WeChat advertising is a great way to reach targeted audiences in China.
If you’re a Western business or school, Nanjing Marketing Group can help you create the right account, optimize your strategy, and publish localized ad creatives.
Intelligent targeting options
WeChat ads can target users via their interests, demographics, and location.
WeChat has a targeting advantage over other apps due to how much data it gathers from users:
- Who they are
- What they read
- What they interact with
- What they buy
Transcreated ads to maximize results
We don’t just translate your existing ads.
You provide us with the content, and we’ll create ads localized for the Chinese market.
Landing pages that convert more users
Whether it’s a single landing page on WeChat or full website, we know how to craft Chinese content that persuades users to move to the next step.
We’ll also review your entire conversion funnel to reveal opportunities for improvement.
Access clear analytics and reporting
Get your visual reports with data from WeChat, your website, and other platforms in one place.
You’ll also have access to WeChat’s back-end analytics platform, as well as analysis and advice from your bilingual account manager.
Convenient payments
We accept all major global payment methods:
- International bank transfers
- Local transfers (USA, UK, Europe, China, and Canada)
- Major credit cards
- Check
- Bitcoin
There are no fees on most payment methods. Credit card payments include a 1.9% processing fee.
Supported currencies: USD, EUR, GBP, CNY, CAD, BTC.
Case study: Meest
In 2024, Meest partnered with Nanjing Marketing Group. As part of a broader consulting and marketing campaign, we helped them improve WeChat ad performance and lead quality.
Our strategy:
- Launch targeted WeChat Moments ads to reach cross-border sellers
- Focus on increasing followers via the Official Account
- Create localized content and visuals tailored to Chinese audiences
- Continuously optimize based on ad data and user feedback
Results:
- Monthly lead volume more than doubled within six months
- Engagement and inquiries on WeChat increased significantly
- WeChat became one of Meest’s top-performing marketing channels
WeChat Advertising FAQ
Usually, yes. A Chinese business entity is only required for some industries.
On WeChat, advertising accounts are separate from Official Accounts.
You will need an Official Account first, which is something we can assist you with if you don’t already have one.
The minimum initial deposit is 7,000 CNY (~1,000 USD).
The minimum daily budget you can set is 100 CNY.
Where possible, Google’s Looker Studio is our preferred choice because the reports have convenient filters that make it easy to create custom reports on the fly.
We provide the data in Google Sheets, so you can use it however you like.
For larger/enterprise clients, we often create separate reports in other formats, such as PowerPoint.
We built a tool to help you find out: https://nanjingmarketinggroup.com/china-advertising-checker
For our campaigns, WeChat ads usually link to a landing page and form. This allows users to learn more about the offer and then contact your sales team.
WeChat ads can only link to external websites if that website has an ICP License.
They can also be linked directly to other WeChat properties, such as a WeChat Official Account, WeChat Channels (video account), or WeChat Mini Programs.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.