Real Estate Marketing Solution for China

Some restrictions apply to real estate promotions in China. If you promote outside of China, you can advertise on Baidu but not on WeChat or Xiaohongshu. However, you can do organic content marketing and influencer marketing on all major platforms. If you are promoting real estate inside China, you will have more advertising options.

There are no special requirements if you promote real estate organically (not via advertising).

To advertise on Baidu, you must provide a digital version of your business license (certificate of incorporation). This works both for development companies and real estate companies. However, if you are an individual/independent seller, you cannot advertise on Baidu.

It’s unlikely you need to be concerned about your website being blocked. Although real estate advertising is restricted in China, it is not a topic that is so sensitive that your website will be blocked. If you use Google Analytics on your website, it also will not have a problem.

There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.

If your real estate listings are on a major Western platform such as YouTube, they certainly will not load in China.

From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.

In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Xiaohongshu, or other platforms.

You provide us with the English content in any format, and we will adapt it for use in China. For the real estate industry, photos and videos are essential, as is the basic information about the properties.

If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese real estate buyers care about schools, safety, restaurants (Chinese and otherwise), and other factors. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.

We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.

To give a few examples: In Australia, we sold multiple buildings on behalf of clients, held the #1 position on Baidu for Los Angeles real estate, sold apartments in New York, and sold student housing rentals in the UK.

First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.

Most commonly, our clients have us handle everything from project initiation to implementation and strategy. If you want to be more involved or need to control accounts, we also welcome it.

We also offer services as simple as account setup and one-time consulting.