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Rednote Marketing: Guides, Services & Examples

Explore Rednote (Xiaohongshu) guides, content examples, and services for your brand’s Chinese marketing.

Start here · Services · Examples · Guides

Start Here

Understand the Audience

Learn about Rednote’s users and consider how your audience fits.

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Set Up Your Account

Follow the account setup and verification guide.

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Plan Your Marketing

Explore content, advertising, and the role of Rednote in your marketing.

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Rednote Marketing Services

Rednote Marketing

Get help planning and managing your Rednote presence.

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Content Creation

Create Chinese-language posts for your intended audience.

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Rednote Advertising

Support your campaign with paid advertising.

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See Our Work

Rail Ninja: Rednote Posts

Explore content and organic performance from our work with Rail Ninja.

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Rednote Advertising

Browse examples of paid creative for Rednote.

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Video Localization

See how we adapted an American Wave Machines video for Rednote.

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Explore Guides by Topic

Planning & audience

Content & discovery

Advertising & education

Latest Rednote Articles

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