60% of Amazon sellers are Chinese, and many items you pick up at a mall will have “made in China” written on it. All of these Chinese businesses that sell abroad require various logistics services.
Reaching these potential clients can be daunting due to cultural differences and the complexities of the Chinese digital landscape. We simplify this process for you.
With over 15 years of experience, we offer comprehensive marketing services to help logistics businesses build trust and drive growth in China.
Your One-Stop Solution for Logistics Marketing in China
With us as your strategic partner, you instantly gain access to an all-inclusive Chinese marketing team that will seamlessly integrate with your global marketing team, handling high-level communications and hands-on marketing efforts.
In short, this means you’ll have a higher chance of succeeding and the ability to grow faster.
But what does this mean for you in practical terms? Let’s break it down.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Drive Attention With Targeted Advertising
Using highly targeted ads on major Chinese platforms such as Baidu, WeChat, and Xiaohongshu, you’ll attract people who want what you provide.
We understand the importance of precision targeting.
Businesses of all sizes trust us to manage their ads proactively, so they don’t need to.
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Earn The Trust of Your Future Customers
Logistics services are critical. Before your future clients are ready to buy, they’ll need to learn about your company and how you can help solve their problems.
We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and the Q&A platform Zhihu.
You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: Lizenzero
Lizenzero offers German packaging law registration for sellers shipping goods to Germany. When this became a legal requirement in January 2019, many Chinese cross-border sellers were unaware of the requirements and process for obtaining packaging licenses. To address this, Lizenzero partnered with Nanjing Marketing Group to enter the Chinese market.
Our strategy for Lizenzero
- Created a Chinese name: 莱证通
- Set up a Chinese phone number
- Launched monthly Baidu campaigns
- Integrated WeChat customer service (via Zendesk)
- Managed Chinese social media: WeChat, Zhihu, Bilibili, and Xiaohongshu
Our results (as of November 2024)
- Established Lizenzero’s reputation among Chinese exporters
- Grew monthly orders from zero to 150–200 per month
- Lizenzero became the first licensing agency with free Chinese customer service
“Our journey from inception to a significant presence in the Chinese market has been a story of transformation, championed by our partnership with Nanjing Marketing Group. Their strategies have been pivotal in our exponential growth and customer engagement. NMG will always bring innovative marketing solutions and ideas to contribute to expanding our brand in the Chinese market. The seamless collaboration between our German team and NMG, traversing the journey from zero to market leaders, demonstrates their unmatched ability to bridge cultural and business divides.”
– Ida Julia Schlößer, Marketing Manager, Lizenzero
Case Study: Papa John’s
Papa John’s is an American pizza restaurant chain. When they wanted to enter the Chinese market in 2012, they got in touch with Nanjing Marketing Group.
Our strategy for Papa John’s
- Creation of a system to analyze Baidu ads in Google Analytics’ e-commerce module and Baidu’s analytics tool, so both the US and Chinese teams can track data and measure results.
- Development and optimization of Baidu ads.
Our results (2012–2014)
- Increase of new and returning customers
- 1,000–2,000% ROI on their website
Chinese Logistics Services Marketing FAQ
In general, the logistics industry is not heavily regulated. You can use Baidu, WeChat, and Xiaohongshu for advertising, as well as organic content marketing. However, as a logistics industry company, you will need to submit a road transportation permit (道路运输许可证) to overcome some advertising restrictions, such as using your own official website and more creative content.
To advertise, you must provide a digital version of your business license (certificate of incorporation), road transportation permit (道路运输许可证), and a screenshot of your bank statement (transaction amounts can be obscured using mosaic).
However, if you do not have a road transportation permit, you cannot use your own official website in Baidu ads, and there will be limitations on the creative content.
It’s unlikely you need to be concerned about your website being blocked. Even If you use Google Analytics on your website, it also will not have a problem.
There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.
If your content and videos are hosted on a major Western platform such as YouTube, they certainly will not load in China.
From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.
In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Xiaohongshu, or other platforms.
You provide us with the English content in any format, and we will adapt it for use in China. In terms of the content, good articles and videos are essential, as is the basic information about the company and the services provided.
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese logistics buyers care about service quality, reliability, client testimonials, and compliance with local regulations and standards. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.
We have successfully generated leads for CrimsonLogic, a leading SaaS company providing trade compliance logistics solutions. By creating a Chinese website, installing an online chat tool, and managing key social media platforms like WeChat and Zhihu, we increased their inquiries from zero to 70 leads per month within three months. This is just one example of our successful campaigns.
First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.
Typically, our clients have us handle everything from project initiation to implementation and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.