Bilibili Marketing Service

Bilibili has grown into the “YouTube of China, “ and now has over 330 million monthly active users.

Publishing videos on the platform builds brand awareness, and the videos also rank highly in Baidu search results.

To learn more, check out the tour.

Host videos on your website 

YouTube is blocked in China.

But, don’t worry.

Instead of using YouTube, you can embed your Bilibili videos on your website. They don’t even have advertising on them.

Then, leave the subtitles and SEO to us.

The video here is hosted by Bilibili. Notice the user-added “bullet comments” flying across the screen? Those can be disabled.

Learn more about video hosting here.

Set up your account right, no Chinese business-entity required

What you’ll get:

  • A memorable name.
  • A memorable introduction.
  • Content organized by category.

Lizenzero’s account (Lizenzero莱证通) was set up by Nanjing Marketing Group.

Profile of Broughton on Bilibili, Chinese-language YouTube-like site, content created by Nanjing Marketing Group.

Educate your users with thorough video content

These two examples for Emory Law generated 70 comments and 5,000 views.

These are just two of the hundreds of videos we transcreate and then publish to suitable social platforms to maximize their reach.

Become a Bilibili Influencer

Bilibili and other Chinese video platforms are a great place for you to share your knowledge, and make a more personable connection with viewers.

We can take your English videos, or interview you.

Then we’ll create Chinese videos that get more views on Bilibili, Douyin, Xiaohongshu and WeChat.

Here is an example of a founder’s account (泰特能说). Our team provides ideas, edits, subtitles, and publishes. He just needs to show up to talk.

Bilibili Marketing FAQ

Of course. Bilibili allows registration for both company and personal accounts. Bilibili supports registration with overseas phone numbers. See this article to learn more about creating a personal account.

Like YouTube, Bilibili used to be about longer horizontal videos but now hosts short/vertical videos. The ideal video length is however long the target audience would want it to be, which can be anything from a 30-second short, to a two-hour live event recording. Most videos we create for service businesses are in the two-and-a-half to eight-minute range.

We often add Chinese subtitles to English videos and publish them directly. This is a relatively low-cost way of repurposing your English content for the Chinese market. We also edit videos for the Chinese market or create unique videos specifically for China, which is more expensive than just adding subtitles.

It’s best to choose a name that is easy to remember. For brands, we will generally try to use their actual brand name, either in English or Chinese. For individuals, there’s more flexibility, but we often choose a name that is funny or shows some personality. For some brands, we help them go through a more in-depth Chinese brand name creation process, and then use that name on all their accounts.

Setting up an account is identical, whether it’s for an individual or a business. However, the account can be verified as a business, person, or organization. We have detailed instructions on how to do that, but we can also handle it for clients.

We will take your English-language videos or other materials and create Chinese videos. This can be done at several different levels of complexity. 

In the simplest case, we simply add Chinese subtitles, a title, and a video description.

Alternatively, we might plan, script, and shoot a unique video for the Chinese market. 

Transcreation is in the middle, which usually means we will take multiple English source videos and edit them to create something new for the Chinese market.

We estimate about 6–9 hours of work, which includes planning, implementing, making changes, and related analysis.

Bullet comments are fun and tend to appear on videos with many views. If you are embedding a Bilibili video on your website, you can choose to disable bullet comments.

Yes, it is worth sharing video content across multiple platforms.

YouTube has many Chinese-language accounts with millions of followers, indicating strong usage by Chinese-speaking people abroad and people using VPNs in China.

Multiple platforms also allow short vertical videos, including

  • Bilibili, 
  • Douyin, 
  • TikTok, 
  • YouTube, 
  • Little Red Book, 
  • WeChat, and 
  • Instagram. 

Interesting short videos with broad appeal are often worth sharing across many platforms.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal for services within a week.

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