Baidu Advertising Service

Baidu is the closest thing to Google in China. Over 800 million users use it each month.

We’ll optimize your Baidu search and display advertising campaigns to beat the competition.

A Baidu search adverting results page for Oxylabs with graphics and text, created by our agency

Optimize from search to conversion

Baidu ads are highly competitive and require careful optimization.

We’ll proactively optimize your campaign. Our service includes optimization of keywords, ads, bids, landing pages and even the conversion process.

Words that make your future clients think “yes”

We’ll discover the messaging that drives the best results, and integrate that into the ads and landing pages.

Shows Baidu ad with strong messaging.

Receive more leads, AND more qualified leads

China moves faster. Your Chinese competitors are probably offering real-time chat on their websites. Your future customers will expect the same from yours.

We’ll communicate with incoming leads on your website to increase the conversion rate and filter out weaker leads.

Enjoy transparent reporting

Receive visual English reports that show high-level performance and keyword-level data.

Data from your Baidu advertising campaigns and Google Analytics will be neatly merged.

A Google looker report sample showing Baidu costs and keyword analyses, created by Nanjing Marketing Group

Baidu Advertising Service FAQ

Yes, usually you only need to submit your business license and bank statement (with some sensitive information removed). Businesses in some industries will require additional licenses.

It’s not the must-needed for setting up a Baidu account, but we suggest you create one with Chinese content. It will improve your conversion rates significantly.

If people are searching for what you sell, search ads are great. We use them very often. News feeds ads should be used more sparingly, based on the situation.

Yes, you can use a video in the ad formats. Check this blog to know more about the Baidu ad formats.

Jimuyu is a new landing page solution developed by Baidu. The biggest advantage of using this tool is that it loads rapidly in China.

Also, companies operating in the fields of healthcare, consumer goods, and logistics must use Jimuyu landing pages.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal for services within a week.

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