Breaking into the Chinese market is one challenge. Running a high-performing and self-sustaining marketing operation is another.
Companies that want to build their own marketing operations in China but are starting from scratch often face
- a lack of local market knowledge and platform expertise,
- uncertainty about whether to work with an agency or hire an in-house team, and
- challenges in transitioning from an agency to in-house operations.
Many businesses struggle with ineffective agencies, misaligned strategies, or internal team limitations—and that’s where our consulting service comes in.
We help businesses navigate the complexities of Chinese digital marketing, whether they are managing their strategy in-house or working with an agency.
Who is This Service For?
We provide strategic Chinese digital marketing consulting to help businesses maximize their marketing potential in China. This service is ideal for:
1. Multinational Corporations with a Chinese Team
Some corporations have in-house teams but struggle with the following:
- Their agency or in-house team isn’t delivering expected results.
- They need expert guidance to refine their strategy and execution.
- They want an independent review of their agency’s performance.
2. Marketing Agencies & Service Providers
Agencies managing Chinese marketing campaigns need to improve in the following areas:
- Internal expertise to serve the clients better.
- A clearer strategic framework for long-term client success.
- Specialized training and knowledge of the latest Chinese marketing trends.
3. Businesses Entering the Chinese Market
Companies that want to build their own marketing operations in China but are starting from scratch often face:
- A lack of local market knowledge and platform expertise.
- Uncertainty about whether to work with an agency or hire an in-house team.
- Challenges in transitioning from an agency to in-house operations.
How We Help?
Our consulting service covers all key aspects of Chinese digital marketing:
- Marketing Strategy & Audits – We analyze your current marketing situation and provide clear recommendations.
- Industry & Competitor Insights – Get market trends, competitor benchmarking, and data-driven strategies.
- Advertising Optimization & Performance Evaluation – We audit Baidu, WeChat, Rednote, and other platforms to identify improvements.
- Transition & Team Training – We help businesses build internal marketing expertise for long-term success.
Case Study: Samtec
Samtec is a large and international business specializing in the manufacturing of electronic interconnects.
They already had a manufacturing facility and local sales team in China, but they wanted to further increase sales.
The Marketing Manager for the Asia Pacific Region of Samtec – Whitney was looking for a reliable and sustainable Chinese marketing system and built their own team to help the company grow in China.
Our collaboration began in mid-2022.
The Results (as of February 2025):
- Increased brand awareness and reach among Chinese customers.
- Higher lead generation from Chinese audiences, leading to more leads and sales opportunities.
- Enhanced in-house marketing capabilities within the Samtec marketing team.
- Continued growth of website conversions, including sample requests, purchases, and resource downloads.
Learn more by watching the interview with Whitney.
Case Study: Meest
Meest is a global postal logistics company. We worked with them to enhance their marketing efficiency, bringing existing marketing efforts into one coherent strategy.
Our strategy for Meest:
- Conduct a full audit across Baidu, WeChat, and Rednote
- Build a visual performance dashboard integrating all key metrics
- Improve website localization and content quality
- Provide ongoing strategic consulting and performance reviews
Results:
- Lead generation increased by over 50%
- Data reporting and analysis became more transparent and efficient
- Brand visibility steadily improved across all channels
Chinese Digital Marketing Consulting FAQ
Our consulting service is tailored for businesses with specific needs or in unique stages of development.
But in addition to providing strategy, audits, and training, we also offer traditional marketing agency services depending on the client’s needs. Whether you’re looking for in-depth guidance or full campaign management, we can adapt our approach to suit your goals.
If you don’t have a Chinese team, there’s no need to worry.
Our consulting service is designed to support businesses from the ground up.
We provide end-to-end support, starting with a well-structured marketing strategy to establish a strong foundation.
Next, we take on an active marketing role to execute campaigns effectively and drive initial growth.
Once your business gains traction, we assist you with recruiting and training an in-house team, equipping them with the skills and knowledge to take over operations independently.
This way, you get a seamless transition from outsourcing to in-house operations while maintaining long-term marketing success.
We focus on clear and measurable results, such as increased conversions, lead generation, brand awareness, and cost efficiency. Our approach ensures ongoing optimization and adapts to market changes.
Some clients see immediate improvements after audits and strategy adjustments, while long-term goals like team-building and branding may take months.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.