If you represent a Western manufacturing company looking to enter or grow in the Chinese market, our manufacturing marketing solution is for you.
We’ll activate a full Chinese marketing system to complement the marketing methods you already use outside of China. This will cover everything from driving targeted traffic to increasing conversions and nurturing sales leads with informative content.
Reach an Optimal Strategy Faster
Our approach involves taking your existing strategy, refining it to align with Chinese market dynamics, and implementing it effectively.
Using a lean process, we will continuously improve your strategy based on real market feedback.
Drive Attention With Targeted Advertising
Convert More Website Visitors
You provide the source web content, and we’ll give you a persuasive, polished Chinese-language website.
Feel free to forget about the details of hosting, government regulations, and Baidu SEO. That’s all taken care of.
We’ll even pre-qualify leads via real-time chat, increasing the quantity and quality of leads.
Educate Your Future Customers
Before your future customers are ready to buy, they’ll need to know about you, and the specific components that you can provide them. They’ll also need to learn to trust you enough to do business with you.
With other websites for manufactured components, we’ve used a two-tier approach, and we’ll likely recommend the same for you.
- We’ll „transcreate“ your key English source content into articles and videos for use on your website and socials.
- Then, if you have a website with thousands of pages, we’ll advise you how to adapt it for the Chinese market and Baidu.
Enjoy Crystal-Clear Communication
You’ll get:
- Visual reports with data from all platforms and your website.
- Weekly video meeting availability.
- Efficient planning on ClickUp (project management tool).
- Slack or WeChat group chats.
Case Study: Genie
Genie provides aerial work platform solutions (the famous blue lifts), primarily targeting large equipment rental companies. Genie had experimented with online marketing before collaborating with Nanjing Marketing Group in 2023 but sought to intensify its efforts in China to gain more leads.
Our strategy for Genie
- Optimization of Chinese website
- Managing Chinese social media: WeChat and Zhihu
- Baidu advertising
The results (within three months)
- Generation of 40 B2B leads per month
- Increase of 500+ new WeChat followers per month
- 40% more views, and 60–80% more likes compared to previous campaigns
“Nanjing Marketing Group has worked with Genie for three months so far. They helped us break through all our marketing targets. The bilingual team at Nanjing Marketing Group gets along very well with everyone, including our Chinese boss and American colleagues. They provide us with reports in a way that both Americans and Chinese can absorb.”
– Grace, Chinese Marketing Manager
Case Study: Samtec
Samtec is a large and successful B2B business that manufactures electronic interconnects. They already had manufacturing and customer support in China but wanted to increase sales. Whitney from Samtec wanted a reliable Chinese marketing system that could help Samtec grow and be effective in the future. We started collaboration in mid-2022.
Situation analysis
- Samtec had a Chinese staff, a Chinese website (translated), and a WeChat account.
- While the structure and basics were there, a concise strategy was missing to expand in the Chinese market.
- Their goal was to increase Chinese customers and drive sales.
Our strategy for Samtec
- Creation and launch of Baidu ads, analyzing results
- Training Samtec staff to integrate Chinese marketing into their operational playbook and enable them to create Chinese content themselves (WeChat, Zhihu, website, etc.)
The results (as of November 2024)
- Increase brand awareness, reach, and incoming Chinese leads
- Increase of capacity among Samtec staff
- Continued growth of website goals (conversions, samples, purchases, and downloads)
Video interview testimonials
Chinese Marketing for Manufacturers FAQ
Generell gibt es in der Fertigungsbrachne wenig Einschränkungen. Du kannst Baidu und WeChat für Werbung und organisches Content-Marketing gleichermaßen nutzen.
Für Werbung musst Du eine digitale Kopie Deiner Geschäftslizenz (Handelsregisterauszug) und einen Screenshot Deines Kontoauszugs vorlegen (Transaktionsbeträge können unkenntlich gemacht werden).
It’s unlikely you need to be concerned about your website being blocked. Even If you use Google Analytics on your website, it also will not have a problem.
There is a chance your website loads slowly in China. We will help you check. If that is the case, we will recommend one of several options such as modifying your website, creating a new Chinese website, or using a landing page hosted by Baidu.
If your product guidebooks/videos are on a major Western platform such as YouTube, they certainly will not load in China.
Von der Entscheidung bis zum Start der Promotion können es manchmal nur zwei Wochen sein, meist dauert es aber etwa einen Monat. Der erste Schritt: Melde Dich bei uns für ein Gespräch. Danach erhältst Du normalerweise innerhalb von zwei Arbeitstagen ein Angebot von uns.
In 99,9% der Fälle brauchst Du eine chinesische Webseite. Auch wenn deine Zielgruppe Englisch spricht, verbessert eine echte chinesische Website (Google Translate zählt nicht) die Nutzererfahrung erheblich. Zudem kannst Du die chinesischen Inhalte auch für WeChat, Xiaohongshu (Rednote) oder andere Plattformen.
You provide us with the English content in any format, and we will adapt it for use in China. For manufacturers, whitepapers and videos are essential, as is the basic information about the products and/or services.
If you don’t yet have it on your English site, it’s also great to gather information about the neighborhood. Chinese manufacturers‘ buyers care about product quality, after-sales service, and compatibility with local software and devices. We will ask you for this information. If you provide it, you’ll find you get more inquiries from potential buyers.
Du erhältst von uns jeden Monat einen anschaulichen Bericht zu den Ergebnissen des Vormonats, und wir planen gemeinsam die nächsten Schritte. Vierteljährlich schauen wir uns den Fortschritt genau an und entwickeln neue Ideen für die Marketing Kampagne. Gerade zu Beginn sind wir noch enger im Austausch – mit wöchentlichen Meetings oder täglichen Nachrichten per WeChat, Slack und E-Mail.
Wir haben Genie Industries deutlich mehr Leads gebracht, indem wir ihre chinesische Webseite optimiert haben, ihre Social Media Kanäle betreut und Werbung auf Baidu geschaltet haben. Innerhalb der ersten drei Monate unserer Zusammenarbeit erzielten wir durchschnittlich 40 hochwertige Leads pro Monat und einen monatlichen Zuwachs von über 500 WeChat-Followern.
Am besten nimmst Du zuerst Kontakt zu uns auf und vereinbarst ein Gespräch mit einem Strategieberater. Dabei lernen wir Deine aktuelle Situation und Ziele kennen und können dir meist schon im Meeting erste Empfehlungen geben. Wenn Du möchtest, erstellen wir anschließend innerhalb von zwei Arbeitstagen ein Angebot für Dich (in Stoßzeiten kann es etwas länger dauern). Sobald alles steht, kannst Du mit dem China Marketing loslegen.
Most commonly, our clients have us handle everything from project initiation to implementation and strategy. If you want to be more involved or need to control accounts, we also welcome it.
We also offer services as simple as account setup and one-time consulting.
Contact Us for a Free Consultation
We’ll identify the potential obstacles hindering your expansion in China, and we’ll recommend the best course of action based on your individual needs.
If you think we’re a good fit, you’ll receive a proposal within a week.