If you represent a Western legal company looking to enter or grow in the Chinese market, our legal services marketing solution is for you.
We’ll activate a full Chinese marketing system to complement the marketing methods you already use outside of China. This will cover everything from driving targeted traffic to increasing conversions and nurturing sales leads with informative content.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Drive Attention With Targeted Advertising
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Earn The Trust of Your Future Customers
Legal and regulatory services can be complex. Before your future clients are ready to buy, they’ll need to learn about your company and how you can help solve their problems. They will need to trust you.
We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and other Chinese platforms.
You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: CIS DRS
CIS DRS, an international debt collection agency, contacted Nanjing Marketing Group in mid-2023 intending to enter the Chinese market.
Our strategy for CIS DRS
- Development and optimization of Baidu ads
- Creation of Baidu-hosted microsite
- Creation of case studies, publishing on a variety of Chinese social media and websites to improve performance in AI and search engines.
- Lead qualification support
Our results (as of October 2025)
- Over 800 inquiries in 25 months
- 139 qualified B2B leads matching strict client criteria
- 395% ROI (ads + service fees included)
Case Study: Virtuzone
Virtuzone helps foreign businesses set up companies in Dubai and the UAE, and wanted to test the Chinese market using Baidu ads. They reached out to Nanjing Marketing Group in 2020 to execute this for them.
Our strategy for Virtuzone
- Baidu and 360 search marketing with a focus on the highest-potential keywords
- WeChat Official Account setup and content marketing
- Zhihu content marketing (articles)
- Customer support
- Optimization of all campaigns to stand out against the competition
- Adjustment of their message on Virtuzone’s landing page, deploying China-specific copywriting, and FAQs
- Market research and acquisition of partners for Virtuzone
Our results for Virtuzone (2018–2019)
- Acquisition of more than 300 qualified leads
- Conversion into seven high-value sales
“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come.”
– Christian Voss Pedersen, Group Marketing Manager, Virtuzone
Chinese Legal Services Marketing FAQ
Overall, legal services are not heavily regulated. You can use Baidu, WeChat, and Xiaohongshu for advertising and organic content marketing. However, some parts are still restricted, such as law firms, investment, and immigration.
To advertise on Baidu, you must provide a digital version of your business license (certificate of incorporation) and a screenshot of your bank statement (transaction amounts can be obscured using mosaic). If you are a law firm, you will be required to provide law firm credentials.
Services related to immigration cannot be advertised on WeChat and Xiaohongshu, nor can the providers use their own official websites for Baidu.
Therefore, please contact us before starting your promotion so we can assist in assessing the situation.
It’s unlikely you need to be concerned about your website being blocked. Even If you use Google Analytics on your website, it also will not have a problem.
There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.
If your content and videos are hosted on a major Western platform such as YouTube, they certainly will not load in China.
From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.
In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Xiaohongshu, and other platforms.
You provide us with the English content in any format, and we will adapt it for use in China. Good articles and videos are essential, as is the basic information about the services.
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese legal services buyers care about service quality, reliability, client testimonials, and compliance with local regulations and standards. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.
We have successfully generated leads for Interseroh+, a sustainability service provider from Germany. By employing a strategy comprising Baidu search ads, WeChat customer service, and China-specific copywriting, we helped increase orders and brand awareness for their online platform Lizenzero. Since launching the campaign in late 2021, the number of orders on Lizenzero has grown to 150–200 per month. This is just one example of our successful campaigns.
First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.
Our clients usually have us handle everything from project initiation to implementation and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.