Gallery: Baidu Ads

What did we do?

The client did not provide any existing visual materials or creative assets for the campaign; our team developed everything from concept direction and copywriting to final design.

(This allowed the client to focus on their business while we handled the full creative process locally for the Chinese market.)

For this project, we provided full Baidu Ads creative design services for EconomyBookings across multiple ad formats:

• Large image ads
• Showcase-style ads
• Large image ads with sitelinks
• Ad copywriting and messaging

For this ad, we used a high-saturation yellow sports car to help it stand out, while the tilted “无忧租车” headline reinforces the sense of speed and movement.

Instead of long-form copy, the ad uses short parallel phrases to communicate key selling points:

• “国际租车” (“International Car Rental”)
• “异地还车 自由出行” (“One-Way Rentals, Flexible Travel”)
• “线上预订 高效快捷” (“Online Booking, Fast & Efficient”)
• “价格透明 旅途省心” (“Transparent Pricing, Worry-Free Travel”)
• “全球覆盖 尽享便捷” (“Global Coverage, Convenient Experience”)

This structure allows users to quickly understand the service, key benefits, and why they should click—reducing decision-making friction within just a few seconds.

What Can We Learn From These Ads?

Baidu Ads Are a High-Intent Environment

Unlike social media platforms, Baidu Ads operate in a high-intent search environment. Users are already actively searching for services, and decisions occur almost instantly once they feel they’ve found what they’re looking for. 

On Baidu search pages, the user journey is usually:

Stop → Evaluate → Click

Because of this, the role of creative design is very direct: Capture attention quickly, establish trust immediately, and guide users toward action.

Strong Visual Impact

On Baidu search pages, image ads are relatively small, so strong visuals are essential for capturing attention early on.

Clear Value Proposition

Capturing attention is only the first step. Once users notice an ad, they need to understand its value immediately.

For search ads, a clear value proposition often matters more than clever copywriting. Users want to know what the service is, why it is relevant to them, and what benefits they will receive.