{"id":9091,"date":"2021-01-20T00:00:02","date_gmt":"2021-01-19T16:00:02","guid":{"rendered":"http:\/\/zhihuadvertising.com\/?p=9091"},"modified":"2026-04-01T13:20:48","modified_gmt":"2026-04-01T05:20:48","slug":"baidu-ppc-best-practices-2021","status":"publish","type":"post","link":"https:\/\/nanjingmarketinggroup.com\/cn\/blog\/baidu-ppc-best-practices-2021","title":{"rendered":"\u767e\u5ea6\u7ade\u4ef7\u5feb\u901f\u4e0a\u624b\u6307\u5357\uff082021\u5e74\uff09"},"content":{"rendered":"<p style=\"font-weight: 300;\">SEO\u662f\u4e2a\u6280\u672f\u6d3b\uff0c\u800c\u4e14\u6295\u5165\u5468\u671f\u76f8\u5bf9\u5f88\u957f\u3002\u5bf9\u4e8e\u9700\u8981\u77ed\u671f\u89c1\u6548\u4e14\u9884\u7b97\u5145\u8db3\u7684\u9879\u76ee\u6765\u8bf4\uff0c\u53ef\u4ee5\u5c3d\u60c5\u9009\u62e9PPC\u5e7f\u544a\u7684\u5f62\u5f0f\u505a\u5f15\u6d41\u3002<\/p>\n<p style=\"font-weight: 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id=\"%E9%80%9A%E8%BF%87%E4%BC%98%E6%83%A0%E8%BF%94%E5%88%A9%E6%B4%BB%E5%8A%A8%E6%8F%90%E5%8D%87%E7%82%B9%E5%87%BB%E7%8E%87\"><\/span>\u901a\u8fc7\u4f18\u60e0\u8fd4\u5229\u6d3b\u52a8\u63d0\u5347\u70b9\u51fb\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-weight: 300;\">\u4f18\u60e0\u8fd9\u4e24\u4e2a\u5b57\u773c\u5929\u751f\u5e26\u6709\u201c\u9b54\u529b\u201d\uff0c\u8db3\u4ee5\u8ba9\u542c\u8005\u95fb\u4e4b\u9f13\u821e\u3002\u65e0\u8bba\u4f60\u7684\u4e1a\u52a1\u662fB2B\u6216\u666e\u901a\u7535\u5546\uff0c\u5728\u4f60\u7684\u5e7f\u544a\u521b\u610f\u4e2d\u52a0\u5165\u8fd9\u6837\u7684\u4fe1\u606f\u662f\u5f88\u6709\u5fc5\u8981\u7684\u3002\u4e8b\u5b9e\u4e5f\u8bc1\u660e\uff0c\u8fd9\u4e00\u7c7b\u7b56\u7565\u5728\u63d0\u9ad8\u70b9\u51fb\u7387\u65b9\u9762\u7279\u522b\u6709\u6548\u3002<\/p>\n<p style=\"font-weight: 300;\">\u8003\u8651\u5230\u5f53\u4ee3\u7684\u6d88\u8d39\u8005\u6709\u7740\u975e\u5e38\u591a\u7684\u9009\u62e9\u4f59\u5730\uff0c\u5145\u6ee1\u521b\u610f\u7684\u6587\u6848\u4e5f\u4e0d\u53ef\u6216\u7f3a\uff0c\u5426\u5219\u96be\u4ee5\u535a\u5f97\u4ed6\u4eec\u7684\u5173\u6ce8\uff0c\u540c\u65f6\u786e\u4fdd\u4f60\u7684\u6587\u6848\u80fd\u591f\u51c6\u786e\u5730\u5411\u6d88\u8d39\u8005\u4f20\u9012\u4e86\u4f60\u7684\u4f18\u60e0\u4fe1\u606f\u3002<\/p>\n<p style=\"font-weight: 300;\">\u5728\u6d3b\u52a8\u521d\u671f\uff0c\u4f60\u53ef\u4ee5\u5728\u5e7f\u544a\u8bed\u4e2d\u5d4c\u5165\u4ee5\u4e0b\u7c7b\u4f3c\u7684\u4fe1\u606f\uff1a<\/p>\n<ul style=\"font-weight: 300;\">\n<li aria-level=\"1\">\u514d\u8d39\u9001\u8d27\u4e0a\u95e8\uff1b<\/li>\n<li aria-level=\"1\">\u4e70\u4e00\u8d60\u4e00 \uff1b<\/li>\n<li aria-level=\"1\">8\u6298\u6362\u65b0\uff1b<\/li>\n<li aria-level=\"1\">\u957f\u671f\u514d\u8d39\u652f\u6301\uff1b<\/li>\n<\/ul>\n<p style=\"font-weight: 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id=\"%E5%AE%9E%E6%96%BD%E5%88%86%E7%B1%BB%E6%8A%95%E6%94%BE%E4%B8%8E%E9%A2%84%E7%AE%97%E5%88%86%E9%85%8D\"><\/span>\u5b9e\u65bd\u5206\u7c7b\u6295\u653e\u4e0e\u9884\u7b97\u5206\u914d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-weight: 300;\">\u6839\u636e\u53d7\u4f17\u7684\u610f\u613f\u548c\u9700\u6c42\u5b9a\u5236\u4f60\u7684\u5e7f\u544a\u6295\u653e\u7b56\u7565\u662f\u51b3\u5b9a\u80fd\u5426\u53d6\u5f97\u7406\u60f3\u56de\u62a5\u7684\u57fa\u77f3\u3002\u4f46\u9274\u4e8e\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u751f\u547d\u65c5\u7a0b\u548c\u4e16\u754c\u5176\u4ed6\u5730\u533a\u90fd\u4e0d\u592a\u4e00\u6837\uff0c\u5177\u4f53\u8be5\u5982\u4f55\u64cd\u4f5c\u5462\uff1f<\/p>\n<p style=\"font-weight: 300;\">\u4e2d\u56fd\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u540c\u6837\u662f\u6d88\u8d39\u8005\uff0c\u6765\u81ea\u5317\u4e0a\u5e7f\u6df1\u8fd9\u6837\u7684\u8d85\u7ea7\u57ce\u5e02\u4e0e\u5c45\u4f4f\u5728\u4e61\u95f4\u5c0f\u9547\u4e4b\u95f4\u7684\u533a\u522b\u53ef\u8c13\u5927\u76f8\u8ff3\u5ead\u3002\u5982\u679c\u8fd9\u662f\u4f60\u7b2c\u4e00\u6b21\u8fdb\u884c\u767e\u5ea6\u7ade\u4ef7\u5e7f\u544a\u6295\u653e\uff0c\u6211\u4eec\u5efa\u8bae\u6839\u636e\u4f60\u7684\u76ee\u6807\u6d88\u8d39\u4eba\u7fa4\u5b9e\u65bd\u5206\u5c42\u7b56\u7565\u3002<\/p>\n<p style=\"font-weight: 300;\">\u4f8b\u5982\uff0c\u6295\u653e\u4e00\u7ebf\u57ce\u5e02\u7684\u5355\u6b21\u70b9\u51fb\u6210\u672c\uff08Cost Per Click, CPC\uff09\u4f1a\u666e\u904d\u8f83\u9ad8\uff0c\u4f46\u5f80\u5f80\u8f6c\u5316\u7387\u4f1a\u66f4\u597d\uff0c\u56e0\u4e3a\u8fd9\u91cc\u7684\u76ee\u6807\u53d7\u4f17\u76f8\u5bf9\u6765\u8bf4\u66f4\u52a0\u5bcc\u4f59\uff0c\u66f4\u5bb9\u6613\u63a5\u53d7\u65b0\u9c9c\u4e8b\u7269\uff1b\u800c\u5728\u5c0f\u57ce\u5e02\u4e2d\u5219\u5f88\u96be\u6536\u5230\u7c7b\u4f3c\u7684\u6548\u679c\u3002\u5982\u679c\u6211\u4eec\u5728\u9884\u7b97\u6709\u9650\u7684\u60c5\u51b5\u4e0b\u5f00\u59cb\u6295\u653e\uff0c\u5927\u4e2d\u578b\u57ce\u5e02\u5c06\u662f\u66f4\u4e3a\u7406\u60f3\u7684\u6295\u653e\u5730\u57df\u3002<\/p>\n<p style=\"font-weight: 300;\">\u800c\u9664\u4e86\u5173\u952e\u8bcd\u5b9a\u5411\u5916\uff0c\u767e\u5ea6\u7ade\u4ef7\u8fd8\u6709\u53e6\u4e00\u79cd\u6295\u653e\u5f62\u5f0f\uff1a\u884c\u4e1a\u5b9a\u6295\u3002\u4ece\u6211\u4eec\u7684\u7ecf\u9a8c\u6765\u770b\uff0c\u884c\u4e1a\u5b9a\u6295\u5728\u4e00\u4e9b\u573a\u666f\u4e0b\u4e5f\u662f\u4e00\u79cd\u9887\u4e3a\u6709\u6548\u7684\u7b56\u7565\u3002<\/p>\n<p style=\"font-weight: 300;\">\u4e00\u822c\u9002\u5408\u8fdb\u884c\u884c\u4e1a\u5b9a\u6295\u7684\u7f51\u5740\u4e3a\uff1a<\/p>\n<ul style=\"font-weight: 300;\">\n<li aria-level=\"1\">\u7ade\u54c1\u7684\u5b98\u7f51\u3001\u6295\u653e\u7f51\u7ad9\uff1b<\/li>\n<li aria-level=\"1\">\u884c\u4e1a\u5185\u7684\u4e13\u4e1a\u5e73\u53f0\u7f51\u7ad9\uff1b<\/li>\n<li aria-level=\"1\">\u884c\u4e1a\u5185\u7684\u76f8\u5173\u7f51\u7ad9\uff1b<\/li>\n<li aria-level=\"1\">\u5176\u4ed6\u7279\u70b9\u7c7b\u578b\u7684\u7f51\u7ad9\u7b49\u3002<\/li>\n<\/ul>\n<p style=\"font-weight: 300;\">\u4e0d\u8fc7\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u884c\u4e1a\u5b9a\u6295\u662f\u9488\u5bf9\u7f51\u5740\u5b9a\u5411\uff0c\u56e0\u6b64\u9700\u8981\u9884\u5148\u8bbe\u7f6e\u597d\u76f8\u5e94\u7684\u5426\u5b9a\u5339\u914d\u5173\u952e\u8bcd\uff0c\u6392\u9664\u65e0\u6548\u6d41\u91cf\uff0c\u4ece\u800c\u964d\u4f4e\u6709\u6548\u8f6c\u5316\u7684\u6210\u672c\u3002<\/p>\n<p style=\"font-weight: 300;\">\u767e\u5ea6\u884c\u4e1a\u5b9a\u6295\u7ade\u4ef7\u586b\u5199\u89c4\u8303\u5982\u4e0b\uff1a<\/p>\n<ul style=\"font-weight: 300;\">\n<li aria-level=\"1\">\u586b\u5199\u7684\u4e3b\u57df\u7f51\u5740\u6216\u76ee\u5f55\u4e0d\u8d85\u8fc7\u5341\u7ea7\u3002<\/li>\n<\/ul>\n<p style=\"font-weight: 300;\">\u4e3b\u57df\u793a\u4f8b\uff1a<em><strong><a href=\"http:\/\/www.example.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.example.com<\/a><\/strong><\/em>\uff1b<\/p>\n<p style=\"font-weight: 300;\">\u4e09\u7ea7\u76ee\u5f55\u793a\u4f8b\uff1a<em><strong><a href=\"http:\/\/www.example.com\/123\/123\/123\" target=\"_blank\" rel=\"noopener noreferrer\">www.example.com\/123\/123\/123<\/a><\/strong><\/em>\uff1b<\/p>\n<ul style=\"font-weight: 300;\">\n<li aria-level=\"1\">\u7f51\u5740\u9700\u8981\u53bb\u9664\u95ee\u53f7\u540e\u7684\u53c2\u6570\u3002<\/li>\n<\/ul>\n<p style=\"font-weight: 300;\">\u539f\u7f51\u5740\u793a\u4f8b\uff1a<em><strong><a href=\"http:\/\/www.abc.com\/xx?1aa=xx\" target=\"_blank\" rel=\"noopener noreferrer\">www.abc.com\/xx?1aa=xx<\/a><\/strong><\/em>\uff1b<\/p>\n<p style=\"font-weight: 300;\">\u63d0\u4ea4\u7f51\u5740\u793a\u4f8b\uff1a<a href=\"http:\/\/www.abc.com\/xx\" target=\"_blank\" rel=\"noopener noreferrer\">www.abc.com\/xx<\/a>\uff1b<\/p>\n<ul style=\"font-weight: 300;\">\n<li aria-level=\"1\">\u652f\u6301\u63d0\u4ea4\u767e\u5ea6\u4e8c\u7ea7\u53ca\u66f4\u7ec6\u7ef4\u5ea6\u7f51\u5740\u3002<\/li>\n<\/ul>\n<p style=\"font-weight: 300;\">\u793a\u4f8b\uff1a<em><strong><a href=\"http:\/\/www.baidu.com\/zhidao\/xx\" target=\"_blank\" rel=\"noopener noreferrer\">www.baidu.com\/zhidao\/xx<\/a><\/strong><\/em>\uff1b<\/p>\n<h2 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E8%A6%81%E7%BF%BB%E8%AF%91%EF%BC%8C%E8%A6%81%E6%9C%AC%E5%9C%B0%E5%8C%96\"><\/span>\u4e0d\u8981\u7ffb\u8bd1\uff0c\u8981\u672c\u5730\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"font-weight: 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