>\u53ef\u53e3\u53ef\u4e50\u7684SLOGAN\u53d8\u8fc1\u53f2\u5c31\u662f\u4e00\u573a\u5927\u578b\u7684\u8425\u9500\u7b56\u7565\u8c03\u6574\u53f2\uff0c\u4e5f\u662f\u793e\u4f1a\u6d88\u8d39\u89c2\u7684\u53d8\u5316\u53f2\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u5e7f\u544a\u53e3\u53f7\u662f\u4e00\u79cd\u8f83\u957f\u65f6\u671f\u5185\u53cd\u590d\u4f7f\u7528\u7684\u7279\u5b9a\u7684\u5546\u4e1a\u7528\u8bed\u3002\u5b83\u7684\u4f5c\u7528\u5c31\u662f\u4ee5\u6700\u7b80\u77ed\u7684\u6587\u5b57\u628a\u4f01\u4e1a\u6216\u5546\u54c1\u7684\u7279\u6027\u53ca\u4f18\u70b9\u8868\u8fbe\u51fa\u6765,\u7ed9\u4eba\u6d53\u7f29\u7684\u5e7f\u544a\u4fe1\u606f\u3002<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>\u90a3\u4e48\uff0c<strong>\u54c1\u724c\u540d\u548cSLOGAN\u7684\u672c\u5730\u5316\u9700\u8981\u9075\u5faa\u4ec0\u4e48\u5462<\/strong>\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u672c\u5730\u5316\u7684\u4f5c\u7528\u65e0\u975e\u662f\u8ba9\u76ee\u6807\u5ba2\u6237\u7fa4\u5bf9\u54c1\u724c\u6216\u4ea7\u54c1\u6709\u66f4\u76f4\u89c2\u7684\u611f\u53d7\uff0c\u76f8\u8f83\u4e8e\u5916\u6587\u800c\u8a00\uff0c\u4e2d\u6587\u7684\u63a5\u53d7\u5ea6\u66f4\u9ad8\uff0c\u4ece\u800c\u66f4\u5bb9\u6613\u5524\u8d77\u53d7\u4f17\u7684\u5171\u9e23\uff0c\u6d88\u5f2d\u6587\u5316\u9519\u4f4d\u7684\u9e3f\u6c9f\u3002\u5bf9\u4e8e\u5c06\u8981\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\u7684\u54c1\u724c\u800c\u8a00\uff0c\u505a\u597d\u672c\u5730\u5316\uff0c\u66f4\u662f\u5bf9\u4e2d\u56fd\u5e02\u573a\u548c\u6587\u5316\u7684\u5c0a\u91cd\u3002<\/p>\n<p>\u6211\u56fd\u6e05\u672b\u65b0\u5174\u542f\u8499\u601d\u60f3\u5bb6\u4e25\u590d\u5728\u300a\u5929\u6f14\u8bba\u300b\u4e2d\u7684\u201c\u8bd1\u4f8b\u8a00\u201d\u8bb2\u5230\uff1a\u201c\u8bd1\u4e8b\u4e09\u96be\uff1a\u4fe1\u3001\u8fbe\u3001\u96c5\u3002\u6c42\u5176\u4fe1\uff0c\u5df2\u5927\u96be\u77e3\uff01\u987e\u4fe1\u77e3\uff0c\u4e0d\u8fbe\uff0c\u867d\u8bd1\uff0c\u72b9\u4e0d\u8bd1\u4e5f\uff0c\u5219\u8fbe\u5c1a\u7109\u3002\u201d<\/p>\n<p>\u4fe1\u5373\u5fe0\u5b9e\u539f\u6587\uff1b\u8fbe\u662f\u884c\u6587\u81ea\u7136\u901a\u987a\uff1b\u96c5\u5219\u662f\u6307\u8bd1\u6587\u65f6\u9009\u7528\u7684\u8bcd\u8bed\u8981\u5f97\u4f53\uff0c\u7b80\u660e\u4f18\u96c5\u3002\u201c\u4fe1\u3001\u8fbe\u3001\u96c5\u201d\u4f5c\u4e3a\u4e2d\u6587\u7ffb\u8bd1\u7684\u51c6\u5219\u6df1\u53d7\u5927\u5bb6\u7684\u8ba4\u53ef\u3002<\/p>\n<p>\u54c1\u724c\u540d\u548cSLOGAN\u7684\u672c\u5730\u5316\u662f\u4e00\u79cd\u7279\u6b8a\u7684\u7ffb\u8bd1\u7c7b\u578b\uff0c\u56e0\u6b64\u7528\u4e00\u822c\u7684\u7ffb\u8bd1\u6807\u51c6\u6765\u8861\u91cf\u6b64\u7c7b\u7ffb\u8bd1\uff0c\u6709\u9002\u7528\u6027\uff0c\u4e5f\u6709\u5c40\u9650\u6027\u3002\u54c1\u724c\u540d\u548cSLOGAN\u7684\u672c\u5730\u5316\u4e0d\u4ec5\u6d89\u53ca\u7ffb\u8bd1\u5b66\uff0c\u8fd8\u53d7\u8de8\u6587\u5316\u4f20\u64ad\u5b66\u7684\u5f71\u54cd\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u54c1\u724c\u540d\u672c\u5730\u5316\u4e00\u822c\u5206\u4e3a\uff1a\u97f3\u8bd1\u3001\u610f\u8bd1\u3001\u97f3\u610f\u7ed3\u5408\u548c\u81ea\u7531\u7ffb\u8bd1\u3002<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>1.\u97f3\u8bd1<\/p>\n<p>\u987e\u540d\u601d\u4e49\u5c31\u662f\u8ddf\u539f\u5916\u6587\u540d\u79f0\u8bfb\u97f3\u76f8\u8fd1\u7684\u53d6\u540d\u65b9\u5f0f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/bazaart-600x443-1.png\" alt=\"bazaart\" width=\"600\" height=\"443\" \/><\/p>\n<p>\u6bd4\u5982\u6211\u4eec\u7ed9\u56fe\u7247\u7f16\u8f91\u548c\u8bbe\u8ba1\u5de5\u5177BAZAART[b\u0259\u02c8z\u0251\u02d0(r)t]\uff0c\u53d6\u540d\u4e3a\u767e\u8272\u7279\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/vita.png\" alt=\"vita\" width=\"476\" height=\"251\" \/><\/p>\n<p>\u5b66\u751f\u516c\u5bd3\u54c1\u724cVITA STUDENT\uff0c\u53d6\u540d\u4e3a\u7ef4\u5854\u5b66\u820d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>2.\u610f\u8bd1<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/recovery_factors-600x290-1.png\" alt=\"recovery factors\" width=\"600\" height=\"290\" \/><\/p>\n<p>\u6211\u4eec\u5c06\u8425\u517b\u8865\u5145\u5242Recovery Factors\u7684\u4e2d\u6587\u54c1\u724c\u540d\uff0c\u8bd1\u4e3a\u4e86\u590d\u5584\u5143\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>3.\u97f3\u610f\u7ed3\u5408<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/shangxuan-600x374-1.png\" alt=\"shangxuan\" width=\"600\" height=\"374\" \/><\/p>\n<p>Select Property Group\u8bd1\u4e3a\u5c1a\u9009\u5730\u4ea7\u96c6\u56e2\uff0cSelect\u662f\u9009\u62e9\u7684\u610f\u601d\uff0c\u201c\u5c1a\u201d\u4e0eSelect\u7684\u524d\u7f00\u97f3\u76f8\u8fd1\uff0c\u6709\u201c\u5c0a\u5d07\u201d\u7684\u610f\u601d\uff0c\u201c\u5c1a\u9009\u201d\u65e2\u5168\u4e86\u97f3\uff0c\u53c8\u5168\u4e86\u610f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>4.\u81ea\u7531\u7ffb\u8bd1<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/elsd-600x443-1.png\" alt=\"elsd\" width=\"600\" height=\"443\" 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Belong.\u201d \u6709\u5bb6\uff0c\u6709\u7231\uff0c\u6709\u7ef4\u5854\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/07\/vita_student-600x274-1.png\" alt=\"vita student\" width=\"600\" height=\"274\" \/><\/p>\n<p>4.\u9610\u91ca\u4ea7\u54c1\u7279\u70b9\uff0c\u6fc0\u53d1\u8d2d\u4e70\u5174\u8da3\u3002<\/p>\n<p>\u6bd4\u5982\u77e5\u540d\u73e0\u5b9d\u54c1\u724cDe Beers\u7684\u201cA Diamond Is Forever\u201d 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