Using Email for B2B Communications in China
This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in…
READ MOREBaidu Marketing
If you’re looking to do any search marketing in China—organic or paid—you’ll need to get to know Baidu.…
READ MOREHow to Use Weibo for China Marketing (2021)
Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as a…
READ MOREChinese ICP License Guide (How to Host Your Website in China) (2020)
Applying for an ICP license is important for any foreign company that wants to host a website or…
READ MOREeCommerce SaaS solution by WeChat: a complete guide
Originally published on WeChatWiki, last updated December 17, 2020. Republished by Nanjing Marketing Group. Some information may be…
READ MORE7 Ways to Improve Your China Video Conferences
So, you’re starting to do video calls with China, are you? I’ve been working remotely since 2008. During…
READ MOREHow to Write Great WeChat Articles (2020)
For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds your…
READ MOREBaidu SEO Basics: How To Optimize Your Website To Get Free Traffic From Baidu (2020)
This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce: Why…
READ MOREWhat Is Toutiao? (Chinese Social News Platform) (2020)
It’s been about two years since I had Toutiao on my phone, but I gave it another try…
READ MOREAdvertising on Zhihu – All You Need To Know (2020)
I’ll cut straight to the point: Zhihu is China’s most popular Q&A platform, and it’s time you consider…
READ MOREBaidu SEO Ranking Factors Study
I had a chance to talk to Marcus Pentzek of Searchmetrics about their new Baidu ranking factors study.…
READ MOREChina SaaS Marketing: 6 Reasons Why Your SaaS Isn’t Selling in China
China has been slower to adopt the widespread usage of software-as-a-service (SaaS) to improve workplace efficiency. But that…
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