For Western organizations that seek to reach a broader audience on WeChat, videos are a great option.
WeChat has a section for short vertical videos called “Channels” where content has the potential to spread virally.
Kind of like Douyin/TikTok
WeChat Channel is a Douyin-like section within WeChat, but it has a couple of unique benefits:
- While Douyin users are young, WeChat also has a greater base of older users.
- Videos on WeChat not only spread virally, but also through friend networks.
For these two reasons, WeChat is a great place to publish business-related content.
We know how to make videos that get likes
We’ve created over 500 short videos in Chinese and English for our own accounts. This helped us learn how to craft the right hook and script, as well as edit for maximum impact.
This video by our founder shares some English tips:
- Views – 161K
- Likes – 3,020
- Recommends – 1,293
Provide us with source materials in any format, and we’ll “transcreate” the WeChat videos
We don’t just translate or dub your content. Rather, we “transcreate” it for the Chinese market and for WeChat users in particular.
The process is simple:
- We’ll help you plan a content schedule.
- You provide us with the source video materials.
- We will re-edit, subtitle, add background music, add real or AI announcers, or even create a whole new video in a different style.
This video for Saint Mary’s School used source material from their Instagram and was adapted by us for the Chinese market. It’s part of a campaign that delivers consistent applications and enrolments for years.
Access clear analytics and reporting
Get your visual reports with data from WeChat, your website, and other platforms in one place.
You’ll also have access to WeChat’s back-end analytics platform, as well as analysis and advice from your bilingual account manager.
WeChat Video Production FAQ
Short, authentic, and informative videos perform best.
High production value is not required just for the sake of it. However, it can be valuable if it helps users understand what you’re talking about – for example, a tour of a school campus or a video explainer showing how your technology works.
Entertaining clips can drive likes, but may not be useful for attracting leads. For example, we have a video with a single like that brought in over $100K in business, and a video with over a million likes that made $0.
WeChat videos (on WeChat Channel) are great for driving awareness for new audiences. This is in contrast to WeChat articles, which have a very high view rate for current fans but struggle to reach new audiences.
Videos are commonly 30 to 120 seconds long.
It is possible to post much longer videos as well, but it’s not really what users expect on WeChat.
We recommend choosing a specific topic and covering it directly and concisely. If you waste time with fancy intros or try to cover parallel topics, viewers will swipe away.
The most important thing is to get the viewer’s attention in the first two seconds and then not bore them.
We typically adjust content for the Chinese market, but we can use English-language short videos as the source material.
In some cases, it also makes sense to add subtitles to English videos and publish, but this must be determined on a case-by-case basis.
We never republish English videos without any translation or subtitles.
No, but we recommend it. A verified WeChat Official Account adds brand trust and allows integration between your videos, articles, and customer chat. We can help set this up for you.
A personal WeChat account that has undergone real-name authentication must be tied to the account for administration. This may be somebody on your side or one of our team members.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.