Chinese Education Marketing and Sales Solution

As Chinese families choose a school, they make use of many different online channels for research.

Reaching these potential students can be daunting due to cultural differences and the complexities of the Chinese digital landscape. We simplify this process for you.

With over 15 years of experience, we offer comprehensive marketing services to help schools of all types build trust and drive growth in China.

Your One-Stop Solution for Education Marketing and Sales in China

With us as your strategic partner, you instantly gain access to an all-inclusive Chinese marketing and sales team that will seamlessly integrate with your global marketing and admissions team, handling high-level communications and hands-on marketing efforts.

In short, this means you’ll have a higher chance of succeeding and the ability to grow faster.

But what does this mean for you in practical terms? Let’s break it down.

Optimize Strategy for the Chinese Market

Reach an Optimal Strategy Faster

Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.

Using a lean process, we will work together with you to continuously improve your strategy based on real market feedback.

Drive Attention With Targeted Advertising

Using highly targeted ads on major Chinese platforms such as BaiduWeChat, and Xiaohongshu, you’ll attract students and parents early on in their decision process.

This will help you build a well-targeted following of potential students eager to absorb more information about your school.

A Baidu ads result of SaintMary's School, created by Nanjing Marketing Group
A screenshot of Cambrian College's Chinese website homepage, created by Nanjing Marketing Group

Launch a Chinese Website That Works

One problem with many schools’ websites is that they don’t load quickly in China. The “Great Firewall of China” throttles incoming and outgoing Internet traffic.

We’ll create a Chinese website that looks similar to its English counterpart. Check out this example of Cambrian College, a smaller sister site to their original website.

Earn The Trust of Your Future Students

Choosing a school to attend is one of the most major decisions in life. Students and their parents begin the decision process years ahead of time, and you need to be there for them throughout the entire process.

We’ll “transcreate” your English source content into articles, images and videos, then publish on your Chinese website, the super-app WeChat, Xiaohongshu, Bilibili and Zhihu.

We create entertaining and insightful content that receives 3X the engagement rate of other schools.

WeChat profile page of Cambrian College, content created by Nanjing Marketing Group.

“Nanjing Marketing Group’s service is 5/5 stars.
We appreciate their professional content planning, online event organization, and social marketing for us.”

– Ryan Du, China Program Officer, Conestoga International Education

NMG helped Conestoga attract as many Chinese international student recruitments as they wanted.

Convert Inquiries to Enrollments

Our teams include not online marketers, but full-time education agents.

But, while agents will try to sell students on four schools, we will sell them on only your school.

The result is a higher conversion rate.

Google Looker report showing organic search visibility trends on Baidu and Google, with spiky generally upward-sloping lines.

Enjoy Crystal-Clear Communication

You’ll get:

  • Visual reports with data from all platforms and your website.
  • Weekly video meeting availability.
  • Efficient planning on ClickUp (project management tool).
  • Slack or WeChat group chats.

“It is exciting to see the number of followers has increased after each posting on WeChat.”

– Becky Xu, International Manager, Cambrian College

We helped increase Cambrian College’s enrollments of Chinese international students by 600% from 2019–2021, DURING A PANDEMIC.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal within a week.

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