If you represent a Western B2B company looking to enter or grow in the Chinese market, our B2B marketing solution is for you.
We’ll activate a full B2B marketing system to complement the marketing methods you already use outside of China. This will cover everything from driving targeted traffic to increasing conversions and nurturing sales leads with informative content.
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Educate Your Buyers
B2B offerings are complex. Before your future clients are ready to buy, they’ll need to learn a lot about your company and how you can help solve their problems.
We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and other Chinese platforms.
You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: Virtuzone
Virtuzone helps foreign businesses set up companies in Dubai and the UAE, and wanted to test the Chinese market using Baidu ads. They reached out to Nanjing Marketing Group in 2020 to execute this for them.
Our strategy for Virtuzone
- Baidu and 360 search marketing with a focus on the highest-potential keywords
- WeChat Official Account setup and content marketing
- Zhihu content marketing (articles)
- Customer support
- Optimization of all campaigns to stand out against the competition
- Adjustment of their message on Virtuzone’s landing page, deploying China-specific copywriting, and FAQs
- Market research and acquisition of partners for Virtuzone
Our results for Virtuzone
- Acquisition of more than 300 qualified leads
- Conversion into seven high-value sales
“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come.”
– Christian Voss Pedersen, Group Marketing Manager, Virtuzone
Case Study: Palo Alto Networks
Multinational cybersecurity company Palo Alto Networks wanted to grow its business in China and contacted Nanjing Marketing Group back in 2013. They knew it would be challenging to target the right type of buyer in China with ads because Palo Alto Networks sells large, complex enterprise solutions.
Our strategy for Palo Alto Networks
- Development and implementation of Chinese search marketing campaigns
- Management of keywords and negative keywords
- Creation of ad creatives (text and image)
- Optimization of landing pages
The results (2013–2020)
- Generation of more than 1,700 enterprise leads
Case Study: Genie
Genie provides aerial work platform solutions (the famous blue lifts), primarily targeting large equipment rental companies. Genie had experimented with online marketing before collaborating with Nanjing Marketing Group in 2023 but sought to intensify its efforts in China to gain more leads.
Our strategy for Genie
- Optimization of Chinese website
- Managing Chinese social media: WeChat and Zhihu
- Baidu advertising
The results (within three months)
- Generation of 40 B2B leads per month
- Increase of 500+ new WeChat followers per month
- 40% more views, and 60–80% more likes compared to previous campaigns
“Nanjing Marketing Group has worked with Genie for three months so far. They helped us break through all our marketing targets. The bilingual team at Nanjing Marketing Group gets along very well with everyone, including our Chinese boss and American colleagues. They provide us with reports in a way that both Americans and Chinese can absorb.”
– Grace, Chinese Marketing Manager
Chinese B2B Marketing FAQ
90% of B2B companies that contact us are indeed allowed to promote themselves in China, both via organic marketing and advertising.
Advertising is more fickle. We built a tool to help you check whether you are eligible: https://nanjingmarketinggroup.com/china-advertising-checker
To advertise, you must provide a digital version of your business license (certificate of incorporation) and a screenshot of your bank statement (transaction amounts can be obscured using mosaic).
From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.
In 99.9% of cases, you need a Chinese-language hub somewhere – this is usually a website but might also be a Baidu-hosted microsite or WeChat account. The key is to have content available in Chinese. Even if your target audience speaks English, a Chinese website will enhance their experience.
Each case is different, but we routinely recommend these methods:
- Chinese website transcreation
- Baidu search ads
- WeChat article, video creation, as well as advertising
- SEO, both by optimizing the website and publishing content elsewhere
- Rednote organic content and advertising (yes, it works for B2B)
- Bilibili video marketing
First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.