"Shirley started at Nanjing Marketing Group in a content-focused role, and this experience helped her develop a deeper understanding of Chinese user behavior, audience needs, and localized content strategy.

Ten years on, Shirley now focuses on helping overseas companies improve their promotion performance in China through Chinese social media platforms and digital marketing strategies.

Over the years, she has helped more than 100 companies and educational institutions promote their brands and services in the Chinese market. She specializes in connecting international clients with Chinese audiences, helping brands create more effective and localized marketing campaigns."