Bilibili Marketing Service

Of course. Bilibili allows registration for both company and personal accounts. Bilibili supports registration with overseas phone numbers. See this article to learn more about creating a personal account.

Like YouTube, Bilibili used to be about longer horizontal videos but now hosts short/vertical videos. The ideal video length is however long the target audience would want it to be, which can be anything from a 30-second short, to a two-hour live event recording. Most videos we create for service businesses are in the two-and-a-half to eight-minute range.

We often add Chinese subtitles to English videos and publish them directly. This is a relatively low-cost way of repurposing your English content for the Chinese market. We also edit videos for the Chinese market or create unique videos specifically for China, which is more expensive than just adding subtitles.

It’s best to choose a name that is easy to remember. For brands, we will generally try to use their actual brand name, either in English or Chinese. For individuals, there’s more flexibility, but we often choose a name that is funny or shows some personality. For some brands, we help them go through a more in-depth Chinese brand name creation process, and then use that name on all their accounts.

Setting up an account is identical, whether it’s for an individual or a business. However, the account can be verified as a business, person, or organization. We have detailed instructions on how to do that, but we can also handle it for clients.

We will take your English-language videos or other materials and create Chinese videos. This can be done at several different levels of complexity. 

In the simplest case, we simply add Chinese subtitles, a title, and a video description.

Alternatively, we might plan, script, and shoot a unique video for the Chinese market. 

Transcreation is in the middle, which usually means we will take multiple English source videos and edit them to create something new for the Chinese market.

We estimate about 6–9 hours of work, which includes planning, implementing, making changes, and related analysis.

Bullet comments are fun and tend to appear on videos with many views. If you are embedding a Bilibili video on your website, you can choose to disable bullet comments.

Yes, it is worth sharing video content across multiple platforms.

YouTube has many Chinese-language accounts with millions of followers, indicating strong usage by Chinese-speaking people abroad and people using VPNs in China.

Multiple platforms also allow short vertical videos, including

• Bilibili, 
• Douyin, 
• TikTok, 
• YouTube, 
• Little Red Book, 
• WeChat, and 
• Instagram. 

Interesting short videos with broad appeal are often worth sharing across many platforms.