Douyin Marketing: Guides, Services & Examples

Explore Douyin audience research, advertising guides, and resources for planning Chinese short-video content.

Start here · Services · Examples · Guides

Start Here

Understand the Audience

Explore Douyin’s users and assess its place in your China marketing.

Explore Advertising

Read our introduction to advertising on Douyin.

Plan Your Videos

Explore the creative choices behind attention-grabbing short videos.

Services for Your China Marketing

Chinese Video Production

Get help planning, filming, editing, or localizing video content.

Chinese Advertising

Discuss your target audience and advertising options with our team.

Marketing Consulting

Assess how Douyin fits into your wider China marketing plan.

Video Examples Across Chinese Platforms

Chinese Video Gallery

Browse NMG’s work across Chinese social platforms, including video localization and original short videos.

Explore Guides by Topic

Audience & planning

Paid promotion

How to Advertise on Douyin (China’s TikTok) in 2024

Content & creators

Latest Douyin Articles

Douyin User Demographics 2025: Reaching Your Audience in China

According to QuestMobile, as of May 2025, Douyin (抖音) boasts over one billion monthly active users in…

How to Advertise on Douyin (China’s TikTok) in 2024

China’s social media landscape is different from Europe or North America. The “Great Firewall of China” means…

What Makes a Douyin Video Go Viral?

There are many things that can factor into a video becoming a hit on Douyin, such as…

A Thorough Guide to Influencing on Douyin – For Individuals and Businesses (2020)

Douyin has grown into one of the most popular social platforms in China and its popularity translates…

How To Use Short-Video App, Douyin, For Your China Marketing

Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the…

Browse more articles →

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