A Tour of Rednote (Xiaohongshu) – China’s Social Commerce Platform
Imagine an app that’s a bit like Pinterest, kind of like Instagram, AND it has e-Commerce functionality built…
READ MOREA Tour of WeChat – China’s Super-App
Today, we’re going on a tour of China’s super-app—WeChat. If any of these apply to you, then you’ll…
READ MOREA Tour of Bilibili, China’s YouTube
Today, we’re going on a tour of China’s YouTube—Bilibili. In this post, I’m going to show you the…
READ MOREHow to Create Multilingual Content Efficiently
Let’s imagine that you’re a big business. You have hundreds or even thousands of people across a range…
READ MOREHow to Use WeChat for B2B Marketing (2022)
WeChat is used by virtually everybody in China, and it’s one of the core channels we use for…
READ MOREAn Intro to Baidu Baike for Global Brands (2022)
Baidu Baike is a wiki with an estimated 322 million visits/month, and its entries very commonly appear on…
READ MOREThe Baidu SEO To-do List for Google SEO Pros (2022)
So, you have your Google SEO totally under control. You’re drawing in plenty of free organic traffic from…
READ MORELaunch Your Chinese B2B Marketing Right—Avoid These 5 Deadly Mistakes (2022)
If you’re a B2B business and planning on doing any marketing in China, there’s a good chance you…
READ MOREHow To Check Your Website’s Speed in China (2022)
Well, it’s pretty easy to find that out, and it’s something I do every week for potential clients. …
READ MOREThe Three Effects of Content Marketing You Might Be Missing
A quick question before we begin: How do you evaluate the impact of your content marketing? If you’re…
READ MOREWhy Use Data Studio (Google Data Studio) for Baidu Ads?
In this post, I want to show you how to analyze a merged data report (Baidu’s advertising system…
READ MOREOutbound Leads Vs. Inbound Leads (and How to Handle Both)
In this post, I’ll be examining outbound and inbound leads, and how B2B-oriented businesses used to big sales…
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