Rednote advertising is a great way to reach targeted audiences both in China and abroad.
If you’re a Western business or school, Nanjing Marketing Group can help you set up an account, optimize your advertising strategy, and publish “notes” that get positive reactions.
Flexible ad campaign goals
Use Rednote ads to achieve various business goals:
- Drive leads
- Gain followers
- Get more interaction on your Rednote content
- Promote your products on Taobao, JD, or Rednote store
Intelligent targeting options
Rednote ads can target users via their interests, demographics, and location.
Rednote is one of the only Chinese social platforms that can precisely target users in cities outside of China.
Maximize your results with the right content
Rednote ads work by boosting your posts, known as “notes,” which are bite-sized content in either text+image or video format.
Our highly-skilled creators have made thousands of them, and we know what works well.
Access clear analytics and reporting
Get visual reports with data from Rednote, your website, and other platforms in one place.
You’ll also have access to Rednote’s back-end analytics platform, as well as analysis and advice from your bilingual account manager.
Convenient payments
We accept all major global payment methods:
- International bank transfers
- Local transfers (USA, UK, Europe, China, and Canada),
- Major credit cards
- Check
- Bitcoin
There are no fees on most payment methods. Credit card payments include a 1.9% processing fee.
Supported currencies: USD, EUR, GBP, CNY, CAD, BTC.
Case Study: Camino Barcelona
Camino Barcelona is a Spanish language school based in Barcelona. Although it offers free trial programs and has a strong appeal among international learners, the school has limited visibility among mainland Chinese students.
Before partnering with NMG in early 2025, it received only 40 inquiries per month from Chinese prospects.
Our strategy:
- Launch Rednote (Xiaohongshu) ads to boost awareness and drive inquiries
- Create and optimize Rednote content tailored to Chinese student motivations
- Answer incoming inquiries through Chinese-language customer support
Results (first six months):
- Monthly inquiries increased from 40 to 291
- Achieved a strong and steady pipeline of qualified Chinese leads
- Significant increase in student enrollments attributed to these inquiries
Rednote Advertising FAQ
Yes, a Chinese business entity is not required, except in some industries.
Where possible, Google’s Looker Studio is our preferred choice because the reports have convenient filters that make it easy to create custom reports on the fly.
We provide the data in Google Sheets, so you can use it however you like.
For larger/enterprise clients, we often create separate reports in other formats, such as PowerPoint.
We built a tool to help you find out: https://nanjingmarketinggroup.com/china-advertising-checker
The ad is an organic note on Rednote.
From there, we encourage users to do one of the following:
- Click to go to an external website or landing page
- Follow you
- Message you
- Engage with the note
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.