For Western organizations that seek to reach new Chinese-reading audiences, Rednote content is a great option.
We’re here to help you craft the best Rednote “notes,” including both text+image and video content.
Rednote has its own style
Rednote users post bite-sized “notes.”
In length, these are comparable to content you might see on LinkedIn or Instagram Reels. Both image+text and video posts appear in the same feed.
Rednote users appreciate both utility and beauty, so the best-performing notes provide useful tips that are also a pleasure to look at.
Rednote notes are meant for new audiences
Rednote will naturally push your content out to new users as they browse or search the platform.
Of course, people who have followed your account or previously interacted with it are even more likely to see your new notes.
Provide us with source materials in any format, and we’ll craft notes
The process is simple:
- We’ll help you plan a content schedule.
- You can provide us with blogs, newsletters, PDFs, videos, or even emails.
- We will use that information to craft your notes.
Access clear analytics and reporting
Get your visual reports with data from Rednote, your website, and other platforms in one place.
You’ll also have access to Rednote’s backend analytics platform, as well as analysis and advice from your bilingual account manager.
Rednote Marketing FAQ
There are two types of Rednote notes: text+image and video.
Text+image notes can contain:
- Text (including emojis, plain formatting, bulleted lists, and headings)
- Images
- GIFs
- Image galleries
- Videos (including embedded short/vertical videos from WeChat Channels, as well as horizontal videos)
- QR codes
- Links to other WeChat Articles or webpages
- Forms (such as contact forms)
- Quizzes and surveys
- Various design enhancements (such as colored boxes and divider lines)
Video notes can contain:
- A video in vertical or horizontal format
- Subtitles
- Audio in multiple languages
Rednote is a platform we often recommend as it is useful for reaching new audiences organically and for advertising.
It doesn’t have the reach of WeChat, Baidu, or Douyin, but users are in a productive mindset, and ad costs are lower.
Here are a few great ways to find topics:
- Monitor questions asked by your potential customers, and craft notes to answer those.
- Choose topics that worked well for you in other markets (e.g., your top English LinkedIn posts, Instagram reels, Instagram slideshows, and Pinterest pins).
- Review profitable search queries in Rednote, Baidu, or other channels.
- Create case studies showing your product/service.
- Create content for specific events, such as an upcoming webinar or holiday.
Integrate current trends into your writing, but keep the article relevant to your target market.
Yes.
Our writers are highly skilled (in the top 1%) and will create engaging content that matches your style.
Plus, we will create an AI Assistant to help provide feedback. This assistant will have access to writing guidelines, a marketing plan, a glossary, and previous content.
Finally, all notes are reviewed by another member of our team, and you’re welcome to review as well.
As we create more content, the whole team (our staff, your staff, and AI) gets better and better.
Yes. More and more B2B brands are using Rednote to reach business audiences, especially those in China who do business internationally.
We are pioneers in this area. We found that 1) organic B2B content can reach well-targeted audiences on Rednote, and 2) ads help reach even more people. For B2B, we often encourage users to directly message us on Rednote before transitioning the conversation to other channels.
Ideally, two or three posts per week. But, if that’s not possible, try to post at least once per week to keep the account active and visible.
Rednote notes do not link to your website. Similar to other Chinese platforms, much more of the action is on the platform itself, rather than directed to a website.
However, there are several ways traffic can still go to your website:
- Building your brand on Rednote will help people find your website via search or AI tools.
- If you are advertising on Rednote and you are a non-Chinese business, it is often possible to link out to a website.
- Users can message you on Rednote and check your website later.
- This is common in B2B, education, and other niches where users will learn more about your company before making a purchase.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.