{"id":40754,"date":"2026-02-25T04:38:02","date_gmt":"2026-02-24T20:38:02","guid":{"rendered":"https:\/\/nanjingmarketinggroup.com\/?p=40754"},"modified":"2026-04-09T15:37:06","modified_gmt":"2026-04-09T07:37:06","slug":"demografia-de-usuarios-de-wechat-2025","status":"publish","type":"post","link":"https:\/\/nanjingmarketinggroup.com\/es\/blog\/demografia-de-usuarios-de-wechat-2025","title":{"rendered":"Demograf\u00eda de usuarios de WeChat 2025"},"content":{"rendered":"\n<p>A principios de 2025, el n\u00famero total de <a href=\"https:\/\/news.qq.com\/rain\/a\/20250516A08CUZ00\">usuarios activos mensuales de WeChat a nivel global super\u00f3 oficialmente los 1.402 millones<\/a>. Esta cifra incluye tanto la versi\u00f3n dom\u00e9stica como la internacional, lo que consolida a WeChat como una de las aplicaciones m\u00e1s grandes del mundo.<\/p>\n\n\n\n<p>Pero \u00bfqui\u00e9nes son estos usuarios y para qu\u00e9 utilizan WeChat?<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"307\" height=\"308\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-43.png\" alt=\"\" class=\"wp-image-34602\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-43.png 307w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-43-300x301.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-43-150x150.png 150w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-43-299x300.png 299w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-43-249x250.png 249w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Puntos-clave\"><\/span><strong>Puntos clave<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La base global de usuarios de WeChat supera los <strong>1.400 millones de usuarios activos mensuales<\/strong>.<\/li>\n\n\n\n<li>El grupo de usuarios m\u00e1s numeroso ahora tiene <strong>51 a\u00f1os o m\u00e1s<\/strong>, lo que refleja el auge de la llamada <strong>\u201ceconom\u00eda silver\u201d<\/strong>.<\/li>\n\n\n\n<li>La distribuci\u00f3n por g\u00e9nero se mantiene equilibrada: <strong>53 % hombres y 47 % mujeres<\/strong>.<\/li>\n\n\n\n<li>Las ciudades de <strong>nivel 4 (y menores)<\/strong> ya igualan a los principales centros urbanos en n\u00famero de usuarios.<\/li>\n\n\n\n<li>Las empresas pueden activar <strong>Cuentas Oficiales, Anuncios, Channels y Mini Programs<\/strong> en WeChat en funci\u00f3n de esta demograf\u00eda.<br><\/li>\n<\/ul>\n\n\n\n<p>La base global de 1.402 millones de usuarios es casi equivalente a la poblaci\u00f3n total de China (1.416 millones), lo que significa que WeChat alcanza aproximadamente el 17 % de la poblaci\u00f3n mundial (8.232 millones).<\/p>\n\n\n\n<p>Con una base de usuarios tan amplia y en constante crecimiento, WeChat se ha consolidado como un centro din\u00e1mico de informaci\u00f3n y tr\u00e1fico con enorme influencia internacional.<\/p>\n\n\n\n<p><strong><strong>Estas son las personas que utilizan WeChat en 2025<\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demografia\"><\/span><strong><strong>Demograf\u00eda<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los siguientes datos demogr\u00e1ficos sobre edad, g\u00e9nero y nivel de ciudad provienen de la <strong>Gu\u00eda del Panorama de Redes Sociales en China 2025 de KAWO<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distribucion-por-edad\"><\/span><strong><strong>Distribuci\u00f3n por edad<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"922\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-1024x922.png\" alt=\"WeChat user Age Distribution\" class=\"wp-image-34691\" style=\"width:430px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-1024x922.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-300x270.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-400x360.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-556x500.png 556w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-333x300.png 333w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-606x545.png 606w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-278x250.png 278w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64-500x450.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-64.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Aunque WeChat sigue siendo popular entre los usuarios j\u00f3venes, la plataforma ha experimentado un aumento significativo en usuarios de mayor edad, impulsado por el crecimiento de la <strong>\u201ceconom\u00eda silver\u201d<\/strong> y las iniciativas nacionales de digitalizaci\u00f3n y accesibilidad tecnol\u00f3gica.<\/p>\n\n\n\n<p><strong>Distribuci\u00f3n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Menores de 24 a\u00f1os:<\/strong> 22,3 %<\/li>\n\n\n\n<li><strong>25\u201330 a\u00f1os:<\/strong> 13,7 %<\/li>\n\n\n\n<li><strong>31\u201340 a\u00f1os:<\/strong> 22 %<\/li>\n\n\n\n<li><strong>41\u201350 a\u00f1os:<\/strong> 19,2 %<\/li>\n\n\n\n<li><strong>51 a\u00f1os o m\u00e1s:<\/strong> 22,8 %<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distribucion-por-genero\"><\/span><strong><strong>Distribuci\u00f3n por g\u00e9nero<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47.png\" alt=\"WeChat user Gender Distribution\" class=\"wp-image-34618\" style=\"width:418px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47-300x300.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47-150x150.png 150w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47-400x400.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47-500x500.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47-545x545.png 545w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-47-250x250.png 250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>A pesar de una diferencia de tres puntos porcentuales, la distribuci\u00f3n por g\u00e9nero se mantiene equilibrada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hombres:<\/strong> 53 %<\/li>\n\n\n\n<li><strong>Mujeres:<\/strong> 47 %<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distribucion-por-nivel-de-ciudad\"><\/span><strong><strong>Distribuci\u00f3n por nivel de ciudad<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-1024x683.png\" alt=\"WeChat user City Tier Distribution\" class=\"wp-image-34622\" style=\"width:514px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-1024x683.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-300x200.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-1500x1000.png 1500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-400x267.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-650x433.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-818x545.png 818w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-345x230.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48-500x333.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-48.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Las ciudades de <strong>nivel 4 (y menores)<\/strong> est\u00e1n alcanzando en n\u00famero de usuarios a grandes centros urbanos como Shangh\u00e1i, Pek\u00edn y Hangzhou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nivel 1 \/ Nuevo Nivel 1<\/strong> (Pek\u00edn, Shangh\u00e1i, Guangzhou y Shenzhen): 33,1 %<\/li>\n\n\n\n<li><strong>Nivel 2<\/strong> (ciudades principales de r\u00e1pido crecimiento como Hangzhou y Chengdu): 19,3 %<\/li>\n\n\n\n<li><strong>Nivel 3<\/strong> (centros regionales de tama\u00f1o medio con econom\u00edas en expansi\u00f3n): 21 %<\/li>\n\n\n\n<li><strong>Nivel 4 y menores<\/strong> (ciudades m\u00e1s peque\u00f1as con menor PIB pero adopci\u00f3n digital en r\u00e1pido crecimiento): 26,6 %<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como-utilizan-WeChat-sus-usuarios\"><\/span><strong><strong>C\u00f3mo utilizan WeChat sus usuarios<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Desde su lanzamiento en 2011, WeChat ha evolucionado de ser una simple aplicaci\u00f3n de mensajer\u00eda a convertirse en una \u201csuper app\u201d multifuncional que cubre una amplia variedad de usos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Principales-usos-incluyen\"><\/span><strong><strong>Principales usos incluyen:<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Social:<\/strong> Chat de texto, mensajes de voz y publicaciones en Moments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-472x1024.png\" alt=\"WeChat chat interface\" class=\"wp-image-34626\" style=\"width:350px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-472x1024.png 472w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-138x300.png 138w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-692x1500.png 692w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-185x400.png 185w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-231x500.png 231w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-251x545.png 251w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-115x250.png 115w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49-415x900.png 415w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-49.png 738w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em><em>Interfaz de chat de WeChat<\/em><\/em><\/p>\n\n\n\n<p><strong>Informaci\u00f3n:<\/strong> Art\u00edculos de cuentas oficiales y contenido en WeChat Channels.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"276\" height=\"566\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50.png\" alt=\"Genie WeChat Official Account post\" class=\"wp-image-34630\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50.png 276w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50-146x300.png 146w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50-195x400.png 195w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50-244x500.png 244w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50-266x545.png 266w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-50-122x250.png 122w\" sizes=\"(max-width: 276px) 100vw, 276px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">\u00a0 <em><em>Ejemplo de publicaci\u00f3n en Cuenta Oficial de WeChat<\/em><\/em><\/p>\n\n\n\n<p><strong>Pagos \/ Transacciones:<\/strong> Uso de WeChat Pay para enviar \u201chongbao\u201d (sobres rojos), pedir taxis, solicitar comida y comprar productos<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"301\" height=\"555\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51.png\" alt=\"WeChat Pay interface\" class=\"wp-image-34634\" style=\"width:301px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51.png 301w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51-163x300.png 163w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51-217x400.png 217w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51-271x500.png 271w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51-296x545.png 296w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-51-136x250.png 136w\" sizes=\"(max-width: 301px) 100vw, 301px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em><em>Interfaz de WeChat Pay<\/em><\/em><\/p>\n\n\n\n<p><strong>Trabajo \/ Educaci\u00f3n:<\/strong> WeCom, tareas grupales y reuniones por video.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"539\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-52.png\" alt=\"WeCom customer service chat\" class=\"wp-image-34638\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-52.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-52-167x300.png 167w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-52-223x400.png 223w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-52-278x500.png 278w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-52-139x250.png 139w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u00a0 \u00a0 <em>Chat de atenci\u00f3n al cliente en WeCom<\/em><\/em><\/p>\n\n\n\n<p><strong><strong>Entretenimiento<\/strong>:<\/strong> Mini Juegos y transmisiones en vivo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"291\" height=\"572\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53.png\" alt=\"WeChat Mini Games interface\" class=\"wp-image-34642\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53.png 291w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53-153x300.png 153w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53-203x400.png 203w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53-254x500.png 254w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53-277x545.png 277w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-53-127x250.png 127w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em><em>Interfaz de WeChat Mini Games<\/em><br><\/em><\/p>\n\n\n\n<p>Recientemente realizamos una <a href=\"https:\/\/youtube.com\/shorts\/94bu8FcWCNU\">peque\u00f1a encuesta<\/a> con 108 participantes para conocer cu\u00e1l es la funci\u00f3n de WeChat que utilizan con mayor frecuencia. Los resultados mostraron que la funci\u00f3n m\u00e1s usada es la mensajer\u00eda, seguida por WeChat Pay y Moments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"720\" height=\"445\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63.png\" alt=\"a small survey result with 108 participants, asking which WeChat feature they use most\" class=\"wp-image-34685\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63.png 720w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63-300x185.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63-400x247.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63-650x402.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63-345x213.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-63-500x309.png 500w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n<p>Al incorporar constantemente nuevas funciones y actualizar las existentes, WeChat incrementa la retenci\u00f3n de usuarios y el tiempo de uso de la aplicaci\u00f3n, al mismo tiempo que ampl\u00eda su cuota de mercado.<\/p>\n\n\n\n<p>Seg\u00fan <a href=\"https:\/\/www.sohu.com\/a\/873188478_121956424\">informes recientes<\/a>, la compa\u00f1\u00eda registr\u00f3 un crecimiento interanual del 19 % en su beneficio bruto en 2024, alcanzando los 349.200 millones de RMB. Este crecimiento fue impulsado principalmente por fuentes de ingresos de alto margen como los videojuegos, WeChat Channels, WeChat Search y los minijuegos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue-pueden-hacer-las-empresas-en-WeChat\"><\/span><strong><strong>\u00bfQu\u00e9 pueden hacer las empresas en WeChat?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Lanzar-una-cuenta-oficial-de-WeChat\"><\/span><strong>1. Lanzar una cuenta oficial de WeChat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seg\u00fan datos citados en un art\u00edculo de <a href=\"https:\/\/www.zhihu.com\/org\/chuan-sheng-commnow-22\">CommNow<\/a> en Zhihu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 2023 exist\u00edan m\u00e1s de <strong>20 millones de Cuentas Oficiales<\/strong> en WeChat.<\/li>\n\n\n\n<li>Cada usuario segu\u00eda, en promedio, alrededor de <strong>20 Cuentas Oficiales<\/strong>.<\/li>\n\n\n\n<li>Un estudio basado en datos p\u00fablicos de WeChat de 300 empresas B2B revel\u00f3 que el <strong>89 %<\/strong> hab\u00eda lanzado y gestionado activamente su propia Cuenta Oficial.<br><\/li>\n<\/ul>\n\n\n\n<p>Las <strong>Cuentas Oficiales de WeChat<\/strong> permiten a las empresas publicar contenido de marca, aumentar la visibilidad, desarrollar estrategias de marketing de contenidos y dirigir tr\u00e1fico hacia campa\u00f1as o servicios espec\u00edficos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"698\" height=\"224\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55.png\" alt=\"WeChat subscription and service message folders\" class=\"wp-image-34650\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55.png 698w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55-300x96.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55-400x128.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55-650x209.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55-345x111.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-55-500x160.png 500w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">&nbsp;<em>WeChat subscription and service message folders<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Ejecutar-publicidad-en-WeChat\"><\/span><strong>2. Ejecutar publicidad en WeChat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WeChat ofrece diversos formatos publicitarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anuncios en Moments<\/li>\n\n\n\n<li>Anuncios en banners de cuentas oficiales<\/li>\n\n\n\n<li>Anuncios en WeChat Search<\/li>\n\n\n\n<li>Anuncios en WeChat Channels<\/li>\n<\/ul>\n\n\n\n<p>La red publicitaria de WeChat alcanza a m\u00e1s del 80 % de su base de usuarios. Aunque el costo suele ser m\u00e1s elevado en comparaci\u00f3n con otras plataformas, la tasa de conversi\u00f3n es estable y el presupuesto m\u00ednimo requerido es relativamente bajo, lo que la convierte en una opci\u00f3n adecuada para la construcci\u00f3n de marca a largo plazo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"722\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56.png\" alt=\"GB Group WeChat Moments ad (with video)\" class=\"wp-image-34654\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56.png 602w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-250x300.png 250w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-334x400.png 334w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-417x500.png 417w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-454x545.png 454w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-208x250.png 208w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-500x600.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-56-300x360.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Anuncio en WeChat Moments de GB Group (con video)<\/em><\/p>\n\n\n\n<p>Para garantizar que sus anuncios en WeChat lleguen al p\u00fablico adecuado, las empresas pueden segmentar a los usuarios seg\u00fan perfiles y etiquetas de comportamiento disponibles en el panel de administraci\u00f3n de WeChat.No obstante, debido a restricciones y normativas sectoriales, no todas las empresas est\u00e1n autorizadas a publicar anuncios en WeChat. Si no est\u00e1s seguro de si tu industria o nicho es elegible, puedes utilizar nuestro <a href=\"https:\/\/nanjingmarketinggroup.com\/es\/verificador-de-publicidad-en-china\">verificador gratuito de elegibilidad publicitaria<\/a>.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-1024x736.png\" alt=\"Audience targeting filters in the WeChat Ads backend\" class=\"wp-image-34662\" style=\"width:712px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-1024x736.png 1024w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-300x216.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-1500x1078.png 1500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-400x288.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-650x467.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-758x545.png 758w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-345x248.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58-500x359.png 500w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-58.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Audience targeting filters in the WeChat Ads backend<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Ofrecer-atencion-al-cliente-a-traves-de-WeChat\"><\/span><strong>3. Ofrecer atenci\u00f3n al cliente a trav\u00e9s de WeChat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al vincular tu Cuenta Oficial de WeChat o tu Mini Program a un sistema de atenci\u00f3n al cliente \u2014o integrarlo con WeCom\u2014 puedes ofrecer a los usuarios una experiencia fluida que abarca desde el descubrimiento de la marca hasta la consulta, la compra y el servicio posventa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"299\" height=\"596\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59.png\" alt=\"Lizenzero's customer service interface (WeChat Official Account)\" class=\"wp-image-34666\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59.png 299w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59-151x300.png 151w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59-201x400.png 201w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59-251x500.png 251w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59-273x545.png 273w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-59-125x250.png 125w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Interfaz de atenci\u00f3n al cliente de Lizenzero (Cuenta Oficial de WeChat)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Utilizar-WeChat-Channels\"><\/span><strong>4. Utilizar WeChat Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seg\u00fan <a href=\"https:\/\/news.qq.com\/rain\/a\/20250617A03PCG00\">datos de 2025<\/a>, los usuarios activos diarios de WeChat Channels han superado los 800 millones.<\/p>\n\n\n\n<p>Esta funci\u00f3n de videos cortos y transmisiones en vivo fue dise\u00f1ada para competir con plataformas como Bilibili, Rednote, Douyin y Kuaishou. En apenas tres a\u00f1os, ha igualado o incluso superado a plataformas como Bilibili y Kuaishou en determinadas m\u00e9tricas.<\/p>\n\n\n\n<p>WeChat Channels abarca escenarios como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos cortos<\/li>\n\n\n\n<li>Comercio electr\u00f3nico a trav\u00e9s de transmisiones en vivo (nota: el livestreaming sigue siendo limitado para anfitriones extranjeros)<\/li>\n\n\n\n<li>Publicidad nativa en contenido<\/li>\n<\/ul>\n\n\n\n<p>El tiempo de visualizaci\u00f3n de videos en WeChat Channels se est\u00e1 acercando al de Douyin en China. Para las empresas, su principal fortaleza es la integraci\u00f3n con las Cuentas Oficiales de WeChat, lo que permite un flujo bidireccional de tr\u00e1fico, especialmente \u00fatil para la generaci\u00f3n de leads en B2B.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"297\" height=\"571\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60.png\" alt=\"Samtec's WeChat Channels profile linked to their Official Account\" class=\"wp-image-34670\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60.png 297w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60-156x300.png 156w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60-208x400.png 208w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60-260x500.png 260w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60-283x545.png 283w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-60-130x250.png 130w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Perfil de WeChat Channels de Samtec, integrado con su Cuenta Oficial de WeChat<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-Lanzar-un-Mini-Program-en-WeChat\"><\/span><strong><strong>5. Lanzar un Mini Program en WeChat<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.thepaper.cn\/newsDetail_forward_29602559\">A octubre de 2024:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usuarios de WeChat Mini Programs: 949 millones<\/li>\n\n\n\n<li>Tiempo promedio mensual de uso (por usuario): 1,7 horas<\/li>\n\n\n\n<li>Frecuencia promedio mensual de uso: casi 70 veces<\/li>\n\n\n\n<li>Mini Programs con m\u00e1s de un mill\u00f3n de usuarios: 14,1 %<\/li>\n<\/ul>\n\n\n\n<p>Los Mini Programs cubren una amplia variedad de escenarios, desde la entrega de comida y el transporte bajo demanda hasta la b\u00fasqueda de informaci\u00f3n y el pago de facturas telef\u00f3nicas. Muchas marcas han lanzado sus propios Mini Programs, lo que ha incrementado significativamente la retenci\u00f3n de usuarios y el tr\u00e1fico en el ecosistema.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"304\" height=\"596\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61.png\" alt=\"Meituan WeChat Mini Program homepage\" class=\"wp-image-34674\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61.png 304w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61-153x300.png 153w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61-204x400.png 204w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61-255x500.png 255w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61-278x545.png 278w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-61-128x250.png 128w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Interfaz principal del Mini Program de Meituan dentro de WeChat<\/em><\/p>\n\n\n\n<p>Algunas compa\u00f1\u00edas emplean los Mini Programs como una versi\u00f3n simplificada de su sitio web corporativo, integrando cat\u00e1logo de productos, e-commerce, soporte al cliente, descarga de documentos t\u00e9cnicos y programas de fidelizaci\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-Explorar-otras-funcionalidades\"><\/span><strong>6. Explorar otras funcionalidades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WeChat tambi\u00e9n ha incorporado diversas herramientas especiales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sobres rojos personalizados (muy populares durante el A\u00f1o Nuevo chino)<\/li>\n\n\n\n<li>Transmisiones en vivo grupales (ideales para comunidades o usos educativos)<\/li>\n\n\n\n<li>Men\u00fas personalizados, respuestas autom\u00e1ticas, tarjetas de membres\u00eda, entre otras funciones<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"808\" height=\"734\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62.png\" alt=\"Custom WeChat red packet cover by NMG in 2021\" class=\"wp-image-34678\" style=\"width:684px;height:auto\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62.png 808w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-300x273.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-400x363.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-550x500.png 550w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-330x300.png 330w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-600x545.png 600w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-275x250.png 275w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-62-500x454.png 500w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Dise\u00f1o personalizado de sobre rojo en WeChat desarrollado por Nanjing Marketing Group (2021)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusi\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Con un promedio de <a href=\"https:\/\/baijiahao.baidu.com\/s?id=1840557485121573653&amp;wfr=spider&amp;for=pc\">dos horas de uso diario<\/a> por usuario y m\u00e1s de 45.000 millones de mensajes y 410 millones de llamadas de audio y video realizadas cada d\u00eda solo en China, WeChat es verdaderamente una parte indispensable de la vida cotidiana.<\/p>\n\n\n\n<p>Dada su enorme escala, WeChat podr\u00eda haberse convertido ya en la sexta aplicaci\u00f3n m\u00e1s popular del mundo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"855\" height=\"356\" src=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65.png\" alt=\"Most popular social networks worldwide as of February 2025, by number of monthly active users (in millions) \" class=\"wp-image-34696\" srcset=\"https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65.png 855w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65-300x125.png 300w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65-400x167.png 400w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65-650x271.png 650w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65-345x144.png 345w, https:\/\/nanjingmarketinggroup.com\/wp-content\/uploads\/2025\/09\/image-65-500x208.png 500w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Principales redes sociales a nivel mundial en febrero de 2025, clasificadas por n\u00famero de usuarios activos mensuales (en millones)<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Fuente: <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Statista<\/a><\/em><\/p>\n\n\n\n<p>WeChat es una plataforma llena de oportunidades y la carrera para aprovechar su potencial ya est\u00e1 en marcha. La pregunta es: \u00bfest\u00e1s listo para participar?<\/p>\n\n\n\n<p>Si lo est\u00e1s, estamos listos para ayudarte. Cont\u00e1ctanos para comenzar.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A principios de 2025, el n\u00famero total de usuarios activos mensuales de WeChat a nivel global super\u00f3 oficialmente los 1.402 millones. Esta cifra incluye tanto la versi\u00f3n dom\u00e9stica como la internacional, lo que consolida a WeChat como una de las aplicaciones m\u00e1s grandes del mundo. Pero \u00bfqui\u00e9nes son estos usuarios y para qu\u00e9 utilizan WeChat?&#8230;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[148,137],"class_list":["post-40754","post","type-post","status-publish","format-standard","hentry","category-cultura-y-demografia-china","category-wechat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demograf\u00eda de usuarios de WeChat 2025 | Nanjing Marketing Group<\/title>\n<meta name=\"description\" content=\"Demograf\u00eda de usuarios de WeChat 2025: conoce qui\u00e9n usa la app, sus h\u00e1bitos y c\u00f3mo aprovechar WeChat para marketing en China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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