Chinese manufacturers often source manufactured components from across the world to meet their production needs.
Reaching these potential clients can be daunting due to cultural differences and the complexities of the Chinese digital landscape. We simplify this process for you.
With over 15 years of experience, we offer comprehensive marketing services to help global manufacturing businesses build trust and drive growth in China.
Your One-Stop Solution for Manufacturing Marketing in China
With us as your strategic partner, you instantly gain access to an all-inclusive Chinese marketing team that will seamlessly integrate with your global marketing team, handling high-level communications and hands-on marketing efforts.
In short, this means you’ll have a higher chance of succeeding and the ability to grow faster.
But what does this mean for you in practical terms? Let’s break it down.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Drive Attention With Targeted Advertising
Using highly targeted ads on major Chinese platforms such as Baidu, WeChat, and Xiaohongshu, you’ll attract people who want what you provide.
We understand the importance of precision targeting.
Businesses of all sizes trust us to manage their ads proactively, so they don’t need to.
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Educate Your Future Customers
Before your future customers are ready to buy, they’ll need to know about you, and the specific components that you can provide them. They’ll also need to learn to trust you enough to do business with you.
With other websites for manufactured components, we’ve used a two-tier approach, and we’ll likely recommend the same for you.
- We’ll “transcreate” your key English source content into articles and videos for use on your website and socials.
- Then, if you have a website with thousands of pages, we’ll advise you how to adapt it for the Chinese market and Baidu.
“So much time has been saved by working with NMG, rather than doing it ourselves. If we tried it only on our own, it would have taken us a couple years, but with NMG we started planning in June and had ads running in July.”
– Whitney Beckley, Digital Marketing Director for Samtec Asia-Pacific (APAC)
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Chinese Marketing for Manufacturers FAQ
In general, the manufacturing industry does not have many restrictions. You can use Baidu and WeChat for advertising and organic content marketing.
To advertise, you must provide a digital version of your business license (certificate of incorporation) and a screenshot of your bank statement (transaction amounts can be obscured using mosaic).
It’s unlikely you need to be concerned about your website being blocked. Even If you use Google Analytics on your website, it also will not have a problem.
There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.
If your product guidebooks/videos are on a major Western platform such as YouTube, they certainly will not load in China.
From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.
In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Xiaohongshu, or other platforms.
You provide us with the English content in any format, and we will adapt it for use in China. For manufacturers, whitepapers and videos are essential, as is the basic information about the products and/or services.
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese manufacturers’ buyers care about product quality, after-sales service, and compatibility with local software and devices. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.
We have significantly boosted leads for Genie Industries by optimizing their Chinese website, managing their social media accounts, and handling Baidu advertising. Within the first three months of our collaboration, we achieved an average of 40 high-quality leads per month and a monthly increase of over 500 followers on WeChat.
First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.
Most commonly, our clients have us handle everything from project initiation to implementation and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.