If you represent a Western professional services company looking to enter or grow in the Chinese market, our professional services marketing solution is for you.
We’ll activate a full Chinese marketing system to complement the marketing methods you already use outside of China. This will cover everything from driving targeted traffic to increasing conversions and nurturing sales leads with informative content.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Drive Attention With Targeted Advertising
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Earn The Trust of Your Future Customers
Professional services are complex. Before your future clients are ready to buy, they’ll need to learn a lot about your company and how you can help solve their problems.
We’ll “transcreate” your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and other Chinese platforms.
You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: CIS DRS
CIS DRS, an international debt collection agency, contacted Nanjing Marketing Group in mid-2023 intending to enter the Chinese market.
Our strategy for CIS DRS
- Development and optimization of Baidu ads
- Creation of Baidu-hosted microsite
- Creation of case studies, publishing on a variety of Chinese social media and websites to improve performance in AI and search engines.
- Lead qualification support
Our results (as of October 2025)
- Over 800 inquiries in 25 months
- 139 qualified B2B leads matching strict client criteria
- 395% ROI (ads + service fees included)
Case Study: Virtuzone
Virtuzone helps foreign businesses set up companies in Dubai and the UAE, and wanted to test the Chinese market using Baidu ads. They reached out to Nanjing Marketing Group in 2020 to execute this for them.
Our strategy for Virtuzone
- Baidu and 360 search marketing with a focus on the highest-potential keywords
- WeChat Official Account setup and content marketing
- Zhihu content marketing (articles)
- Customer support
- Optimization of all campaigns to stand out against the competition
- Adjustment of their message on Virtuzone’s landing page, deploying China-specific copywriting, and FAQs
- Market research and acquisition of partners for Virtuzone
Our results for Virtuzone (2018–2019)
- Acquisition of more than 300 qualified leads
- Conversion into seven high-value sales
“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come.”
– Christian Voss Pedersen, Group Marketing Manager, Virtuzone
Case Study: Clicks Research
Clicks Research is a survey company that helps major brands collect anonymous feedback. Clicks Research found it challenging to successfully enter the Chinese market, particularly, gaining people’s trust and winning them as clients. So, they approached Nanjing Marketing Group in 2018.
Our strategy for Clicks Research
- Analysis of current marketing efforts in China: While free-trial models are popular in other markets, they didn’t encourage users in China to sign up to Clicks Research. In fact, it made them suspect it was a scam.
- Set up, content development, and management of Chinese social media accounts: Weibo, WeChat groups, and forums like Douban (豆瓣网) and Baidu Tieba.
- Running of Weibo ads, which match specific products to users based on their preferences.
To ensure we achieve our client’s objectives, we constantly test different approaches to reach the target audience.
Our results for Clicks Research (as of November 2024)
- Increased brand awareness
- Higher trust among Chinese users
- Generation of 100–200 participants per product tested (on average)
“Nanjing Marketing Group has been nothing but professional since we began working with their team. The team has been extremely helpful and amenable, considering there is a massive time difference between ourselves. We are ever so pleased with the results that NMG has helped us to achieve and in such a short space of time. We shall certainly continue to use NMG for future lead generation and online advertising. Thank you!”
– Robert Ayton, Director of Ayton Global Research, Clicks Research
Chinese Professional Services Marketing FAQ
The industry generally does not have many restrictions. You can use Baidu, WeChat, and Xiaohongshu for advertising, as well as organic content marketing.
To advertise, you must provide a digital version of your business license (certificate of incorporation) and a screenshot of your bank statement (transaction amounts can be obscured using mosaic).
It’s unlikely you need to be concerned about your website being blocked. Even If you use Google Analytics on your website, it also will not have a problem.
There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.
If your professional services content and videos are hosted on a major Western platform such as YouTube, they certainly will not load in China.
From the decision to start to the start of promotion, it can take as little as two weeks, but more commonly takes a month. The first step is to reach out to us and have a meeting. After that, we normally respond with a quote in two work days.
In 99.9% of cases, you need a Chinese website. Even if your target audience speaks English, a Chinese website (Google Translate does not count) will enhance their experience. Additionally, the Chinese content used on the website might also be repurposed for use on WeChat, Xiaohongshu, or other platforms.
You provide us with the English content in any format, and we will adapt it for use in China. For professional services, good articles and videos are essential, as is the basic information about the services provided.
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese professional services buyers care about service quality, reliability, client testimonials, and compliance with local regulations and standards. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
We will share a visual report of the previous month’s promotional results with you every month and set the promotion plan for the following month together. Quarterly, we will review and brainstorm ideas for where to concentrate our efforts. Of course, in the early stages of your project, communication will be more frequent, with weekly meetings or daily messages via WeChat, Slack, and email.
We successfully generated leads for Virtuzone, a company that helps foreign businesses set up in Dubai and the UAE, by employing a strategy combining Baidu search ads and China-specific copywriting. Our efforts focused on optimizing their campaign to stand out above the competition by targeting high-potential keywords and adjusting their landing page messages. Launched in late 2018, the campaign quickly yielded positive results. By early 2019, having proven China as a hot market, Virtuzone followed up with a rapid business development plan in China. This is just one example of our successful campaigns.
First, contact us to have a meeting with a strategy consultant. We will learn more about your current situation and goals. We can usually provide guidance to you in that meeting. Then, if you want a proposal, we can create one in two work days on average (slower during busy periods). Once everything is ready, you can start your China market promotion.
Our clients usually have us handle everything from project initiation to implementation, and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.