Chinese Legal Services Marketing Solution

As Chinese businesses expand abroad, they often require specialized legal and regulatory services to navigate global markets.

Reaching these potential clients can be daunting due to cultural differences and the complexities of the Chinese digital landscape. We simplify this process for you.

With over 15 years of experience, we offer comprehensive marketing services to help global legal services businesses build trust and drive growth in China.

Your One-Stop Solution for Legal Services Marketing in China

With us as your strategic partner, you instantly gain access to an all-inclusive Chinese marketing team that will seamlessly integrate with your global marketing team, handling high-level communications and hands-on marketing efforts.

In short, this means you’ll have a higher chance of succeeding and the ability to grow faster.

But what does this mean for you in practical terms? Let’s break it down.

Optimize Strategy for the Chinese Market

Reach an Optimal Strategy Faster

Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.

Using a lean process, we will continuously improve your strategy based on real market feedback.

Drive Attention With Targeted Advertising

Using highly targeted ads on major Chinese platforms such as BaiduWeChat, and Xiaohongshu, you’ll attract people who want what you provide.

We understand the importance of precision targeting.

Businesses of all sizes trust us to manage their ads proactively, so they don’t need to.

A Baidu search adverting results page for Oxylabs with graphics and text, created by our agency
A screenshot of a Chinese website for GeTS, a B2B logistics company, created by Chinese marketing agency Nanjing Marketing Group.

Convert More Website Visitors

You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.

Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.

We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.

Earn The Trust of Your Future Customers

Legal and regulatory services can be complex. Before your future clients are ready to buy, they’ll need to learn about your company and how you can help solve their problems. They will need to trust you.

We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and the Q&A platform Zhihu.

You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.

Screenshots of GeTs' account on Zhihu, Chinese knowledge platform, content created by Nanjing Marketing Group.

“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. They’ve been very responsive to all our requirements, continually suggest improvements, and always seek new ways to optimize our campaigns.”

– Christian Voss Pedersen, Group Marketing Manager, Virtugroup

Google Looker report showing organic search visibility trends on Baidu and Google, with spiky generally upward-sloping lines.

Enjoy Crystal-Clear Communication

You’ll get:

  • Visual reports with data from all platforms and your website.
  • Weekly video meeting availability.
  • Efficient planning on ClickUp (project management tool).
  • Slack or WeChat group chats.

Chinese Legal Services Marketing FAQ

Most industries can be promoted in China, but industries related to gambling, drugs, and other illegal activities are prohibited. However, with stricter policies, some industries have faced restrictions on their promotion channels, such as the financial, pharmaceutical, and investment sectors. The platforms available for different industries also vary, as do the required qualifications; therefore, before you enter the Chinese market, be sure to understand the situation of your industry in China.

Generally, a business license is a must. If you plan to use advertising platforms (Baidu Ads, WeChat Ads, etc.), you must provide bank statements and your website. In specialized industries, such as logistics, you may be required to provide qualification documents like a road transportation permit.

In China, some company websites use a VPN to bypass the firewall. Your promotion in China will not be affected by the firewall, and even Google Analytics data can be tracked. However, your website must load quickly in China and provide a problem-free user experience with a clear conversion path and an attractive CTA. There have been cases where a client’s login system could only be accessed via VPN, leading to a poor user experience.

From the decision to start to the start of promotion, it can take as little as one month. Calculating the time needed to achieve success depends on many factors, such as your industry, target audience, budget, and goals. However, everything has to start somewhere. We recommend you start with a basic plan, invest a small budget to test Chinese users’ feedback, and then continuously expand your promotion channels and budget as the promotion progresses.

In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance the user experience and give the impression that you care about them. Additionally, this website will serve as a landing page for all your promotion channels, with subsequent conversions and analysis focused on this site.

Initially, we recommend using your existing articles for promotion. However, we advise you to create new content tailored to a Chinese audience, as your products targeting Chinese users will certainly differ from those in other countries.

We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.

Since 2008, we have successfully promoted over 300 ads in the Chinese online marketing industry. Currently, we are focusing on the B2B and education sectors. Here are our case studies

First, contact our sales team to arrange a brief introductory meeting to establish your current situation, goals, and expectations. After a short research phase, our team will provide you with a detailed plan tailored to your situation. Once everything is ready, you can start your China market promotion.

 If you wish, we will handle everything from project initiation to implementation, promotion, and sales. We can take control, and all you need is to collaborate with us in the initial plan-making stage and then regularly check our promotional success. If you want to be more involved or need to control accounts, we also welcome it. We will share our experience and techniques in domestic online marketing and brainstorm together more promotion methods. All accounts we register belong to you, so you don’t have to worry about account theft.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal within a week.

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