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How to develop a WeChat Mini Program: requirements, tools, best practices, how is it different from a web application?

2020-07-02

Originally published on WeChatWiki, last updated July 2, 2020. Republished by Nanjing Marketing Group. Some information may be…

10 Chinese Market Trends Since COVID-19

2020-06-13

A lot has changed in the past three months! Some industries are still recovering. Others have reached new…

WeChat Index: A Key Tool in Your China Digital Audit

2020-06-12

WeChatWiki archive: Originally published on WeChatWiki and last updated on 2020-06-12. Republished by Nanjing Marketing Group for historical…

How To Use WeChat for B2B Marketing + Chinese Business Card Etiquette

2020-06-06

Although email is useful for communications in China, you can’t expect it to have the full range of…

Drive o2o Business with WeChat Mini Program

2020-05-26

Originally published on WeChatWiki, last updated May 26, 2020. Republished by Nanjing Marketing Group. Some information may be…

How to Set Up a WeChat Cross-Border Ecommerce Platform

2020-05-01

WeChatWiki archive: Originally published on WeChatWiki and last updated on 2020-05-01. Republished by Nanjing Marketing Group for historical…

WeChat paywall: the new way of monetization

2020-04-29

Originally published on WeChatWiki, last updated April 29, 2020. Republished by Nanjing Marketing Group. Some information may be…

A comprehensive list of WeChat marketing courses

2020-04-27

Originally published on WeChatWiki, last updated April 27, 2020. Republished by Nanjing Marketing Group. Some information may be…

Turning Your WeChat Official Account Into A Mini-Website (2020)

2020-04-18

https://www.youtube.com/watch?v=lg8QH0LTMHI&feature=emb_imp_woytVideo can’t be loaded because JavaScript is disabled: Turning Your WeChat Official Account Into A Mini-Website (https://www.youtube.com/watch?v=lg8QH0LTMHI&feature=emb_imp_woyt) Hello,…

Using Zhihu For Market Research in China

2020-04-16

Let’s talk about market research in China. A critical part of it is social listening. It gives you…

Chinese Consumers Don’t Trust New Brands, Here’s How to Win Them Over

2020-04-09

I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any new…

A Thorough Guide to Influencing on Douyin – For Individuals and Businesses (2020)

2020-03-29

Douyin has grown into one of the most popular social platforms in China and its popularity translates into…