Gallery: Rednote Post Examples

What Did We Do?

We managed Rail Ninja’s Rednote account from the ground up:

• Account setup
• Content writing
• Visual design

We researched Rail Ninja’s services and Chinese travelers’ needs to create practical content, such as train comparisons, scenic routes, and booking tips, while naturally integrating Rail Ninja’s services.

By answering multiple related travel questions within each post, we can make the content more useful to readers while increasing its potential to gain organic visibility.

What Can We Learn From This Campaign?

Addressing User Pain Points in Titles

For travel booking content, addressing specific user pain points or questions can be an effective way to create titles. For example:

• “Skip the Flight! You Can Explore Saudi Arabia by High-Speed Rail”
• “No Rushing: Explore Two European Cities with One Train Ticket”
• “How to Take Trains in Portugal? 3 Train Types Explained”

These titles connect the content with common travel planning needs, making its value clear at a glance.

Practical Content Can Generate Organic Reach

When posts clearly answer core user questions and address multiple related travel needs, they have more potential to gain organic visibility. They’re also more likely to be saved for later or shared with travel companions.

Our two best-performing posts received 30 and 24 saves, and 14 and 8 shares, respectively.

Relevance Matters More Than the Number of Tags

Tags should clarify content positioning rather than simply increase volume. For example, for a post about train travel in Spain, we used focused tags:

• #SpainTravel
• #EuropeanHighSpeedRail
• #SpainGuide
• #TrainTravel

All tags were closely related to Spain travel and train transportation, keeping the post closely focused on the topic and the travelers most likely to find it useful.

Search Visibility Can Be Monitored

After publishing, we can search for relevant keywords, such as “Spain train,” to check a post’s ranking. If the post does not rank well, we can adjust its keywords to improve search visibility.

What Did We Do?

We managed Cambrian College’s Rednote presence, including content planning, writing, localization, and publishing.

The content covered information about the college and its programs, as well as real student experiences and topics related to studying and everyday life in Canada.

What Can We Learn From This Campaign?

Useful Content Attracts Students More Effectively Than Simply Promoting the College

Through initial research and student interviews, we found that prospective students were interested in more than just “What is Cambrian like?” They also had many practical concerns, such as program difficulty, tuition and living costs, career opportunities, studying abroad as an older student, and Canadian immigration policies.

Rather than making every post about Cambrian itself, we created content around questions students genuinely cared about, from student life (e.g., accommodation and nearby food options) to academic topics such as program introductions and career pathways.

Compared with directly promoting the college, addressing students’ questions first and then naturally introducing Cambrian within the content made it easier to build trust and engagement.

Real Student Experiences Make the College Feel More Tangible

Information about a college and its programs can tell students what Cambrian offers, but real experiences make it easier for them to understand what studying there is actually like.

Repurposing real Cambrian student experiences for Rednote and using authentic videos and stories helped show what studying and living at Cambrian was actually like.

This helped prospective students better imagine themselves studying at Cambrian.

Engagement Is More Than a Metric—It Can Signal Genuine Application Intent

For education content, comments can be particularly valuable because they may also indicate genuine interest in applying.

Two Cambrian Rednote posts generated a combined 35 comments and 15 inquiries. Some students directly asked for admissions contact information, while others later shared on Rednote that they had received an offer from Cambrian.