With 1.3 billion users, WeChat is the biggest social media platform in China.
Our WeChat marketing services help international brands grow their following on WeChat, and turn fans into customers.
Everybody is on WeChat
- People of all age groups, even the tough-to-reach 50+ crowd.
- There’s an even split of male and female users.
- People in all regions of China.
Delight users with engaging articles
You provide the source content, and we’ll “transcreate” it for WeChat. These high-quality articles will get higher open and share rates.
For Cambrian, we ran their WeChat and other social marketing to increase enrollments by 6X over three years (during a pandemic).
For Lizenzero, we gained 600 new WeChat subscribers in three months. Plus, we drove more than double their target number of monthly orders.
Set up your account right, no Chinese business entity required
What you’ll get:
- A memorable name
- The correct account type
- Account verification
- A custom menu
- An active customer service function
Nanjing Marketing Group set up the account for the Chartered Institute for Securities and Investment.
Drive leads with WeChat advertising
WeChat ads can target users via their interests, demographics, and region.
Ads can be used to gain followers, leads, views, and more.
Reach new audiences with WeChat videos
WeChat’s “Channels” video section is the easiest way to reach new audiences with organic content.
We can transcreate your existing videos to maximize reach on WeChat.
Access clear analytics and reporting
Get your visual reports with data from WeChat, your website, and other platforms in one place.
You’ll also have access to WeChat’s back-end analytics platform, as well as analysis and advice from your bilingual account manager.
Case Study: Conestoga College
Conestoga College is a leading polytechnic education college in Canada. They tasked Nanjing Marketing Group with providing the Chinese-language part for the global campaigns in 2017.
Our strategy for Conestoga College:
- Plan and implement marketing on WeChat, Weibo, and other Chinese social media platforms.
- Use content marketing to familiarize students and their parents with Conestoga College.
Our results for Conestoga College (2017–2020):
- An increase in WeChat followers from zero to 1,225 through organic marketing methods only.
- More than 8,000 post views/week.
- Hit the target for Chinese international student admissions.
“Nanjing Marketing Group’s service is 5/5 stars. We appreciate their professional content planning, online event organization and social marketing for us.”
– Ryan Du, China Program Officer, Conestoga College
Case Study: Bar Codes Talk
Bar Codes Talk is a U.S.-based e-commerce company that sells digital barcodes to businesses around the world. They partnered with Nanjing Marketing Group to expand into China and build lasting trust with local customers.
Our strategy for Bar Codes Talk:
- Run a multi-channel campaign involving their website, WeChat, Baidu, Rednote, and various websites.
- Create and manage a WeChat Official Account to educate and support potential customers.
- Publish Chinese-language posts answering common questions about barcode use and purchasing.
- Use WeChat messaging for rapid customer support, and convert inquiries into sales.
- Integrate insights from WeChat interactions into Baidu and content marketing campaigns for stronger results.
Our results for Bar Codes Talk (2012–2023)
- Grew WeChat followers to 12,843 and received over 5,000 customer inquiries through WeChat alone.
- Built a trusted Chinese brand presence through consistent, educational WeChat content.
- Contributed to overall campaign success with 41,592 transactions, 60,082 inquiries, and a 387% ROI.
“NMG has always provided diligent and outstanding service. Taking a company internationally can be daunting but NMG takes the reins, guides you into best practices and makes sure that you have the tools required to be successful. NMG has optimized our website for Chinese search engines, provided translations, as well as constantly provides recommendations on best practices and new avenues to explore. We would highly recommend NMG’s services!”
– Brandon Gordon, Owner
WeChat Marketing FAQ
Yes. Direct sign-up is possible. We offer setup assistance for WeChat and other Chinese platforms.
If you are using a website with Stripe, you may be able to conveniently enable WeChat Pay in the settings. Note that this method does not give you your own WeChat Pay account. Read more here.
WeChat Pay can also be enabled for you after your WeChat account is created. It is not available for all business types.
When we create your WeChat Official Account, we will activate the customer support function.
Then, one or more of your team members can be added to the account and have access to respond to messages via WeChat.
WeChat support can also be connected to third-party tools such as Zendesk. For this to work, you first need an active WeChat Official Account.
Advertising is not essential. However, it depends on your goals and business type.
Paying for advertising has the following benefits:
- Improve brand awareness by reaching new people who would otherwise not see your content.
- Attract new followers.
- Persuade people to perform a certain action, such as contacting your sales team or making a purchase.
In our view, WeChat is an important part of an overall marketing strategy, but it is not the whole strategy on its own.
For advertising, we often go to WeChat, but we also use Baidu, Rednote, and other platforms.
For content marketing, WeChat is one of the most important platforms. However, the most difficult part of content marketing is creating content that people love. Once the content is created, it can easily be used across multiple formats and platforms.
You will need to have a WeChat account before publishing content or advertising. Many companies set one up themselves, but we can help you get through the account setup process.
Transcreate isn’t a real word, but we coined it to explain our content creation process, which involves translating English source material and adapting it for a Chinese audience.
It takes about seven business days, as long as you respond to emails from WeChat within one day.
One of your staff members or one of ours can provide customer service via WeChat.
We typically provide customer support on WeChat, a live chat box on a website, and other social media platforms where we run promotions.
Where possible, Google’s Looker Studio is our preferred choice because the reports have convenient filters that make it easy to create custom reports on the fly.
We provide the data in Google Sheets, so you can use it however you like.
For larger/enterprise clients, we often create separate reports in other formats, such as PowerPoint.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.