The Three Effects of Content Marketing You Might Be Missing
A quick question before we begin: How do you evaluate the impact of your content marketing? If you’re…
READ MORE Why Use Looker Studio (Google Data Studio) for Baidu Ads?
In this post, I want to show you how to analyze a merged data report (Baidu’s advertising system…
READ MORE Outbound Leads Vs. Inbound Leads (and How to Handle Both)
In this post, I’ll be examining outbound and inbound leads, and how B2B-oriented businesses used to big sales…
READ MORE The Simple Guide to Chinese Website Transcreation (2022)
Your website is a key hub for your future customers to learn more about you. If it works…
READ MORE How do Chinese International Students Choose Where to Study? (2022)
How do Chinese international students choose where to study? And, what kind of problems do they face? I…
READ MORE How to Persuade People to Change Medical Opinions
How do you get a person to change their opinion on medical matters? It seems tough to do,…
READ MORE How to Use Stripe to Accept Payments via Alipay and WeChat Pay (2022)
“Alipay or WeChat Pay?” – That’s what you’ll hear in China a lot. Every time you buy a…
READ MORE How to Calculate Your Chance of Success in the Chinese Market
Breaking into the market in mainland China takes a great deal of time, money, and effort. So, how…
READ MORE 11 Bilibili Marketing Tips for Foreign Businesses (2021)
Bilibili’s MAUs grew by a staggering 91% in the last quarter of 2020, reaching 202 million users. User engagement…
READ MORE How to Run a Weibo Livestream for a University
With universities unable to hold in-person events in China during the pandemic, they’ve been searching for other ways…
READ MORE Is 2022 a Good Time to Promote an Online Training Business in China?
It’s almost 2022 and China’s education industry has gone through a lot of late. First, it was hit…
READ MORE 7 Tips to Create a High-Converting Baidu ‘Jimuyu’ Landing Page
Jimuyu (基木鱼) is a new landing page solution developed by Baidu. So far, companies operating in the field…
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