Chinese ICP License Guide (How to Host Your Website in China) (2020)
Applying for an ICP license is important for any foreign company that wants to host a website or…
READ MORE7 Ways to Improve Your China Video Conferences
So, you’re starting to do video calls with China, are you? I’ve been working remotely since 2008. During…
READ MOREHow to Write Great WeChat Articles (2020)
For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds your…
READ MOREBaidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)
This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce: Why…
READ MOREWhat Is Toutiao? (Chinese Social News Platform) (2020)
It’s been about two years since I had Toutiao on my phone, but I gave it another try…
READ MOREAdvertising on Zhihu – All You Need To Know (2020)
I’ll cut straight to the point: Zhihu is China’s most popular Q&A platform, and it’s time you consider…
READ MOREBaidu SEO Ranking Factors Study
I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors study.…
READ MOREChina SaaS Marketing: 6 Reasons Why Your SaaS Isn’t Selling in China
China has been slower to adopt the widespread usage of software-as-a-service (SaaS) to improve workplace efficiency. But that…
READ MOREWeChat Video Upgrades You Need To Know (October 2020)
WeChat’s video accounts are getting some important upgrades and looking more like Douyin. Upgrades to video accounts should make…
READ MOREThe Ultimate Guide to Zhihu Setup and Verification (2020)
If you’re here, then there’s a good chance that you have already heard of Zhihu. If you haven’t,…
READ MOREWhat Makes a Douyin Video Go Viral?
There are many things that can factor into a video becoming a hit on Douyin, such as participating…
READ MORECreating Content That Resonates – Five Lessons From Chinese Vloggers
What’s the first thing that comes to your mind when you think of Chinese culture? Maybe the Forbidden…
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