If you represent a Western professional services company looking to enter or grow in the Chinese market, our professional services marketing solution is for you.
We’ll activate a full Chinese marketing system to complement the marketing methods you already use outside of China. This will cover everything from driving targeted traffic to increasing conversions and nurturing sales leads with informative content.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Drive Attention With Targeted Advertising
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Earn The Trust of Your Future Customers
Professional services are complex. Before your future clients are ready to buy, they’ll need to learn a lot about your company and how you can help solve their problems.
We’ll „transcreate“ your English source content into articles and videos. After that, we’ll share this transcreated content on your Chinese website, the super-app WeChat, and other Chinese platforms.
You’ve already established yourself as a credible expert within your niche, and we’re going to make that known to Chinese buyers, regardless of where they seek information.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: CIS DRS
CIS DRS, an international debt collection agency, contacted Nanjing Marketing Group in mid-2023 intending to enter the Chinese market.
Our strategy for CIS DRS
- Development and optimization of Baidu ads
- Creation of Baidu-hosted microsite
- Creation of case studies, publishing on a variety of Chinese social media and websites to improve performance in AI and search engines.
- Lead qualification support
Our results (as of October 2025)
- Over 800 inquiries in 25 months
- 139 qualified B2B leads matching strict client criteria
- 395% ROI (ads + service fees included)
Case Study: Virtuzone
Virtuzone helps foreign businesses set up companies in Dubai and the UAE, and wanted to test the Chinese market using Baidu ads. They reached out to Nanjing Marketing Group in 2020 to execute this for them.
Our strategy for Virtuzone
- Baidu and 360 search marketing with a focus on the highest-potential keywords
- WeChat Official Account setup and content marketing
- Zhihu content marketing (articles)
- Customer support
- Optimization of all campaigns to stand out against the competition
- Adjustment of their message on Virtuzone’s landing page, deploying China-specific copywriting, and FAQs
- Market research and acquisition of partners for Virtuzone
Our results for Virtuzone (2018–2019)
- Acquisition of more than 300 qualified leads
- Conversion into seven high-value sales
“Nanjing Marketing Group has been a key partner for us in our efforts to test the demand for our services in China. Wiktoria, Phoebe, Tait and the rest of the team have been very responsive to all our requirements, continually suggest improvements and always seek new ways to optimize our campaigns. Working with NMG has been a real pleasure and I look forward to expanding our collaboration over the months to come.”
– Christian Voss Pedersen, Group Marketing Manager, Virtuzone
Case Study: Clicks Research
Clicks Research is a survey company that helps major brands collect anonymous feedback. Clicks Research found it challenging to successfully enter the Chinese market, particularly, gaining people’s trust and winning them as clients. So, they approached Nanjing Marketing Group in 2018.
Our strategy for Clicks Research
- Analysis of current marketing efforts in China: While free-trial models are popular in other markets, they didn’t encourage users in China to sign up to Clicks Research. In fact, it made them suspect it was a scam.
- Set up, content development, and management of Chinese social media accounts: Weibo, WeChat groups, and forums like Douban (豆瓣网) and Baidu Tieba.
- Running of Weibo ads, which match specific products to users based on their preferences.
To ensure we achieve our client’s objectives, we constantly test different approaches to reach the target audience.
Our results for Clicks Research (as of November 2024)
- Increased brand awareness
- Higher trust among Chinese users
- Generation of 100–200 participants per product tested (on average)
“Nanjing Marketing Group has been nothing but professional since we began working with their team. The team has been extremely helpful and amenable, considering there is a massive time difference between ourselves. We are ever so pleased with the results that NMG has helped us to achieve and in such a short space of time. We shall certainly continue to use NMG for future lead generation and online advertising. Thank you!”
– Robert Ayton, Director of Ayton Global Research, Clicks Research
Chinese Professional Services Marketing FAQ
Die Branche ist im Allgemeinen kaum eingeschränkt. Du kannst Baidu, WeChat und Xiaohongshu für Werbung und organisches Content Marketing nutzen.
Für Werbung musst Du eine digitale Kopie Deiner Geschäftslizenz (Handelsregisterauszug) und einen Screenshot Deines Kontoauszugs vorlegen (Transaktionsbeträge können unkenntlich gemacht werden).
It’s unlikely you need to be concerned about your website being blocked. Even If you use Google Analytics on your website, it also will not have a problem.
There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.
If your professional services content and videos are hosted on a major Western platform such as YouTube, they certainly will not load in China.
Von der Entscheidung bis zum Start der Promotion können es manchmal nur zwei Wochen sein, meist dauert es aber etwa einen Monat. Der erste Schritt: Melde Dich bei uns für ein Gespräch. Danach erhältst Du normalerweise innerhalb von zwei Arbeitstagen ein Angebot von uns.
In 99,9% der Fälle brauchst Du eine chinesische Webseite. Auch wenn deine Zielgruppe Englisch spricht, verbessert eine echte chinesische Website (Google Translate zählt nicht) die Nutzererfahrung erheblich. Zudem kannst Du die chinesischen Inhalte auch für WeChat und andere Kanäle nutzen. Xiaohongshu (Rednote) oder andere Plattformen.
You provide us with the English content in any format, and we will adapt it for use in China. For professional services, good articles and videos are essential, as is the basic information about the services provided.
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese professional services buyers care about service quality, reliability, client testimonials, and compliance with local regulations and standards. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
Du erhältst von uns jeden Monat einen anschaulichen Bericht zu den Ergebnissen des Vormonats, und wir planen gemeinsam die nächsten Schritte. Vierteljährlich schauen wir uns den Fortschritt genau an und entwickeln neue Ideen für die Marketing Kampagne. Gerade zu Beginn sind wir noch enger im Austausch – mit wöchentlichen Meetings oder täglichen Nachrichten per WeChat, Slack und E-Mail.
Wir haben erfolgreich Leads für Virtuzone generiert – ein Unternehmen, das ausländischen Firmen bei der Gründung in Dubai und den VAE hilft. Dafür setzten wir auf Suchmaschinen Werbung auf Baidu die Erstellungen von Texten, die speziell auf den chinesischen Markt zugeschnitten sind. Unser Fokus liegt dabei auf der Optimierung der Kampagne durch Keywords mit hohem Potenzial und Optimierung der Landing Page. Die Kampagne startete Ende 2018 und brachte schnell positive Ergebnisse. Anfang 2019, nachdem China als Markt mit Potenzial bestätigt werden konnte, startete Virtuzone in China durch. Das ist nur ein Beispiel für unsere erfolgreichen Kampagnen.
Am besten nimmst Du zuerst Kontakt zu uns auf und vereinbarst ein Gespräch mit einem Strategieberater. Dabei lernen wir Deine aktuelle Situation und Ziele kennen und können dir meist schon im Meeting erste Empfehlungen geben. Wenn Du möchtest, erstellen wir anschließend innerhalb von zwei Arbeitstagen ein Angebot für Dich (in Stoßzeiten kann es etwas länger dauern). Sobald alles steht, kannst Du mit dem China Marketing loslegen.
Our clients usually have us handle everything from project initiation to implementation, and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.