REDnote (Xiaohongshu) Marketing Service

REDnote, known as REDnote in English, is a lifestyle app with over 300 million monthly active users.

They use it to read and share “notes” for self-improvement, education, housing, art, clothing and even business topics.

Screenshot of Cambrian College's Xiaohongshu page, as well as a post on their account related to Tim Horton's, content created by Nanjing Marketing Group.

Reach new customers virally

We’ll “transcreate” your source English content into bite-sized posts for REDnote.

We ran Cambrian College’s REDnote account for eight months and started seeing huge results after just six. The account gained 117 new followers and brought over 50 inquiries last month. And the numbers are still increasing.

Delight users with engaging content

These two examples for Cambrian generated 35 comments and 15 inquiries.

These are just two of the hundreds of organic posts we make on various Chinese social platforms.

A post for Cambrian College on Xiaohongshu inviting Chinese users to learn more about the Personal Support Worker program and apply.
Xiaohongshu advertising sample for Saint Mary's School, an American high school, oprated by Nanjing Marekting Group

Expand your reach with REDnote native advertising

By combining interesting content with REDnote’s advertising system, you can easily ramp up your views, likes and leads.

As a growing platform with a new ad system just rolled out in September 2023, rates are lower on REDnote than on other platforms.

REDnote (Xiaohongshu) Marketing FAQ

More and more B2B brands are opening official accounts on REDnote.

REDnote is useful for marketing for many different verticals, including some that might seem surprising. For example, we are currently running multiple successful marketing campaigns for logistics companies.

REDnote is a place to absorb new knowledge in bite-sized chunks. It supports text and image posts in a shorter format than long WeChat articles and short videos in a vertical format.

We generally recommend two or three posts per week. If that’s not possible, ensure at least one post per week.

When we aim to generate leads, we usually try to have users talk to us via REDnote’s messaging system. However, if you have activated REDnote advertising, we can try to apply for an exception.

Business accounts have fewer restrictions. Business verification on REDnote safeguards the rights of users and brands while enhancing the quality and credibility of content on the platform. 

Additionally, a certified company can gain more exposure and user trust, enhancing its competitiveness and sales performance on the platform. For users, products and services from certified companies are perceived as more reliable, thus improving the shopping experience and consumer confidence.

Yes. Unlike other Chinese platforms, REDnote advertising supports targeting specific foreign countries and cities. Learn more about how REDnote advertising works on this blog.

The first purchase of ad credit with REDnote via Nanjing Marketing Group should be at least 1,000 USD.

For REDnote marketing campaigns, we always create organic content, but only sometimes use ads as well.

There is a 1,000-character limit for posts (called “notes”).

Many topics are restricted, such as VPNs and medical advice. Of course, anything that is illegal in China is also off-limits.

A note is a short article that can contain several images.

In some cases, we translate content directly. However, more often than not, we will have new ideas for improving the content by adding additional information, changing the style of writing, adding new images, or anything else to help you meet your marketing goals in China.

Here are three important points:

1) REDnote is less competitive than major platforms such as Baidu and WeChat, so it is possible to find great deals.

2) It’s important to understand that it is used both for browsing and searching for content.

3) When advertising on the platform, we always pair it with great organic content.

No. Ads can be scaled more easily, ramp up more quickly, and are easier to measure.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal for services within a week.