China Advertising Eligibility Checker

Chinese Internet regulations can make it tricky for foreign businesses to advertise in China. Each platform has its own rules, and documentation is sparse or outdated.

We have gathered data from Baidu, WeChat, Rednote, and Bilibili to help you understand where you are allowed to advertise, regardless of your industry.

If your industry is not eligible for advertising, you still have some options:

1. Use content marketing, such as website SEO, social marketing, WeChat articles, long-form articles on other websites, Rednote posts, YouTube-style videos on Bilibili, or short videos on Douyin, Rednote, Bilibili, and WeChat.
2. Partner with influencers.
3. Create a business entity in China to unlock more advertising options.

For help with advertising, content marketing, or any other Chinese marketing needs, please reach out to us via the form below.