A Tour of Baidu – The Google of China
In this post, you’re going on a tour of China’s most popular search engine, a place where over…
READ MOREChina GEO Metrics Explained: How to Measure Brand Visibility in AI Search
In our previous article, China GEO: How AI Search Is Changing Content Visibility, we explored how AI search…
READ MOREChina GEO: How AI Search Is Changing Content Visibility
In March 2026, concerns around AI models being “poisoned”—with companies feeding low-quality or misleading content into AI systems…
READ MOREZhihu User Demographics 2026
Zhihu is often described as China’s answer to Quora, but this comparison only captures part of the picture. …
READ MOREA Guide to Rednote Demographics 2025
In 2025, Rednote (also known as Xiaohongshu) remains China’s most popular lifestyle app and is showing no signs…
READ MOREHow to Optimize Thumbnails & Titles on WeChat, RedNote (Xiaohongshu), and Bilibili to Drive China Marketing Traffic
A common pitfall of content creation that affects influencers and professionals alike is the curse of “low views.”…
READ MOREBaidu User Demographics 2026
In the West, the phrase “Google it” is synonymous with a web search, and in China, there’s an…
READ MOREDouyin User Demographics 2025: Reaching Your Audience in China
According to QuestMobile, as of May 2025, Douyin (抖音) boasts over one billion monthly active users in China,…
READ MOREMarketing To Chinese Tourists: A 2025 Guide
Chinese outbound tourism appears to be back in business, yet not all destinations are benefitting equally. Why is…
READ MOREGuide to WeChat Official Account Setup (2025)
With over 1.4 billion users, WeChat is the most popular social platform in China. If you want to get…
READ MOREWeChat User Demographics 2025
As of early 2025, the total global monthly users of WeChat officially surpassed 1.402 billion. This includes both…
READ MORESix Chinese Social Media Platforms Western Businesses Need to Know (2025)
Any Western brand or company succeeding at home (or internationally) will understand the power of social media marketing…
READ MOREContact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.