If you represent a Western technology company looking to enter or grow in the Chinese market, our technology marketing solution is for you.
We’ll activate a full Chinese marketing system to complement the marketing methods you already use outside of China. This will cover everything from driving targeted traffic to increasing conversions and nurturing sales leads with informative content.
Drive Attention With Targeted Advertising
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Earn The Trust of Your Future Customers
Technology purchases can be complex. Before your future clients are ready to buy, they’ll need to learn a lot about your company and how you can help solve their problems. They’ll also need to learn to trust you.
We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and other Chinese platforms.
You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: SAP Hybris
SAP Hybris is a German company that sells omnichannel and product content management software. While they have capable staff in China, they struggled to scale up their marketing and asked us for help in 2015. Their goal was to expand their recognition and influence in the Chinese B2B tech community.
Our strategy:
- WeChat marketing: content marketing
- Baidu marketing
Results (2015–2019):
- Increase WeChat article views by 5x
- Ranking of SAP Hybris at the top of Baidu SERPs (first two pages!)
- Generation of high-quality leads
“We are surprised how good your articles are. We are looking forward to more posts from you.”
– Bo Liu, Marketing Manager, Hybris SAP
Case Study: Microsoft
When Microsoft’s marketing agency wanted to enter the Chinese market in 2016 but encountered limitations, to doing so themselves and contacted Nanjing Marketing Group.
Our strategy:
- Development of paid search campaigns
- Running campaigns on Baidu, 360 Search, and Sogou
Results:
- More than one million USD per month in sales generation
- Return on ad spend (ROAS): 400–1,200%
“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market. NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities.”
– Ben Carson, Global SEM Manager, Microsoft
Case Study: Palo Alto Networks
Multinational cybersecurity company Palo Alto Networks wanted to grow its business in China and contacted Nanjing Marketing Group in 2013.
They knew it would be challenging to target the right type of buyer in China with ads because Palo Alto Networks sells large, complex enterprise solutions.
Our strategy:
- Development and implementation of Chinese search marketing campaigns
- Management of keywords and negative keywords
- Creation of ad creatives (text and image)
- Optimization of landing pages
Results (2013–2020):
- Generation of more than 1,700 enterprise leads
Chinese Technology Marketing FAQ
The technology industry generally does not have many restrictions. You can use Baidu, WeChat, and Rednote for advertising and organic content marketing. However, if you are selling software or apps, you will need certain certifications for these products.
To advertise, you must provide a digital version of your business license (certificate of incorporation) and a screenshot of your bank statement (transaction amounts can be obscured using mosaic).
If you are selling software or apps, you need to provide proof of software copyright or an app store link.
From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.
In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Xiaohongshu, or other platforms.
You provide us with the English content in any format, and we will adapt it for use in China. For tech services and products, whitepapers and videos are essential, as is the basic information about the services
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese technology buyers care about product quality, after-sales service, user reviews, and compatibility with local software and devices. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.
We have driven on-site purchases for Microsoft by planning and operating campaigns on Chinese search engines Baidu, 360 Search, and Sogou. Our efforts met and exceeded the 400% return-on-ad-spend targets, reaching peak returns of 1,200%.
First, contact us to have a meeting with a strategy consultant so we can learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in an average of two workdays (slower during busy periods).
Once everything is ready, you can start your China market promotion.
Our tech clients usually have us handle everything from project initiation to implementation and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.