WeChat Marketing Service

With 1.3 billion users, WeChat is the biggest social media platform in China.

Our WeChat marketing services will help you attract more followers and leads.

WeChat profile page of GeTS, B2B logistics company, content created by Nanjing Marketing Group.

Grow a targeted following of super fans

You provide the source content, and we’ll “transcreate” it for WeChat.

High-quality articles will drive higher open and share rates.

This article for GeTS was shared 42 times and has an open rate of 46%.

Drive leads with WeChat advertising

WeChat ads can target users via their interests, demographics, and region.

Budapest Metropolitan University gained one hundred new followers within two months during their recruiting season. Six creative ad copies and a reasonable strategy helped find targeted users and brought high-quality inquiries.

WeChat advertising examples of Loqate and TumAsia

Set up your account right, no Chinese business-entity required

What you’ll get:

  • A memorable name.
  • The correct account type.
  • Account verification.
  • A custom menu.
  • An active customer service function.

The account for the Chartered Institute for Securities and Investment was set up via Nanjing Marketing Group.

Delight users with engaging content

Scan these QR codes to check some of our work on WeChat.

For Cambrian, we ran their WeChat and other social marketing to increase enrollments by 6X over three years (during a pandemic).

For Lizenzero, we gained 600 new WeChat subscribers in three months. Plus, we drove more than double their target number of monthly orders.

WeChat account showing QR code
A screenshot of WeChat articles created for world-famous boom lift company Genie, created by Nanjing Marketing Group.

Make Your Brand Unforgettable

WeChat articles have a style of their own.

We’ll leverage your brand identity to create beautiful layouts for WeChat. Users will find your articles easy to absorb as well as visually-appealing.

See an example of a WeChat article created by us.

WeChat Analytics and Reporting

Receive:

  1. Visual reports with data from WeChat, your website and other platforms in one place.
  2. Access to WeChat’s back-end analytics platform.
  3. Analysis and advice from your bilingual account manager.
Graphic showing how data flows, starting with data from the sources (website, Baidu, WeChat and social platforms), being merged together in a database and then being shown visually via Google Looker reports.

WeChat Marketing FAQ

Yes. You may be able to sign up directly. We offer setup assistance for WeChat and other Chinese platforms.

If you are using a website with Stripe, you may be able to conveniently enable WeChat Pay in the settings. Note that this method does not give you your own WeChat Pay account. Read more here.

WeChat Pay can also be enabled for you after your WeChat account is created. It is not available for all business types.

When we create your WeChat Official Account, we will activate the customer support function.

Then, one or more of your team members can be added to the account and have access to respond to messages via WeChat.

WeChat support can also be connected to third-party tools such as ZenDesk. For this to work, you first need to have an active WeChat Official Account.

Advertising is not essential. However, it depends on your goals and business type.

Paying for advertising has the following benefits:

  • Improve brand awareness by reaching new people that would otherwise not see your content.
  • Attract new followers.
  • Persuade people to perform a certain action, such as to contact your sales team or make a purchase.

In our view, WeChat is an important part of an overall marketing strategy, but it is not the whole strategy on it’s own.

For advertising, we often go to WeChat, but we also use Baidu, Xiaohongshu and other platforms as well.

For content marketing, WeChat is one of the most important platforms. However, the most difficult part of content marketing is creating useful or entertaining content that people love. Once the content is created, it can easily be used in multiple formats and multiple platforms.

Contact Us for a Free Consultation

Whether it’s through email, chat, or a scheduled video meeting, we’re here to help.

We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.

If you think we’re a good fit, you’ll receive a proposal for services within a week.

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