Baidu Marketing: Guides, Services & Examples

Explore paid search, SEO, and AI search resources for reaching customers in China.

Start here · Services · Examples · Guides

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Plan a Search Campaign

Understand Baidu pay-per-click advertising and campaign planning.

Explore Organic Search

See how Baidu SEO differs from the Google SEO work you already know.

Understand Ad Formats

Compare the ways your business can appear in Baidu search results.

Baidu Marketing Services

Baidu Marketing

Explore NMG’s approach to reaching Chinese search users.

Baidu Advertising

Get support with paid search campaigns.

Baidu GEO & AI Optimization

Explore services for visibility in Baidu’s AI search experience.

See Our Work

Baidu Advertising Examples

See ads for EconomyBookings, IPRoyal, Lizenzero, SmarAct, and Rail Ninja.

Search & AI Visibility

Explore our GEO and SEO gallery.

Landing Pages

See how campaign destinations are designed for Chinese visitors.

Explore Guides by Topic

Paid search

SEO & keywords

Measurement

Latest Baidu SEO Articles

Parasite SEO in China: Leverage 5 High-Authority Platforms

Parasite SEO is gaining significant attention in the SEO community around the world. In this article, our…

The Baidu SEO To-do List for Google SEO Pros (2022)

So, you have your Google SEO totally under control. You’re drawing in plenty of free organic traffic…

Baidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)

This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce:…

Baidu SEO Ranking Factors Study

I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors…

Chinese Technical On-Site SEO Checklist (2020)

Let’s begin with some practical SEO advice to help you get started with Baidu. If you’re going…

The Anatomy of a Baidu Search Results Page

In Baidu search results pages, there are just tons of different options, and it can be confusing…

Browse more articles →

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