Digital advertising is the quickest way to reach targeted Chinese audiences.
If you are a Western business running successful digital ad campaigns in English or other languages, you’re in the right place.
Our Chinese advertising services are tailored to help you rapidly scale your business in China with less hassle and full transparency.
Baidu – Search ads
Baidu is undoubtedly the most popular search engine in China.
Their robust search ads system—similar to Google’s—allows you to place ads in front of people searching for what you’re selling.
We’ve run campaigns as large as Microsoft’s (the largest in the world at the time) to as small as Grammarly (when they had just two employees).
Rednote – Excellent ROI on the “platform of the moment”
Rednote attracts young users interested in multiple lifestyle areas. Makeup enthusiasts, travel vloggers, fitness fanatics, and students interested in international study are just some of the people using the platform.
For any ad campaign to an international Chinese audience, Rednote is often our first choice.
The key to success is excellent “notes” (Rednote’s short text, image, and video posts). After creating several thousand of these notes, we’ve gotten very good at it.
WeChat – The world’s most comprehensive social platform
Everybody in China uses WeChat.
It’s a comprehensive app including chat, friend feed, branded Official Accounts, video “Channels,” and more.
WeChat’s ad system allows you to target people by demographic and interest by leveraging WeChat’s incredible insight into each of its one billion+ users.
Bilibili – The YouTube of China
Bilibili has a younger audience hungry for entertainment and education.
If your product is the type that is better shown than described, video advertising on Bilibili is a great option.
Optimize all stages of the user experience
We’ll proactively optimize your
- platform selection,
- targeting,
- ads,
- bids,
- landing pages, and
- even the conversion process.
Ad creatives that make your future clients think “yes”
We’ll discover the messaging that drives the best results.
We’ll also craft creatives that stand out and receive a higher clickthrough rate from your target audience.
All of this will match your global branding.
Landing pages that convert more users
Whether it’s a website, Baidu-hosted microsite, or WeChat funnel, we know how to craft Chinese content that persuades users to move to the next step.
We’ll also review your entire conversion funnel to reveal opportunities for improvement.
Receive more qualified leads
China moves faster.
Your Chinese competitors are probably offering real-time chat on their websites, and your future customers will expect the same from you.
We’ll communicate with incoming leads on your website to increase the conversion rate and filter out the weaker ones.
Enjoy transparent reporting
Receive visual English reports that show high-level performance and keyword-level data.
Data from all your Chinese advertising campaigns and Google Analytics will be neatly merged.
Convenient payments
We accept all major global payment methods:
- International bank transfers
- Local transfers (USA, UK, Europe, China, and Canada)
- Check
- Major credit cards
- Bitcoin
There are no fees on most payment methods. Credit card payments include a 1.9% processing fee.
Supported currencies: USD, EUR, GBP, CNY, CAD, BTC.
Case Study: Microsoft
US search marketing agency Point It was running a successful global search campaign for the Microsoft Store, but the only country they needed to activate was China.
They reached out to Nanjing Marketing Group, and we planned and operated the campaign for Chinese search engines Baidu, 360 Search, and Sogou.
Our strategy:
- Plan and operate search advertising across China’s major engines
- Adapt global SEM playbooks to local search behaviour and policy requirements
- Continuously optimize bids, keywords, and creatives to hit strict return-on-ad-spend targets
Results:
- Exceeded Microsoft’s ROAS target of 400%, reaching peaks of 1,200%
- Established reliable, scalable on-site purchase growth within China
- Integrated smoothly with Microsoft Store’s global paid search operations
“NMG has been a great partner to complement Microsoft Store’s global paid search efforts in an otherwise challenging market.
NMG is able to quickly adapt to changes with consistent results, while their knowledgeable staff is quick to respond, willing to help, and always on the lookout for testing and growth opportunities.”
– Ben Carson, Global SEM Manager, Microsoft
Case study: Meest
In 2024, Meest partnered with Nanjing Marketing Group. As part of a broader consulting and marketing campaign, we helped them improve WeChat ad performance and lead quality.
Our strategy:
- Launch targeted WeChat Moments ads to reach cross-border sellers
- Focus on increasing followers via the Official Account
- Create localized content and visuals tailored to Chinese audiences
- Continuously optimize based on ad data and user feedback
Results:
- Monthly lead volume more than doubled within six months
- Engagement and inquiries on WeChat increased significantly
- WeChat became one of Meest’s top-performing marketing channels
Chinese Advertising Service FAQ
Yes. Usually, you only need to submit your business license and bank statement (with some sensitive information removed). Businesses in some industries will require additional certification documents.
Here’s a tool to help you find if your business is eligible for advertising: https://nanjingmarketinggroup.com/china-advertising-checker
We generally update reporting data in Google Looker reports once per week. Some clients also view data directly in their Baidu account, although the interface is in Chinese.
The reports have an English-language interface. Keywords are shown in Chinese, with keyword data AI-translated into English. Sometimes the AI translation is incorrect, but it’s fine for over 90% of keywords.
We recommend committing to at least three months of active advertising.
Before then, it will take about two weeks to set up the account and properly build the campaign. This is a conservative timeline, assuming some back-and-forth communication with you.
After launching ads, three general scenarios occur:
- It’s best to plan for a scenario where we will get traffic and inquiries within the first week. However, Chinese consumers are demanding and will have feedback about what your offering lacks. As a team, we must listen to them and respond by improving the offer and marketing. This result is most likely if you aren’t ready for Chinese-level competition yet, as it is a step above everywhere else.
- It’s not unlikely that your advertising efforts will immediately bridge the gap between your offer and customers. This result is most common if you already have Chinese customers and want to expand.
- You may also get traffic, but very few strong leads. This indicates a major mismatch between your offering and what the actual people viewing your ads want.
We’ll do better than merely translating your ads.
We’ll use your ads for inspiration, especially ones with a strong performance on Google, Meta, or wherever you advertise outside of China.
However, we will create all the Chinese ads (text and images) from scratch. We will also share the AI-translated English version of the ads with you for discussion.
Yes. You must provide us with a certificate of incorporation/business license and a bank statement to show that the same entity holds the legal business, website, and bank account.
We will show you more details during the sales or setup process.
They might request that a certain page or topic be removed, for example, a page related to crypto investments.
During our consultation process, we will consider multiple options; our most commonly recommended choices are Baidu, WeChat, and Rednote.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.