Chinese B2B Marketing Solution

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Ramp up your Chinese B2B sales with Nanjing Marketing Group’s performance-based B2B marketing solution.

We’ll activate Baidu, your website, WeChat, and Zhihu to give you the best chance of success in the massive Chinese B2B services and SaaS markets.

Generate and Nurture Chinese B2B Leads

Drive Targeted Traffic

Receive highly targeted traffic from people searching for what you sell.

Our go-to method is Baidu search advertising—the equivalent of Google Ads in China.

Drive Targeted Traffic
Convert More Visitors

Convert More Visitors

By “transcreating” your website content, and tweaking it to suit Chinese customer expectations, we’ll increase the conversion rate.

We’ll also pre-qualify leads via real-time chat, increasing the quantity and quality of leads greatly.

Educate Your Buyers

B2B products are complex. Before your future clients are ready to buy, they’ll need to learn a lot about your company and how you can help solve their problems.

We’ll translate and adapt your English source content into articles for your website, the super-app WeChat, and Q&A platform Zhihu. This will allow you to earn organic search traffic and nurture client relationships.

Educate Your Buyers

“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. They’ve been very responsive to all our requirements, continually suggest improvements, and always seek new ways to optimize our campaigns.”

– Christian Voss Pedersen, Group Marketing Manager, Virtugroup

What You’ll Get

Website Transcreation

Website Transcreation

Upgrade your website so it delights Chinese users.

We’ll not only create the content, but we’ll also either build the website to match your global branding or instruct you on how to remove any other obstacles that might prevent your future Chinese customers from buying.

Winning Baidu SEM

It’s easy to get started on Baidu, but only a few companies will have a campaign strong enough to beat the competition.

We do solid work with precision targeting.

Winning Baidu SEM
Engaging WeChat Content

Engaging WeChat Content

We create great content with efficient processes. We’ll leverage your expertise and English content by extending it to your WeChat, Zhihu, and other key platforms.

Marketing Planning and Setup

Get the best chances of success with a marketing plan based on our experience working on hundreds of successful projects.

Plus, you can avoid hiccups with a one-stop service for setting up all of your digital marketing accounts.

Marketing Planning and Setup
Crystal-Clear Communication

Crystal-Clear Communication

To beat the competition, our teams need to communicate frequently and share full access to information.

Our plans, files, and tools will be open to you, and an account manager will be available via video meeting, email, Slack, and ClickUp (project management tool).

A Partnership Built to Drive Results

We’ll tailor the cooperation model to align the interests of your company and ours.

If we take the lead for all your Chinese marketing, you pay for ad expenses and launch fee, then pay us only as results are generated.

Focus on results

“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market. NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities.”

– Ben Carson, Global SEM Manager, Microsoft

Contact us for a free consultation

In our first meeting, we’ll start to diagnose your situation, and teach you the basics of how to succeed in China.

If it’s a fit, we’ll follow up with a detailed proposal.

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