Chinese Real Estate Services Marketing Solution

As Chinese businesses and families expand abroad, they often require help acquiring real estate.

Reaching these potential clients can be daunting due to cultural differences and the complexities of the Chinese digital landscape. We simplify this process for you.

With over 15 years of experience, we offer comprehensive marketing services to help real estate service providers build trust and drive growth in China.

Your One-Stop Solution for Real Estate Services Marketing in China

With us as your strategic partner, you instantly gain access to an all-inclusive Chinese marketing team that will seamlessly integrate with your global marketing team, handling high-level communications and hands-on marketing efforts.

In short, this means you’ll have a higher chance of succeeding and the ability to grow faster.

But what does this mean for you in practical terms? Let’s break it down.

Optimize Strategy for the Chinese Market

Reach an Optimal Strategy Faster

Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.

Using a lean process, we will continuously improve your strategy based on real market feedback.

Drive Attention With Targeted Advertising

Using highly targeted ads on major Chinese platforms such as BaiduWeChat, and Xiaohongshu, you’ll attract people who want what you provide.

We understand the importance of precision targeting.

Businesses of all sizes trust us to manage their ads proactively, so they don’t need to.

A Baidu search adverting results page for Oxylabs with graphics and text, created by our agency
A screenshot of a Chinese website for GeTS, a B2B logistics company, created by Chinese marketing agency Nanjing Marketing Group.

Convert More Website Visitors

You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.

Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.

We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.

Earn The Trust of Your Future Customers

Whether it’s a massive commercial real estate deal or the purchase of a family home, all real estate purchases are important investments in the eyes of the buyer. Before your future customers are ready to buy, they’ll need to learn to trust you.

We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and the Q&A platform Zhihu.

You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.

Screenshots of GeTs' account on Zhihu, Chinese knowledge platform, content created by Nanjing Marketing Group.

“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. They’ve been very responsive to all our requirements, continually suggest improvements, and always seek new ways to optimize our campaigns.”

– Christian Voss Pedersen, Group Marketing Manager, Virtugroup

Google Looker report showing organic search visibility trends on Baidu and Google, with spiky generally upward-sloping lines.

Enjoy Crystal-Clear Communication

You’ll get:

  • Visual reports with data from all platforms and your website.
  • Weekly video meeting availability.
  • Efficient planning on ClickUp (project management tool).
  • Slack or WeChat group chats.

Chinese Real Estate Services Marketing FAQ

Real estate promotions are partially restricted in China. If you are promoting real estate located outside of China, you will be able to advertise on Baidu, but not on WeChat or Little Red Book. However, it is possible for you to do organic content marketing and influencer marketing on all major platforms. If you are promoting real estate located inside China, you will have more advertising options available.

For promoting real estate organically (not via advertising), there are no special requirements.

To advertise on Baidu, you must provide a digital version of your business license (certificate of incorporation). This works both for development companies and real estate companies. If you are an individual selling one or two properties, you cannot advertise on Baidu.

It’s unlikely you need to be concerned about your website being blocked. Although real estate advertising is restricted in China, it is not a topic that is so sensitive that your website will be blocked. If you use Google Analytics on your website, it also will not have a problem.

There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website or using a landing page hosted by Baidu.

If your real estate listings are on a major Western platform such as Facebook, they certainly will not load in China.

From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.

In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Little Red Book or other platforms.

You provide us with the English content in any format, and we will adapt it for use in China. For real estate, photos and videos are essential, as is the basic information about the properties.

If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese real estate buyers care about schools, safety, restaurants (Chinese and otherwise) and other factors which might not line up one-to-one with your local buyers. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.

We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.

We have sold multiple buildings worth of units in Australia, held the #1 position on Baidu for Los Angeles real estate, sold apartments in New York, and sold student housing rentals in the UK. This is just to name a few examples.

First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.

Most commonly, our real estate clients have us handle everything from project initiation to implementation, and strategy. If you want to be more involved or need to control accounts, we also welcome it.

We do also offer services as simple as account setup and one-time consulting.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal within a week.

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