With 800 million monthly users, Baidu is the biggest Chinese search engine by far.
Our Baidu marketing services will help you build trust with Chinese customers and attract more sales leads.
Just “Baidu it”
People of all ages, incomes, and regions of China use Baidu for search.
The search engine is a powerful tool for businesses that provide services, technology, software, real estate, education, and more.
Drive leads with Baidu advertising
Baidu ads can get you right in front of people searching for what you are selling.
Ads can be used to obtain leads or make sales directly on your website.
Dominate Baidu search results with comprehensive Baidu GEO
Our approach to Baidu generative engine optimization (GEO) and SEO is to publish content on your website and other platforms that Baidu favors.
This results in your website showing up in AI conversations with Baidu, Baidu search results, and other AI tools.
Plus, we can improve your website and its loading speed in China—making it perform better for Baidu SEO.
Convert more visitors
Provide users with persuasive pages that load more quickly.
We also rapidly respond to incoming leads, qualifying them for you before encouraging them to take the next step.
The 24/7 AI agent we deployed for CIS DRS can handle more than 200 inquiries per month.
Baidu AI Agent setup
If you already have an advertising account, we will create an AI agent for your website that provides real-time responses, effectively filters a large volume of initial questions, and improves conversion rates.
The AI agent can also act as a landing page for Baidu ads, further reducing manual costs.
Access clear analytics and reporting
Get your visual reports with data from Baidu, your website, and other platforms in one place.
You’ll also have analysis and advice from your bilingual account manager.
Case Study: Bar Codes Talk
Bar Codes Talk is a U.S.-based e-commerce company that sells digital barcodes worldwide. When they partnered with Nanjing Marketing Group, their Chinese website had little traffic and wasn’t visible in Baidu search results.
Our strategy:
We launched Baidu search ads to reach Chinese businesses looking for barcode solutions, while our bilingual team provided customer support to convert inquiries into sales.
We continuously optimized campaigns and applied key insights to organic marketing, improving visibility across Baidu and other Chinese platforms.
Results (2012–2023):
Reached and maintained around 400% ROI across all Chinese marketing efforts.
Steady growth in qualified traffic and online purchases.
One dedicated NMG team managing all Chinese advertising, content, and support means less hassle for the client.
“NMG has always provided diligent and outstanding service. Taking a company internationally can be daunting but NMG takes the reins, guides you into best practices and makes sure that you have the tools required to be successful. NMG has optimized our website for Chinese search engines, provided translations, as well as constantly provides recommendations on best practices and new avenues to explore. We would highly recommend NMG’s services!”
– Brandon Gordon, Owner
Case Study: Lizenzero
Lizenzero helps exporters comply with Germany’s Packaging Law. When they partnered with Nanjing Marketing Group, they had no Chinese marketing presence and low awareness among cross-border sellers.
Our strategy:
- Launch targeted Baidu Search ads focused on high-intent compliance keywords
- Highlight key value points: transparent pricing (39 Euro), Chinese-language support, and no intermediaries
- Dominate Baidu search results with Chinese education content
- Provide customer support for Chinese users
- Continuously optimize ads, content, and customer service based on user questions
Results:
- Lead volume grew from zero to 100+ Chinese customers per month
- ROI targets were reached and then exceeded within the first weeks
- Baidu became Lizenzero’s strongest channel for high-quality, ready-to-convert users
“Our journey from inception to a significant presence in the Chinese market has been a story of transformation, championed by our partnership with Nanjing Marketing Group. Their strategies have been pivotal in our exponential growth and customer engagement. NMG will always bring innovative marketing solutions and ideas to contribute to expanding our brand in the Chinese market. The seamless collaboration between our German team and NMG, traversing the journey from zero to market leaders, demonstrates their unmatched ability to bridge cultural and business divides.”
– Ida Julia Schlößer, Marketing Manager, Lizenzero
Baidu Marketing FAQ
Baidu marketing is somewhat similar to Google marketing, but there are some important differences to be aware of:
- Baidu’s ad system is not as advanced and requires more manual adjustment.
- Baidu favors platforms that it owns or has invested in.
- Small niche websites will have a much harder time doing Baidu SEO than with Google SEO.
- While Google is truly a global search engine, Baidu is heavily focused on China.
While Baidu is the most popular search engine, users have a wide variety of search habits nowadays:
- Rednote users will search directly on Rednote, and the same goes for WeChat and other Chinese platforms.
- Although Google is blocked, some people still use it, especially if they are not in China or they are searching for something outside of China.
- Many e-commerce searches are done directly on e-commerce platforms such as TMall and JD.
- There are also other Chinese search engines, such as 360 and Sogou. These have a small market share, but are worth using to gain further reach.
It depends. But, in general, Baidu ads have the advantage of being fast and nimble. You can start a campaign in weeks and begin to receive traffic and clear data. On the other hand, SEO should be done for a year or more, but it often results in a very strong ROI in the long run.
One way to answer this is with another question—What type of marketing works well for you outside of China? If you reach out to us, then we can create a corresponding strategy for the Chinese market.
Search engine optimization (SEO) focuses on rankings, helping to attract search traffic to your website.
Generative engine optimization (GEO) focuses on getting your content and brand referenced by the AI chat tools on multiple platforms (including Baidu).
China restricts advertising for some industries.
We built a tool for you to check: https://nanjingmarketinggroup.com/china-advertising-checker
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal for services within a week.