Tourism Marketing Solutions for China

While the tourism industry is not a sensitive topic in China’s regulatory environment, general advertising rules apply. For example, superlatives like “best” or “favorite” are not allowed to be used in advertisement texts. Certain types of sales promotions are also restricted, for example, when discounts are misleading. While influencer campaigns are highly popular in China, they are also very regulated.

Yes. However, some Western websites (YouTube), search engines (Google), and social media (Facebook) are blocked in China. But since people use other social apps, that’s where you can advertise your brand and reach these consumers.

Western business websites are typically not blocked in China. Your website may load more slowly, but we will show you which modifications can solve this issue.

There are no special requirements to advertise tourism services in China. However, to open accounts on major Chinese social media platforms, a business license, ID, bank account details, and other supporting documents are typically required.

Once we decide to work together, we can start advertising in China within 2–4 weeks. This depends on the strategy we agree on, the goals, the required steps, and your input.

As for results, it varies. If your goal is to drive traffic, this can be seen and reached within as little as 72 hours. If your goal is to engage followers, this typically takes a few weeks. If you wish to convert these followers into buyers (drive ROI) and grow your channel, this usually takes a few months. Finally, brand loyalty and repeat customer engagement take several months.

In the initial stages of your collaboration, we will provide daily updates (WeChat, Slack, ClickUp, or email) and hold weekly online meetings to ensure we fully understand your needs and goals, and implement the strategy accordingly.

Every month, we will provide an interactive visual report from all platforms and your website, summarizing the results from the previous month. We will also lay out the strategy for the following month.

Once every three months, we will review progress and discuss whether the strategy requires any adjustments.

Ultimately, every decision is yours. However, we do recommend a Chinese website if you want to reach Chinese customers and effectively enter the Chinese market. Why? Even if your target audience speaks English, a Chinese website with localized content improves their experience. Besides, this content can also be used on Chinese social media, other platforms, or for other uses (such as newsletters).

Simple translations of content don’t work in the Chinese market. That’s because Chinese culture and online preferences vastly differ from those in the West.

However, we can help you localize your English content and adapt it for a Chinese audience.

High-quality photos and videos are very important for the hospitality sector, and these also require a localized approach so that Chinese netizens can relate to them.

Many of our clients face this challenge. Initially, our bilingual team is happy to assist with the Chinese communication within your business to set everything up and get the process started. Once your business grows in the Chinese market and has its first Chinese customers, it will be more effective to hire a Chinese customer officer. Using our industry expertise, we can train new hires and have them ready for the role in no time.

Absolutely! We have worked with Qatar Airways in the past, and several car rental platforms and companies are among our current clients. (Please refer to the Case Study section above for details.)

To get started, we offer a free initial consultation (30 minutes), so we can get to know each other. During this step, we can determine your needs, goals, and how we can assist you.

As a second step, we create a tailor-made proposal with deliverables, timelines, and a budget. We usually deliver this proposal in the form of a mix-and-match menu within two working days.

Finally, after you have chosen tasks and campaigns from the menu, we sign an agreement and begin implementation to get you ahead in the Chinese market.

Most of our clients in the hospitality sector ask us to manage everything, from project initiation to implementation and strategy. However, if you prefer more involvement or need direct control over accounts, we are happy to accommodate.

If you prefer a one-off consultancy to set your strategy for the Chinese market and want to implement the individual tasks yourself, we are here to help.