Can Crypto Projects Be Promoted in China?
Why are many crypto projects doing nothing to promote themselves in China? This seems very odd to me…
READ MORE Is Account-Based Marketing Worth It in China?
No, it isn’t. At least, not in the strictest sense of the phrase. Let’s take a look at…
READ MORE Using Email for B2B Communications in China
This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in…
READ MORE 11 Ways to Use WeChat for Student Recruitment in China (2021)
It’s university application season again, which means that students are busy preparing and the universities are busy recruiting.…
READ MORE Baidu Marketing
If you’re looking to do any search marketing in China—organic or paid—you’ll need to get to know Baidu.…
READ MORE How to Use Weibo for China Marketing (2021)
Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as a…
READ MORE Guide to WeChat Official Account Setup (2022)
Last updated: November 15, 2022. With over a billion users, WeChat is the most popular social platform in China. If…
READ MORE Chinese ICP License Guide (How to Host Your Website in China) (2020)
Applying for an ICP license is important for any foreign company that wants to host a website or…
READ MORE Baidu Pay-Per-Click Search Advertising Guide (2020)
Baidu is by far the most-used search engine in China, with 72% of the market. Its mobile app has 544…
READ MORE 7 Ways to Improve Your China Video Conferences
So, you’re starting to do video calls with China, are you? I’ve been working remotely since 2008. During…
READ MORE How to Write Great WeChat Articles (2020)
For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds your…
READ MORE Baidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)
This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce: Why…
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