{"id":39679,"date":"2025-12-31T11:43:19","date_gmt":"2025-12-31T03:43:19","guid":{"rendered":"https:\/\/nanjingmarketinggroup.com\/?page_id=39679"},"modified":"2026-04-08T09:23:17","modified_gmt":"2026-04-08T01:23:17","slug":"servicio-de-produccion-de-video-para-wechat","status":"publish","type":"page","link":"https:\/\/nanjingmarketinggroup.com\/es\/soluciones\/servicio-de-marketing-en-wechat\/servicio-de-produccion-de-video-para-wechat","title":{"rendered":"Servicio de Producci\u00f3n de Video en WeChat"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom color_primary with_img\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"1600\" data-img-height=\"628\" style=\"background-image: url(https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2022\/04\/Clients.jpg);\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(32,31,57,0.80)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Servicio de Producci\u00f3n de Video para WeChat<\/span><\/h1>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0d15be52 height_custom color_alternate\" id=\"team\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_9714452d\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Para las organizaciones occidentales que buscan llegar a una audiencia m\u00e1s amplia en WeChat, los videos son una excelente opci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WeChat cuenta con una secci\u00f3n dedicada a videos cortos en formato vertical llamada Channels, donde el contenido tiene el potencial de difundirse de forma viral.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_custom\" id=\"clients\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"624\" height=\"452\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Douyin-Age-Distribution.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Douyin-Age-Distribution.png 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Douyin-Age-Distribution-300x217.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Douyin-Age-Distribution-400x290.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Douyin-Age-Distribution-345x250.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Douyin-Age-Distribution-500x362.png 500w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_242268fa\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Similar-a-DouyinTikTok\"><\/span><span style=\"font-weight: 400;\">Similar a Douyin\/TikTok<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WeChat Channels es una secci\u00f3n dentro de WeChat similar a Douyin, pero ofrece algunas ventajas \u00fanicas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mientras que la base de usuarios de Douyin es mayoritariamente joven, WeChat cuenta con una proporci\u00f3n m\u00e1s alta de usuarios de mayor edad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los videos en WeChat no solo se difunden de forma viral, sino tambi\u00e9n a trav\u00e9s de las redes de contactos entre amigos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por estas dos razones, WeChat es una excelente plataforma para publicar contenido relacionado con negocios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre la demograf\u00eda de WeChat <a href=\"https:\/\/nanjingmarketinggroup.com\/es\/blog\/demografia-de-usuarios-de-wechat-2025\">aqu\u00ed<\/a>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0d15be52 height_custom color_alternate\" id=\"team\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Sabemos-como-crear-videos-que-generan-interaccion\"><\/span><span style=\"font-weight: 400;\">Sabemos c\u00f3mo crear videos que generan interacci\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hemos creado m\u00e1s de 500 videos cortos en chino e ingl\u00e9s para nuestras propias cuentas. Esto nos ha permitido perfeccionar la forma de desarrollar el gancho y el guion adecuados, as\u00ed como editar el contenido para lograr el mayor impacto posible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este video de nuestro fundador, en el que comparte consejos sobre el idioma ingl\u00e9s, obtuvo los siguientes resultados:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualizaciones: 161.000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cMe gusta\u201d: 3.020<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recomendaciones: 1.293<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-1024x1024.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-300x300.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-150x150.png 150w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-400x400.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-500x500.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-545x545.png 545w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post-250x250.png 250w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Taitenengshuo-WeChat-Channels-post.png 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0f7f0f64 height_custom color_alternate\" id=\"team\"><div class=\"l-section-overlay\" style=\"background:#ffffff\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-slider style_none fit_scaledown nav_none count_1\"><div class=\"w-slider-h\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"1024\" href=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Saint-Mary-WeChat-Channel-posts-1024x1024.png\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Saint-Mary-WeChat-Channel-posts-1024x1024.png\" width=\"1024\" height=\"1024\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:1024}'><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Envianos-tus-materiales-de-origen-y-%E2%80%9Ctranscrearemos%E2%80%9D-los-videos-para-WeChat\"><\/span><span style=\"font-weight: 400;\">Env\u00edanos tus materiales de origen y \u201ctranscrearemos\u201d los videos para WeChat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No nos limitamos a traducir o doblar tu contenido. Lo transcreamos espec\u00edficamente para el mercado chino y, en particular, para los usuarios de WeChat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El proceso es sencillo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Te ayudamos a planificar un calendario de contenidos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fa nos proporcionas los materiales originales de video.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nosotros nos encargamos de reeditar el contenido, a\u00f1adir subt\u00edtulos, m\u00fasica de fondo, locutores reales o generados por IA, o incluso crear un video completamente nuevo con un estilo diferente.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este video para Saint Mary\u2019s School utiliz\u00f3 material original de Instagram y fue adaptado por nuestro equipo para el mercado chino. Forma parte de una campa\u00f1a que ha generado solicitudes e inscripciones de manera constante durante varios a\u00f1os.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0d15be52 height_custom\" id=\"clients\"><div class=\"l-section-overlay\" style=\"background:#f5f5f5\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Publica-videos-cortos-en-multiples-plataformas\"><\/span><span style=\"font-weight: 400;\">Publica videos cortos en m\u00faltiples plataformas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Un mismo video corto puede publicarse en distintas plataformas, ya que el formato es pr\u00e1cticamente id\u00e9ntico en cada una de ellas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando publicamos videos cortos en WeChat, tambi\u00e9n recomendamos distribuirlos en Douyin, <a href=\"https:\/\/nanjingmarketinggroup.com\/es\/servicio-de-marketing-en-rednote-xiaohongshu\">RedNote<\/a> y <a href=\"https:\/\/nanjingmarketinggroup.com\/es\/servicio-de-marketing-en-bilibili\">Bilibili<\/a> para maximizar el alcance.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"624\" height=\"452\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Illustration-Phone-Videos.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Illustration-Phone-Videos.png 624w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Illustration-Phone-Videos-300x217.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Illustration-Phone-Videos-400x290.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Illustration-Phone-Videos-345x250.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Illustration-Phone-Videos-500x362.png 500w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_custom\" id=\"clients\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-1024x683.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-300x200.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-1500x1000.png 1500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-400x267.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-650x433.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-818x545.png 818w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-345x230.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow-500x333.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/10\/Google-Looker-China-Marketing-Data-Flow.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><span class=\"ez-toc-section\" id=\"Accede-a-analitica-e-informes-claros\"><\/span><span style=\"font-weight: 400;\">Accede a anal\u00edtica e informes claros<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Obt\u00e9n reportes visuales con datos de WeChat, de tu sitio web y de otras plataformas, todo en un solo lugar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n tendr\u00e1s acceso a la plataforma de anal\u00edtica interna de WeChat, adem\u00e1s de an\u00e1lisis y recomendaciones por parte de tu account manager biling\u00fce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obt\u00e9n m\u00e1s informaci\u00f3n <a href=\"https:\/\/nanjingmarketinggroup.com\/es\/soluciones\/servicio-analitica-de-marketing-en-china\">aqu\u00ed<\/a>.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_custom\"><div class=\"l-section-overlay\" style=\"background:#f5f5f5\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_f25b5667\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Preguntas-Frecuentes\"><\/span>Preguntas Frecuentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"e740\"><button class=\"w-tabs-section-header\" aria-controls=\"content-e740\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">\u00bfQu\u00e9 tipos de videos funcionan mejor en WeChat Channels?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-e740\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Los videos cortos, aut\u00e9nticos e informativos suelen ofrecer el mejor rendimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No es necesario contar con una producci\u00f3n de alto nivel solo por hacerlo. Sin embargo, puede resultar valiosa si ayuda a los usuarios a comprender mejor el mensaje, por ejemplo, mediante un recorrido por un campus educativo o un video explicativo que muestre c\u00f3mo funciona tu tecnolog\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los clips entretenidos pueden generar muchos \u201cme gusta\u201d, pero no siempre resultan eficaces para atraer leads. Por ejemplo, tenemos un video con un solo \u201cme gusta\u201d que gener\u00f3 m\u00e1s de 100.000 USD en negocios y otro con m\u00e1s de un mill\u00f3n de \u201cme gusta\u201d que no gener\u00f3 ning\u00fan ingreso.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"i83f\"><button class=\"w-tabs-section-header\" aria-controls=\"content-i83f\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">\u00bfC\u00f3mo se comparan los resultados del video marketing en WeChat con otros m\u00e9todos de marketing en China?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i83f\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Los videos en WeChat (a trav\u00e9s de WeChat Channels) son muy eficaces para generar reconocimiento de marca entre nuevas audiencias. Esto contrasta con los art\u00edculos de WeChat, que suelen tener una tasa de visualizaci\u00f3n muy alta entre los seguidores actuales, pero presentan mayores dificultades para llegar a nuevos usuarios.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"i963\"><button class=\"w-tabs-section-header\" aria-controls=\"content-i963\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">\u00bfCu\u00e1nto deber\u00eda durar un video en WeChat?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i963\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Los videos suelen tener una duraci\u00f3n de 30 a 120 segundos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n es posible publicar videos mucho m\u00e1s largos, pero no es lo que los usuarios esperan habitualmente en WeChat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recomendamos elegir un tema espec\u00edfico y abordarlo de forma directa y concisa. Si se pierde tiempo en introducciones elaboradas o se intenta abordar varios temas en paralelo, es muy probable que los espectadores sigan desplaz\u00e1ndose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo m\u00e1s importante es captar la atenci\u00f3n del usuario en los primeros dos segundos y mantener su inter\u00e9s sin aburrirlo.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ga47\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ga47\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">\u00bfPodemos reutilizar contenido de Instagram, TikTok o YouTube Shorts en WeChat Channels?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ga47\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Por lo general, adaptamos el contenido espec\u00edficamente para el mercado chino, aunque podemos utilizar videos cortos en espa\u00f1ol como material de origen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En algunos casos, tambi\u00e9n puede ser adecuado a\u00f1adir subt\u00edtulos a los videos y publicarlos, pero esto debe evaluarse caso por caso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nunca republicamos los videos originales sin traducci\u00f3n ni subt\u00edtulos.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"pb2e\"><button class=\"w-tabs-section-header\" aria-controls=\"content-pb2e\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">\u00bfNecesitamos una cuenta oficial de WeChat verificada para publicar en WeChat Channels?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-pb2e\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">No es obligatorio, pero s\u00ed lo recomendamos. Una cuenta oficial de WeChat verificada aporta mayor confianza a la marca y permite la integraci\u00f3n entre tus videos, art\u00edculos y el chat de atenci\u00f3n al cliente. Podemos ayudarte a configurarla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para la administraci\u00f3n de la cuenta, es necesario vincular una cuenta personal de WeChat con verificaci\u00f3n de identidad. Esta cuenta puede pertenecer a alguien de tu equipo o a un miembro de nuestro equipo.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_a19a7953 height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h2 class=\"block-title\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Contactanos-para-una-consulta-gratuita\"><\/span><span style=\"font-weight: 400;\">Cont\u00e1ctanos para una consulta gratuita<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_2245be70 has_text_color\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Identificaremos los posibles obst\u00e1culos que puedan estar limitando tu expansi\u00f3n en China y te recomendaremos el mejor plan de acci\u00f3n seg\u00fan tus necesidades.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Si consideras que somos el socio adecuado, recibir\u00e1s una propuesta en el plazo de una semana.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/nanjingmarketinggroup.com\/es\/contactanos\"><span class=\"w-btn-label\">Solicitar Consulta Gratuita<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Servicio de Producci\u00f3n de Video para WeChat Para las organizaciones occidentales que buscan llegar a una audiencia m\u00e1s amplia en WeChat, los videos son una excelente opci\u00f3n. WeChat cuenta con una secci\u00f3n dedicada a videos cortos en formato vertical llamada Channels, donde el contenido tiene el potencial de difundirse de forma viral. Similar a Douyin\/TikTok...","protected":false},"author":29,"featured_media":0,"parent":40038,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-39679","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Servicio de Producci\u00f3n de Video en WeChat | Nanjing Marketing Group<\/title>\n<meta name=\"description\" content=\"Servicio de producci\u00f3n de videos para WeChat dirigido a empresas occidentales que buscan crecer en el mercado chino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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